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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Real Stars Are Rare has been created by singer/songwriter Paul Weller and retailer Phil Bickley. They have designed timeless and stylish pieces in top quality materials which can be bought online or in Phil's shop 'Tonic' on the Portobello Road. 
days to go: Expired investment: £232,550
A fashion retailer that offers the ability to customise clothes and create unique garments online. Flair Atelier allows customers to mix and match various aspects of clothing to create elegant and beautiful designs. The company's first collection already consists of 3 dresses, available in 2 colours, which can be altered to generate over 2,000 combinations. Talented British dressmakers are able to produce the garment within two weeks.
days to go: Expired investment: £115,360
HOMETHINGS, a UK B Corp that has received awards, is revolutionizing the home care sector by introducing refillable products using tap water. Their mission arose from the realization that most cleaning sprays contain over 90% water, leading to unnecessary transportation of heavy water in disposable plastic bottles worldwide. They initially launched effervescent tablets for surface care sprays, which are manufactured in the UK and certified as Vegan and Cruelty-Free. By refilling with these tablets, customers can potentially reduce carbon emissions by up to 94% compared to conventional spray products.
days to go: Expired investment: £529,818
Big Sister Swap is a personalized clothing swapping service aiming to make circular fashion more accessible. They seek to address common challenges in accessing sustainable alternatives to fast fashion, leveraging a one-stop-swap process. Customers select a swap option by weight, print a postage label to send unwanted clothes, and fill out a style form to communicate their sizes and preferences. The company's stylists, assisted by bespoke technology, then select clothes to send back, ensuring individualized matches and keeping clothes in circulation. The service is monetized by charging customers for the swap process based on weight, with an emphasis on affordability and accessibility. Big Sister Swap's approach includes automated quality matching to maintain fairness, and they plan to expand through word-of-mouth and social media marketing.
days to go: Expired investment: £174,471
Ember Snacks (ES) is a sustainable meat snack brand that aims to end factory farming in the meat industry. It works directly with farmers committed to using high welfare and regenerative practices to improve soil health and encourage wildlife on their farms. Since its launch in 2017, ES's products have been stocked in over 2,000 distribution points across the UK, including Sainsbury’s and Waitrose. It also argues that it is the most reviewed meat snack brand on Amazon across the UK and Europe, with nearly 4,000 reviews. The company asserts that its products are stocked in 200 Stonegate pubs, supported by field activation. It earned over £1.75 million in sales in 2020, won a medal at the Charcuterie Live Awards 2021, and received over 35 pieces of press coverage in 2021. ES states it will use the investment to discourage factory farming, build its team, grow distribution channels in major UK supermarkets, launch a campaign to highlight factory farming practices, reach out to new customers, and launch new products.

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days to go: Expired investment: £1,420,578
The Funky Appliance Company is the manufacturer of electronic appliances like irons, toasters and kettles. They give popular small domestic appliances a funky twist by designing them in a new stylish and smarter way. The company is working on a new product which will launch in the UK in 2020, and will be sold on its website and dedicated Amazon and eBay stores. They have also finalised arrangements with at least two large UK retailers which will see the new product range go into over 100 stores and online. Funky Iron has got the Good Housekeeping Institute Approval in 2019. The company will use the funds for the tooling and moulds of new products including their certification. The balance of capital will be used as working capital.

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days to go: Expired investment: £171,359
Rype Office (RO) remanufactures high quality used office furniture to as-new condition ones. It argues that 30% of the greenhouse gases created by a commercial building over its lifetime are from furniture and every year in the UK around 75,000 tonnes of office furniture goes to a landfill. RO claims that its products have reduced an estimated 1 million kgCO2e carbon emissions. It further asserts that its business model provides it higher margins than new furniture sales. The company also employs, on larger projects, local long-term unemployed team members with disabilities or a homeless background. RO has acquired clients such as JLL, British Land and the NHS, worked on more than 200 projects and was named in the 'Top 10 European B2B startups to watch in the circular economy category. It aspires to dominate the £1.44 billion per annum UK furniture market. RO states it will use the investment to prepare for expansion into Europe as legislation enforces lower carbon solutions.
days to go: Expired investment: £553,465
Ripple is a clean energy ownership platform and renewable energy expert which aims at providing people the opportunity to own their own source of low-cost clean power. More than 460 people have pre-registered for Ripple's first wind farms. It has achieved a pre-registration conversion rate of 27% from click-throughs amongst Tesla owners. With the proceeds, Ripple will focus on launching the pilot wind farm project and recruiting a new Tech Team of a Finance Director, and a Business Development Manager. It is also preparing its business costs for the launch of the full-scale project in early 2020.
days to go: Expired investment: £859,787
Marine Power Systems (MPS) states that it has developed a technology that can harness wind power, wave power or combined wind and wave energy at grid scale. It argues that governments worldwide are looking for alternative sources to meet global energy consumption needs. MPS endeavours to usher in an energy revolution and become a contender in the floating offshore energy market that is set to be worth over $100 billion by 2035. MPS claims to have successfully tested its medium-scaled prototype in the ocean, demonstrating the ease of transportation, deployment, and showcasing the devices ability to generate grid compliant electricity. The company has been awarded a £12.8 million grant by the European Union (EU) to deliver a full scale, grid-connected commercial demonstrator in 2022. It says it will use the investment to conduct its final phase of development and testing before taking its devices to market in Q1 of 2024.

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days to go: Expired investment: £4,151,001
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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