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Equity Crowdfunding Pitches

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CakeDrop is a cake scheduling and delivery platform revolutionising office cake culture. The company's products, it claims, helps save office managers' time, brings teams together, and provides a lucrative route to market for local artisan bakeries. In the wake of Covid-19, the company adapted itself to provide cake by post which has proved to be a profitable move with companies wanting to treat staff at home. CakeDrop sells packages of 5, 12, 25 or 50 cakes, which appear as a credit on a customers' online account for them to schedule for delivery as-and-when required. The company delivers its cakes via zero-emission bikes. It has featured in publications like British Baker Magazine, City AM and Business Daily and has witnessed an 84% repeat purchase rate on packages from 2018 onwards. The company will use the investment to improve its marketing campaign, upgrade its platform, hire staff and boost product development. 

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days to go: Expired investment: £100,621
A FCA-authorised and regulated digital credit card on smartphones, for those with modern and busy lifestyles. Jaja aims to offer a fair and transparent banking service that gives consumers greater confidence, control and freedom over their finances. The company has tested their app and card with Visa and has partnered with Asda to offer online credit instantly. Jaja's business model allows revenue to be generated via interest payments from revolving lines of credit. Two products will be offered to consumers; the Jaja Credit Card and Jaja Pay. Both will be suitable for B2B and B2C operations. Investments will be used to launch a beta round for 5,000 users to build a community before the products are publicly released. In addition, Jaja intends to expand its customer service team and produce marketing campaigns for their business.
days to go: Expired investment: £4,957,534
Miso Tasty make Japanese inspired snacks and meals and currently have a range of Miso soups, Miso pastes, meal kits and even a cookbook. Their products are stocked in over 1,000 stores nationwide such as Waitrose, Sainsburys, Ocado, Wholefoods and Selfridges.
days to go: Expired investment: £421,400
HUN Wines sources premium quality wine from Stellenbosch, South Africa, to create the UK's first Fairtrade, wine in a can. It aims to become the largest canned wine brand in the world. The company asserts that its products are fully recyclable and vegan friendly. HUN Wines claims that it is backed by industry titans including James Bailey, current Waitrose CEO, Andy Shaw, previously Brewdog Beer CEO and RedBull MD, Formula racing legend David Coulthard and RedBull executives. The company has successfully canned 300,000 units of its products consisting of flavours like Rosé, Sauvignon Blanc, and Rosé Bubbles (one of the lowest-calorie wines in the UK). It accepted its first order via a Direct-to-Consumer (DTC) site in May 2020, launched nationwide in Tesco Supermarkets in June and expanded onto the e-commerce platform, Amazon, in July. HUN Wines will use 15% of the investment towards staff expenses, 40% towards marketing, 25% towards festival activations and listings, and 20% towards New Product Development (NPD).

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67%

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days to go: Expired investment: £600,761
Coconuts Organic make non-dairy, rich, creamy, tasty vegan ice cream with coconut cream and unrefined coconut sugar. The company only uses natural ingredients to make their seven flavours of ice cream. It has won seven Great Taste Awards and received widespread praise from all five Dragons. Coconuts Organic is available in Tesco and is planning to launch in China and Saudi Arabia. The company has been featured in some famous press including Daily Mail, HuffPost etc. The company will use the raised funds for marketing, stock and for expanding the team.
days to go: Expired investment: £188,895
The first regulated crowdfunding business in the UK offering investment opportunities in environmental, ethical and social companies. Since 2011, Abundance has funded 34 investments totalling more than £75m, whilst delivering gross returns of 4-15% per year across renewable energy, social housing and sustainability projects. This equates to total interest returns of £12.1m. More than 5,250 investors on the platform have contributed funds almost 5 times on average over various campaigns. Abundance also offers an IFISA product and as at April 2018, they have 8% of the IFISA market, which equates to over 2,900 ISA customers. The business’s investor's numbers have grown 52% since January 2017 and in the past year their customer portfolio has seen a 30% increase. In the last 3 years, marketing expenditure efficiency has also improved by 76%. Abundance's services are free-to-use for investors. This means there are no fees for investing or withdrawing funds in opportunities or ISA products. Revenue is generated from borrowers who are seeking to raise finance for their projects. This is in the form of a set-up fee and a regular admin fee per year. The business is crowdfunding to expand on the types of projects they currently offer, as a means to attract a wider range of investors. In addition, Abundance aims to market the campaigns on the platform through numerous channels and upgrade the technology they currently use to enhance the user experience.
days to go: Expired investment: £1,621,138
Green Wallet (GW) aims to promote conscious spending by allowing users to buy sustainable products and earn rewards in the process from its app-based marketplace. GW gives users £5 free in green coins upon registering on the portal. Users also earn 1 green coin for every £1 they spend and 2 green coins for advocating for their favourite shops and sharing products on Instagram based on the number of likes or comments their posts receive. GW has also launched a bio-degradable debit card. The company has onboarded 4000+ social media followers, hosted 100 merchants with 1500+ products on its platform, and hit the target of 1,000 early user signups in its closed beta round. They intend to onboard up to 25,000 users and plant up to 250,000 trees in 2021. GW will use the investment to boost merchant outreach, promote marketing initiatives, acquire key personnel across departments, and optimise infrastructure and compliance regularities.
days to go: Expired investment: £261,770
The Cookaway is a Direct-to-Consumer (DTC) company that makes and sells recipe boxes to users to enable them to make delicious food from the comfort of their homes. Users receive all the ingredients, including premium oils, along with complete recipe cards made by the company's expert chefs. The Cookaway has garnered over 500 verified reviews on TrustPilot with an 'Excellent' rating and onboarded 10 chefs including 5 MasterChefs and a 2-Michelin starred chef. It has featured in publications such as The Independent, Forbes, The Week, and The Daily Mail. The company was the 'Chosen Food Partner' for The Lord Mayor's Big Curry Lunch 2021. The Cookaway will use 25% of the investment to hire talent, 20% to boost brand visibility via content generation, 15% to make its technology platform more intuitive, 15% to launch new chefs and cuisines, 5% to improve its sustainability credentials, 5% to develop its app with more features, 10% towards automation, and 5% to launch a membership program.

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47%

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days to go: Expired investment: £792,187
Smartlands is a blockchain-based digital finance and investment ecosystem. It allows asset owners to turn an ownership right to a share of any asset, into a tradable digital token attributing it almost unlimited liquidity. In the UK, Smartlands is the first platform for crowdfunding investments that allows investors to use digital currencies alongside fiat currencies to raise capital. The platform boasts of a 16,000 strong community following with over 11,000 wallets opened since its inception. It has a reputed list of partners including Colliers International, CMS, Archax, UK Sotheby’s, and many more. They have been awarded the 'Best Crowdfunding Platform' at the 2020 FinTech Breakthrough Awards and have been featured in Yahoo Finance, Forbes, Coindesk, Benzinga, and Investors Chronicle to name a few. With the investment, the company will grow its internal engineering team and obtain the necessary licenses to move its business forward across Europe.

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76%

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days to go: Expired investment: £379,183
Boggle mints have a 100% natural recipe and are manufactured in the UK. Bobble mints have already been introduced in Spain and are looking to launch new products into worldwide markets.
days to go: Expired investment: £126,441
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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