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Equity Crowdfunding Pitches

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The GP Service is a web and application-based platform that provides private consultations for patients across the UK. The aim is to provide a safe and easy journey for individuals who are looking for private medical treatment at their convenience and at an affordable cost. They have established a connection with over 1600 pharmacies across the UK. They have an excellent 5-star trust pilot rating and also are 1st Private Online Provider which has access to NHS Medical Records. With the proceeds, the company will scale the enterprise offering, increase brand awareness and also launch additional revenue opportunities.

Pitch Rated

77%

Gold

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days to go: Expired investment: £907,540
Musations is a mobile application that allows you to describe your feelings through music. You can share, discover, create and discuss music with friends. Using Musations, you're able to create lip-syncs, free format music videos and voice recordings.  
days to go: Expired investment: £63
A fashion brand in the contemporary luxury accessories market ethically producing handbags to be sold directly to the consumer through e-commerce. Hill & Friends's handbags are manufactured from high quality materials in Western Europe. All leather used is ethically sourced and is a by-product of the food industry. The company sells its products via their own website, through wholesalers and at retailers such as Selfridges, Barneys, Harvey Nichols and Fenwick. Hill & Friends are raising funds to invest in three initiatives. Firstly, they are seeking change in their manufacturing process to utilise more scalable and agile methods that will reduce total expenditure and shorten lead times when reordering high-selling products. Secondly, the company intends to re-platform from Magento to Shopify due to the latter's greater impact on the market. This will result in an improved customer experience and better integrations with affiliate sites. Finally, with the rapid increase of online shopping, Hill & Friends will use the funds raised to invest further in digital marketing by increasing the number of social ads and working alongside a diverse range of online influencers.
days to go: Expired investment: £773,059
White Peak Distillery (WPD) is a whisky distillery that aims to change the way whisky is made and create authentic flavours. It has so far invested £1.4 million in tried and tested plant equipment producing 400,000 bottles of maturing whisky. The company aims to become a contender in the $60 billion global premium whisky market. WPD has received 'Gold Awards' from The Wizards of Whisky World Whisky Awards. It has come out with programs to monetise its maturing whisky including its Cask Sales program, Temperance Club membership and its Prologue 2.1 release 2-year aged single malt spirit, that has been received with positive feedback. WPD has also been awarded visitor business in The Peak District, which receives 13 million+ visitors per annum, boosting its Direct-to-Consumer (D2C) model. It will use the investment to grow its business across different verticals.

Pitch Rated

82%

Gold

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days to go: Expired investment: £1,301,320
Her.9 is a Direct-To-Consumer (DTC) female technology brand that caters to the needs of women during pregnancy. It cites research arguing that up to 40% of women taking prenatal vitamins may not be able to absorb the folic acid within the UK’s leading pregnancy brand. Her.9 aims to resolve this by employing DUOCAP technology. The company asserts that DUOCAP is a capsule-in-capsule delivery system which contains solubilised prebiotics in the outer capsule and probiotics in the inner capsule. The prebiotic releases immediately and the probiotic releases later allowing for targeted supplement delivery in the body. The prenatal supplements market is set to be worth $56 billion globally by 2024. Her.9 aims to be a notable contender in this segment. The company is raising investment to build its already established partnerships and execute its marketing strategy effectively.

Pitch Rated

50%

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days to go: Expired investment: £215,946
Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.

Pitch Rated

47%

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days to go: Expired investment: £618,596
BioSure HIV Self Test allows for private testing in a time and place convenient to the user. The test is discreetly delivered in the post and once everything is finished all the testing equipment can be thrown away in the bag provided with the usual rubbish. 
days to go: Expired investment: £495,459
Sudor is a purpose-built platform for fitness professionals and their clients. The company claims to provide the technology and tools to empower fitness professionals as they build their digital business. Its core vision is to disrupt YouTube's fitness section that isn't purpose-built for fitness, doesn’t support challenges, track progress, or allows for 1:1 classes etc. Sudor asserts that its platform is different. It allows trainers to earn from their first subscriber. Trainers can also upload on-demand videos, stream live classes or create challenges for their subscribers. Sudor stresses that this gives its business ultimate scalability. It aspires to dominate the digital fitness industry in the US that is set to be worth $15 billion by 2026. The company has raised £465,000 to date, won the NOAH London Startup of the Year, and signed over 200 trainers. The portal hosts over 20,000 users and has paid out over £160,000 to trainers. The company states it will use the investment to scale Sudor worldwide.
days to go: Expired investment: £274,488
Scent & Co is a fragrance subscription service provider that offers choice, portability and flexibility with high-end fragrances at fair prices. Customers get a 30-day supply of 10ml bottle of their choice of fragrance or the choice of scent determined by fragrance experts. Since May 2017, with minimal marketing spend, Scent & Co has attracted 1500 customers and currently, has 850 loyal subscribers. The company has a loan-to-value ratio of £24 while 96% of its revenue is raised from the subscriptions. By next April, it aims to reach 7000 subscribers and to enhance customer experience to reduce churn.
days to go: Expired investment: £12,750
Electric Assisted Vehicles Limited or EAV is a new generation vehicle design and manufacturing company providing a world-class solution. In August, the company has been revealed at the UK EV summit in Oxford. DPD is the technical partner of EAV and it has issued Letter of Intent for 50 more EAVans. With the proceeds, the company will expand into the international market, develop the product and will set its business lease plans.

Pitch Rated

79%

Gold

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days to go: Expired investment: £215,130
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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