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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Advanced Blast & Ballistic Systems (ABBS) develops patented systems to counteract the forces an armoured vehicle sustains when a mine or Improvised Explosive Device (IED) explodes under it. ABBS asserts that mines and IEDs accounted for over 80% of UK and US army casualties in Iraq and Afghanistan. ABBS argues that its systems can reverse this scenario. It aspires to become a contender in the $20 billion armoured vehicle protection market. The company has been tasked by the European Union Aviation Safety Agency (EASA) and European Organisation for Civil Aviation Equipment (EUROCAE) to draft safety regulations for emergency descent arrest systems. It also holds multiple patents for its proven Vehicle Global Acceleration Mitigation (VGAM) vehicle mine protection system and has a patent pending for a Zero-Zero Crash Prevention (ZZCP) system for light aircraft and electric Vertical Takeoff and Landing (eVTOLs) systems. ABBS will use the investment for marketing, boosting R&D, and maintaining and expanding its IP/patent portfolio.
days to go: Expired investment: £297,534
A fishing gear developer helping fishers increase their catch rate whilst protecting marine life caused by current fishing practices. Fishtek has produced 4 products to function alongside existing fishing gear and is already in use by companies across 35 countries worldwide, with 4 more products currently in the development stage. Investment is sought to further develop, distribute and commercialise these new products.
days to go: Expired investment: £900,000
Elemental Digest is a clean-tech Agri-Food technology manufacturing business that transforms the industrial waste problem into high value-added sustainable products with impressive economic, nutritional, and environmental benefits. The company recovers valuable food extracts and creates organic 'clean' phosphate-rich fertiliser for soil and crop enhancement. These products are tested and validated by Rothamsted Research. Elemental Digest is partnered with a well-known leading international meat producer. It has qualified its final products and is ready to produce to scale. The raised funds will be used in building the fertiliser plant, developing the team, expanding markets, and research & development to qualify crop-related precision applications.
days to go: Expired investment: £1,525,240
Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.
days to go: Expired investment: £478,013
Bird and Blend Tea (BABT) is a British independent tea mixologist. The company claims to offer 100+ blends of tea in a vegan-friendly product range, employs 125+ people and runs a global e-commerce platform attracting 100,000 monthly users. It claims to have achieved a £3.97 million turnover in 2020-2021 despite lockdown closures of its retail stores. BABT asserts that it operates 13 experiential retail stores across the UK since its last crowdfund in 2017. It has also featured in press entities such as The Independent, OK!, Huff Post, The Telegraph, and GQ Magazine. The company states it will use the investment to expedite the growth of its brand with investments in digital innovation, develop its technology stack, strengthen its team, open more multisensory stores, and undertake impactful projects to achieve B Corp status.
days to go: Expired investment: £999,867
Lupe Technology (LT) aims to solve the frustrations that consumers were having with cordless vacuum cleaners. Its product, Lupe Pure Cordless Vacuum Cleaner, consists of the company's patented Suction Intensifier (SI) technology that can pick up dust more efficiently than conventional vacuum cleaners. Forbes calls the Pure Cordless 'The Rolls Royce of vacuum cleaners.' In 2019, LT completed the biggest ever crowdfunded vacuum cleaner campaign. In 2020, LT secured its first trade orders and completed a £560,000 Kickstarter campaign in 5 weeks. The company recorded profits of £100,000+ in November 2020 and achieved a positive Earnings Before Interest and Taxes (EBIT) position. LT will use 19% of the investment received towards marketing, 55% in stock, and 26% on overhead costs including payroll.
days to go: Expired investment: £556,126
Fitbakes is a low sugar and high protein baked snacks brand. The company claims that its products have 90% less sugar, 80% less fat, 60% fewer calories and 200% more protein than leading cakes and chocolate brands with no artificial sweeteners, flavourings or colourings. Fitbakes claims that its products are compliant with the UK government's 'Non-HFSS' policy. The company has sold over 1 million cakes via the 'Direct 2 Consumer' channel, experienced 25% repeat purchase in-store, onboarded retailers such as Coop and Selfridges, and planned a launch in 1,000 Tesco Express stores in Q3 2021. The company is also working with over 1,000 micro-influencers and over 50,000 Instagram followers. It was also a winner at the 'Best of Health Awards' and a finalist at the 'MidCounties Good Food Awards'. The company has received press coverage in BBC1 News, The Times, Forbes, The Telegraph, Daily Mail and The Grocer. It states it will use the investment to support its digital growth and retail launch with major retailers.
days to go: Expired investment: £523,184
The Active Kollection (TAK) is an online store that sources running and cycling brands from around the world. The company is aiming to build a community of enthusiasts by making gear that will give them the performance, aesthetic and durability they desire. The sports and outdoor fashion market is expected to rise to £10.6 billion in 2022. TAK endeavours to become a major contender in this category. TAK's platform is live with 16 independent brands. The company has 54,000 followers across Twitter, Facebook and Instagram. It requires investment to accelerate its growth and continue its search to become the world’s most stylish running and cycling gear brand.

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days to go: Expired investment: £69,432
Planks is a ski brand producing professional performance ski apparels & streetwear. Planks has a list of leading stockists including Snow&Rock, ASOS and Ellis Brigham. The company also has four retail stores and cafe in some of Europe’s top ski resorts including Val d'lsere, Tignes, Morzine and Meribel. It has witnessed strong YoY growth in the last 12months (EBITDA -£581k) because of its strong followings amongst travel agencies. The company has received 15000+ online order from 15 countries in the last 12 months. The company will use the funds to expand its business in each resort globally.
days to go: Expired investment: £343,470
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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