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Equity Crowdfunding Pitches

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JOHNNY'S is a sex-positive condom brand. It asserts that conventional condoms are overpriced, often unethically made harming both humans and animals, with the buying process being an awkward experience. It aims to change this via its condoms that are vegan, compostable, of high quality and packaged as sustainably as possible. The company intends to deliver its products on a subscription basis, similar to Direct-To-Consumer (DTC) health disruptors like Harry's and Dollar Shave Club. It aspires to become a contender in the global condom market that is set to be worth $15 billion by 2026 and enter the lubricant and sex toy market later in 2021. The company has also pledged to give a condom to HIV/STI/NHS clinics for each condom sold. It will use the investment for a PR launch, social media advertising, stock purchase, and attract talent to help the business hit its growth targets.
days to go: Expired investment: £219,819
Hoptroff offers a global Traceable Time as a Service (TTaaS). It verifies and corrects incorrect server clocks to microsecond accuracy thus making timestamp records of computer transactions trustworthy. This technology's precise time feed is set by Hoptroff's atomic clocks in its time hubs which are situated in London, Tokyo, and New York. Furthermore, with its partners BSO and BT networks, it delivers the feed anywhere in the world over low latency fibre connections. It already has 9 financial services customers and is also working with its partners to pursue a pipeline of potential new customers. It is raising funds to increase sales and marketing efforts, particularly, in Africa and the Asia-Pacific regions. It will further move on quickly to exploit the global Financial Services market which is worth £0.7bn and enter new markets such as TV broadcasting.
days to go: Expired investment: £983,610
Brickowner aims to become the leading service provider for property developers and asset managers, ensuring benefits for both parties. The company undertakes background checks of investors on its portal for the benefit of asset managers. It also ensures that investors can easily navigate its portal and find deals that suit their financial appetite. Brickowner successfully exited five investment rounds despite two investments happening in the wake of COVID-19. The platform has over 3,000 investors registered with over 700 active investors. It has overseen £14 million worth of investment on its portal to date. Brickowner will use the investment towards technology up-gradation, hire strategic personnel to expand marketing, and increase its marketing spend.

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days to go: Expired investment: £132,528
Based in London, Several is a menswear brand with firm roots in British sub-culture. Several's clothing focuses on quality, craftsmanship, and luxury. The funds raised will be used to open a store in London and to grow sales.
days to go: Expired investment: £7,350
Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.
days to go: Expired investment: £478,013
Selling fashion brands' overstock directly to customers at a lower price as a form of ethical recycling. BlackBetty purchases excess inventory from big brands and pay less than the manufacturing cost of the product. The company does not state the brand name on their website, to prevent damage to the brand. In November 2018, more than 17,000 orders were placed, which was worth over £284k. BlackBetty has seen customers return to the website on average 7 times within the first year to make purchases.
days to go: Expired investment: £289,420
We believe we are the world's first transparent electronic raffle with both essential living and luxury prizes available for a fraction of their retail cost
days to go: Expired investment: £1,232
New Soda invents, designs and manufactures highly innovative and original kitchen gadgets. These are unique eye catching items bought on impulse from point of sale displays. We have developed a new brand identity for 2015 that is inventive, inclusive, independent and gently humorous. New Soda is all about the entrepreneurial story behind the products. Critically we already have in place an international distributor network - we are already in over 1,000 stores internationally.
days to go: Expired investment: £88,330
Soho Street Cocktails (SSC) uses the finest quality ingredients, including real fruits with no artificial flavours or colours to produce high-quality pre-mixed cocktails. SSC argues that bars and restaurants make high margins from the sale of cocktails but the serving time of several minutes per cocktail causes either a backlog of bar orders or requires additional staff. The company asserts that its drinks, in contrast, are poured directly into a cocktail shaker with ice, shaken for 8-10 seconds, then served to the customer. SSC stresses that it has found success in bars and restaurants. SSC's current range consists of three ready-mixed cocktails, namely Espresso martini, Pornstar martini, and Raspberry Daiquiri, with more flavours in the pipeline. It has submitted its product for sampling and testing with major retailers, including Waitrose, Sainsbury, Tesco and Costco. SSC states it will use the investment for additional production runs to ensure sufficient stock to cater to larger orders from distributors and festivals.
days to go: Expired investment: Withheld
Vertically Urban (VU) is a horticultural lighting specialist that produces high-tech LED lighting solutions for indoor industrial farms, glasshouses, medicinal growers and onsite Pod farms, who in turn, supply to supermarkets, restaurants and the medical market. The company aims to be a segment leader in the global vertical farming market that is projected to reach $12.7 billion by 2026. VU asserts that vertical farming has been tipped as the future of food production and supported by early investors such as Amazon’s Jeff Bezos. The company has witnessed £30 million+ worth of sales to date. It will use the investment to increase brand awareness via horticultural trade shows, market its products on online and offline portals, develop new technologies, and recruit senior personnel to oversee growth in key markets.

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days to go: Expired investment: £335,040
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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