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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Bee Good is a British company that specialises in award-winning natural skincare products made using local honey, propolis, and bee wax. Its range of products is certified cruelty-free and they are sold via Amazon across Europe and locally in Waitrose, UK. The company saw 45% of its online buyers returning to buy again. Bee Good is profitable and positioned for growth; its website drives high margin sales year on year which were up 69%+ in Jan 2019. The company is working towards expanding its range and promoting British bees and beekeepers.
days to go: Expired investment: £255,080
Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.

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days to go: Expired investment: £618,596
 The Idle Man is a fast growing internet retailer with experienced founders. Within the third month of trading The Idle Man was already seeing £100,000 in monthly revenue. This funding round they are aiming to use the money gained from investments to continue their aggressive expansion. 
days to go: Expired investment: £1,283,974
Lemonade Dolls (LD) is the UK's first subscription underwear brand that aims to make hassle-free and comfortable underwear for young women. The company's revenue has grown 550% since January 2020. The Lemonade Dolls brand is sold in Topshop, New Look, and ASOS Marketplace. LD has 2,600 subscribers, 15,000 Dolls on its database, and over 70,000 followers across LD and Lemon's on Instagram. It also aims to bring audiences different brands like Candy Kittens, Frank Body, Dr Paw Paw, Mooncup, and Oh K!. The company has been praised by fashion magazine Grazia as having 'Broken the mould'. The company will use the investment to develop the technology behind its subscription platform, grow its product offering, strengthen its virtual presence, and drive brand awareness.

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79%

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days to go: Expired investment: £258,328
Staark makes cycling clothing that aims to cater to all body shapes. The company argues that current premium cycling and spin brands are cut to a single shape, optimised for the top 20% of cyclists. Staark intends to change this and bring its products to 80% of cyclists with high disposable income who are not ‘elite’ shaped. It delivers a fit based on specific body shapes using Dimensioning Technology (DT). Staark asserts that its innovative designs target cycling and indoor/spin for both men and women, with future diffusion into the wider Athleisure market, which is set to be worth $517 billion by 2025. The company has indicated that Spring 2021 is when it expects to launch its products. Staark will use the investment to enable the company to run its first productions, fueling the initial product launch.

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71%

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days to go: Expired investment: £161,035
The Sports Edit (TSE) is one of the UK’s fastest-growing eCommerce retailers that sells activewear brands and products, as well as, produces content and events, centred around inspiring movement and mindfulness. It is among Europe’s foremost curators of premium activewear, partnering with 50+ leading brands. The company aims to become a major contender in the womenswear market, forecast to grow 7.7% per annum to $216 billion, by 2024. The company has >45,000 social media followers, a leading gym retail partnership, and seen its online revenues grow over 145% in the first five months of 2020 Year-Over-Year (YoY). For its timely response to customers' queries, TSE was validated by the Feefo Gold Service Award 2020 & garnered a Net Promoter Score (NPS) of 72. The company will use the investment to widen its brand & product range, hire staff for marketing and merchandising, ensure customer acquisition & retention, and launch its deal with Nike in the third quarter of 2020. 

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76%

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days to go: Expired investment: £930,307
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go: Expired investment: £402,059
Elemental Digest is a clean-tech Agri-Food technology manufacturing business that transforms the industrial waste problem into high value-added sustainable products with impressive economic, nutritional, and environmental benefits. The company recovers valuable food extracts and creates organic 'clean' phosphate-rich fertiliser for soil and crop enhancement. These products are tested and validated by Rothamsted Research. Elemental Digest is partnered with a well-known leading international meat producer. It has qualified its final products and is ready to produce to scale. The raised funds will be used in building the fertiliser plant, developing the team, expanding markets, and research & development to qualify crop-related precision applications.
days to go: Expired investment: £1,525,240
ioLight makes microscopes that fit in a user's pocket or inside laboratory incubators and display high-resolution images of cells on any mobile phone. The company claims that climate change is driving scientists to the most remote places on earth to look at its impact on the smallest, most fragile organisms. It also stresses that pandemics are driving bioresearch, which relies on monitoring cell growth in incubators. ioLight argues that its products address the aforementioned objectives. The company has sold 400 units to date and aspires to dominate the global microscope market that is worth $9.5 billion and growing at 7.9%. The company has raised £815,000 in equity funding since its launch in 2014 and has featured in two National Geographic videos on Mount Everest and in the BBC Royal Institution Christmas Lectures. It states it will use the investment to accelerate its company revenue and win new opportunities to expand its business.
days to go: Expired investment: £259,586
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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