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Equity Crowdfunding Pitches

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Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.
days to go: Expired investment: £478,013
Selling fashion brands' overstock directly to customers at a lower price as a form of ethical recycling. BlackBetty purchases excess inventory from big brands and pay less than the manufacturing cost of the product. The company does not state the brand name on their website, to prevent damage to the brand. In November 2018, more than 17,000 orders were placed, which was worth over £284k. BlackBetty has seen customers return to the website on average 7 times within the first year to make purchases.
days to go: Expired investment: £289,420
Soho Street Cocktails (SSC) uses the finest quality ingredients, including real fruits with no artificial flavours or colours to produce high-quality pre-mixed cocktails. SSC argues that bars and restaurants make high margins from the sale of cocktails but the serving time of several minutes per cocktail causes either a backlog of bar orders or requires additional staff. The company asserts that its drinks, in contrast, are poured directly into a cocktail shaker with ice, shaken for 8-10 seconds, then served to the customer. SSC stresses that it has found success in bars and restaurants. SSC's current range consists of three ready-mixed cocktails, namely Espresso martini, Pornstar martini, and Raspberry Daiquiri, with more flavours in the pipeline. It has submitted its product for sampling and testing with major retailers, including Waitrose, Sainsbury, Tesco and Costco. SSC states it will use the investment for additional production runs to ensure sufficient stock to cater to larger orders from distributors and festivals.
days to go: Expired investment: Withheld
Vertically Urban (VU) is a horticultural lighting specialist that produces high-tech LED lighting solutions for indoor industrial farms, glasshouses, medicinal growers and onsite Pod farms, who in turn, supply to supermarkets, restaurants and the medical market. The company aims to be a segment leader in the global vertical farming market that is projected to reach $12.7 billion by 2026. VU asserts that vertical farming has been tipped as the future of food production and supported by early investors such as Amazon’s Jeff Bezos. The company has witnessed £30 million+ worth of sales to date. It will use the investment to increase brand awareness via horticultural trade shows, market its products on online and offline portals, develop new technologies, and recruit senior personnel to oversee growth in key markets.

Pitch Rated

83%

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days to go: Expired investment: £335,040
A socially led clothing brand relaunched in 2017 with three dedicated stores, as well as goods available in more than 150 retailers across the UK. Rupert and Buckley has recently acquired a new distribution centre and is the Leisurewear partner of 'The Boat Race’, which has a global audience of over 6 million.
days to go: Expired investment: £94,860
Deciwatt develops renewable energy solutions and its new product (nowlight), creates instant power and light from the pull of a cord. This company created 'nowlight' leveraging on the success of its first product ‘GravityLight’, which had secured media coverage from around the world, won many awards and was sold by major retailers like Best Buy and Walmart. Additionally, it has been awarded a new £173,788 grant from Innovate UK to integrate Pay-As-You-Go technology into nowlight. Further, this company has a pending registered trademark on the nowlight name and a patent pending on the manual power generation mechanism. It will invest the fund raised in implementing its marketing plans, further product development, and scale up its marketing activity and develop its business.
days to go: Expired investment: £519,607
The Cannabis Oil Company is an ethically led UK-based company. It manufactures an extensive range of CBD products with its 30,000 square foot distribution of research facility. The Cannabis Oil Company determines the benefits of CBD and how its usage can help people. It strives to offer high-quality products to its consumers with unparalleled manufacturing standards and end-to-end traceability. It has already secured 100 Acres of arable land, and within the next two-years, TCOC will plant its first crop. The company is planning to invest in research and development with the support of medical professionals, and it will carry its own in-depth research into the benefits of CBD with problems such as anxiety, insomnia, IBS and more.
days to go: Expired investment: £361,490
Aqua British (AB) manufactures and sells premium English spring water in its patented 100% biodegradable water bottles. It asserts that millions of plastic bottles are ending up in landfills. AB aims to be at the forefront of the fight against plastic pollution, offering an alternative to PET, RPet, cartons and cans. It argues that its water bottles, caps and labels are made up of 100% sugarcane residues, are 100% recyclable and 100% compostable. AB also points out that its spring is fully equipped with solar panels to keep carbon emissions neutral. The company supplies water to renowned entities such as Hotel De Paris Monaco, Hotel InterContinental and South Kensington Club, West Ham United Women Football Club, Thermes Marins Monte Carlo, GreenBay Supermarket, and Compass Group Airbus France, amongst others. It will use 80% of the investment towards expanding its brand and distribution inside and outside of the UK, and 20% towards marketing and distribution channels.

Pitch Rated

48%

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days to go: Expired investment: £216,195
Jack’s Shack is an automotive conversion company that creates and sells bespoke campervans and custom trucks to match the dreams and specifications of its customers. The company earns its revenue by customising a customer's campervan or buying, converting, and selling a van to the next potential customers through retail partners. It is aiming to capitalise on the ‘staycation’ trend, with an estimated 83% of British holidaymakers stating they would prefer to holiday in the UK in 2021. Jack's Shack states it has grown annual revenues to £1.5 million+ in 2020. The company is also planning to introduce new custom designs to boost margins from 2021. It will use the investment to move to a bigger site, grow its team, create space to hold more vans at a given time, and generate faster revenues.

Pitch Rated

64%

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days to go: Expired investment: £155,848
Tech Will Save Us is a company that specialises in making STEAM (Science, Technology, Engineering, Art, and Math) kits for children in the 4-6, 7-10 and 11+ age categories. The company has created a home learning system that enables kids to learn about the world through technology and play. There are three core components to its home learning system: A Digital platform, Physical Experiences and Subscriptions through which the company has helped over 1 million kids build & create. For its ingenuity, the company received the 2019 Good Housekeeping Best Toy Award for Electro Guitar and the Design of the Year Nomination by the London Design Museum. It also collaborated with the BBC to develop The BBC micro: bit., a pocket-sized computer designed for kids to invent with which, in turn, was given to one million kids and is now used in over 40 countries. Its first coding product, Gamer Kit was launched at WIRED's 1st Next Gen conference amidst positive feedback. The company will use 15% of the proceeds in Technology and Research & Development, 25% for marketing, and 60% for working capital and team building.
days to go: Expired investment: £843,940
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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