Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go:
Expired
investment:
£402,059
The British Snack Co makes quirky and original British snacks. The company's award-winning flavours and unique ranges of craft popcorn, crisps, and pork snacks have sold over 8 million bags to date. It aims to be a contender in the £3.2 billion UK snacks market. The company's products are stocked across major retailers like Waitrose, Ocado's, Morrisons, Borough Box, and Amazon, to name a few. Its craft pork scratching product, Awfully Posh, was the first pork snack ever to win a Great Taste Award. The company has been working with buyers in the hospitality industry to create joint marketing plans for after lockdown to rapidly grow its Out Of Home (OOH) sales. It will use 50% of the investment to grow its staff, 37.5% towards trade marketing, and 12.5% for New Product Development (NPD).
days to go:
Expired
investment:
£382,495
Troubadour, a brand that specializes in creating comfortable, functional, and sustainable bags for both work and weekends. They are committed to their impact on the planet and their communities, being a certified B Corp. In 2022, Troubadour acquired the Mujjo brand, a tech accessories company, which has aided in expanding their product range and accelerating product development and customer discovery. They have experienced significant revenue growth, with a 128% increase in 2022, and continue to see substantial growth in 2023, having sold to over 30,000 customers worldwide and gaining recognition for their sustainable bags and accessories.
days to go:
Expired
investment:
£1,771,286
Ember Snacks (ES) is a sustainable meat snack brand that aims to end factory farming in the meat industry. It works directly with farmers committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms. Since its launch in 2017, ES's products have been stocked in over 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. It also argues that it is the most reviewed meat snack brand on Amazon across the UK and Europe, with nearly 4,000 reviews. The company asserts that its products are stocked in 200 Stonegate pubs, supported by field activation. It earned over £1.75 million in sales in 2020, won a medal at the Charcuterie Live Awards 2021, and received over 35 pieces of press coverage in 2021. ES states it will use the investment to discourage factory farming, build its team, grow distribution channels in major UK supermarkets, launch a campaign to highlight factory farming practices, reach out to new customers, and launch new products.
days to go:
Expired
investment:
£1,420,578
Helping online retailers run profitable operations by managing their orders, stock levels and couriers. Veeqo's software has been implemented in more than 300 retailers' systems and processes transactions with an average value of £16m per month. Businesses can access their data from almost any smart device and Veeqo have also released Scanner for all retailers, a hardware device with functionalities similarly used by Amazon in their distribution warehouses.
Revenue is generated via retailers paying a regular licensing fee to use the Veeqo platform. This can range from £4,000 to £20,000 per annum. In addition, retailers can also lease the Veeqo Scanner from the company. Funds will allow Veeqo to develop products that can be used in-store at POS systems, as well as strengthen the business further in the UK.
days to go:
Expired
investment:
£126,550
The Funky Appliance Company (TFAC) take popular domestic appliances and give them a funky twist. It has partnered with Europe's largest small domestic appliance and housewares distributor, RKW, and intends to have its products stocked on the shelves of the UK's large electrical retailers by Q4 of 2021. TFAC began to work on its new 'Funky Kettle' and 'Funky Toaster' in January 2019, which eventually launched in the UK in 2021 to positive feedback. TFAC claims that alongside this private round on Seedrs, it has partnered with Forster Chase Ventures who are looking to secure a minimum investment of £1 million in the business. TFAC claims that the 'Funky Iron' was awarded the status "Good Housekeeping Institute Approved" and was recently given the title of "Best Iron for Large Households" by the Independent newspaper's "Indy Best" journalist. TFAC will use the investment to spend more money marketing its products and turning its inventory into cash.
days to go:
Expired
investment:
£153,534
Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.
days to go:
Expired
investment:
£618,596
Riversimple is a car manufacturer and service provider that aims to usher in path-breaking electric vehicles that run on Hydrogen on a subscription basis. Customers are required to pay a single monthly fee that covers the vehicle, fuel, maintenance, and insurance costs. Riversimple claims that its proprietary two-seat local commuter vehicle, Rasa, can cover nearly 300 miles from a 3-minute fill. The company has signed an agreement with Siemens UK to collaborate over technology and sustainability. Riversimple asserts that Siemens is helping design the volume manufacturing facility. The company points out that it is leading the Circular Revolution, a £2.3 million programme part-funded by the European Regional Development Fund (ERDF), to introduce a circular economy practice in businesses in Wales and to facilitate circular economy innovation in the supply chain. It will use the investment to expand its engineering team, channel customer feedback into the designs for volume production, and deliver the most efficient facility possible.
days to go:
Expired
investment:
£1,316,352
The Funky Iron Company is shaking up the electric steam iron market by making a brand based on style, innovation, and functionality. The funky irons performed truly unequivocally on various tests and met the guidelines of ‘The Good Housekeeping Institute’. Presently, the funky iron is a "Decent Housekeeping Institute 2019” approved item and is selling successfully on Amazon with 6.75% conversion rate.
days to go:
Expired
investment:
£250,862
