Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
Deciwatt develops renewable energy solutions and its new product (nowlight), creates instant power and light from the pull of a cord. This company created 'nowlight' leveraging on the success of its first product ‘GravityLight’, which had secured media coverage from around the world, won many awards and was sold by major retailers like Best Buy and Walmart. Additionally, it has been awarded a new £173,788 grant from Innovate UK to integrate Pay-As-You-Go technology into nowlight. Further, this company has a pending registered trademark on the nowlight name and a patent pending on the manual power generation mechanism. It will invest the fund raised in implementing its marketing plans, further product development, and scale up its marketing activity and develop its business.
days to go:
Expired
investment:
£519,607
Troubadour is a London-based menswear brand specialising in designing minimalist bags & accessories by combining performance design with a clean & modern aesthetic feel. The company has delivered its products to 60+ wholesalers. It is backed by Pembroke VCT, a luxury-focused venture capital firm based in London. Troubadour is planning to work with non-traditional retailers including Ritz Carlton, Four Seasons, and Equinox. It has also collaborated with many world-renowned brands such as British tailors 'Thom Sweeney' and British essentials brand 'Sunspel' that is famous for clothing James Bond. The company has also been a case study for classes at the Harvard Business School. With the investment, the company will support sales growth to its customers and retail partners and also fund working capital requirements from its forecast growth plan.
days to go:
Expired
investment:
£621,240
The Funky Appliance Company is the manufacturer of electronic appliances like irons, toasters and kettles. They give popular small domestic appliances a funky twist by designing them in a new stylish and smarter way. The company is working on a new product which will launch in the UK in 2020, and will be sold on its website and dedicated Amazon and eBay stores. They have also finalised arrangements with at least two large UK retailers which will see the new product range go into over 100 stores and online. Funky Iron has got the Good Housekeeping Institute Approval in 2019. The company will use the funds for the tooling and moulds of new products including their certification. The balance of capital will be used as working capital.
days to go:
Expired
investment:
£171,359
Analog Motion (AM) manufactures and sells electric bicycles. The company argues that its bikes are lightweight, have a removable battery, and are IPX6 rated. AM affirms that its business model has significant prospects given that €1 billion has been spent on cycling-related infrastructure in Europe. AM has sold 2000+ bikes across 400+ cities in 30+ countries. The company points out that it has successfully manufactured and shipped 100% of all pre-ordered bikes in 2020. It has featured in The Times, Grazia, Gizmodo, Stuff, and Electrek, to name a few. The company will use the investment to accelerate the development of new products and technologies, scale-up its support and after-sales team, build its marketing and advertising campaigns, and enhance its operational and retail capabilities.
days to go:
Expired
investment:
£369,003
Square Root (SR) aims to shake up the adult soft drinks market with its range of high-quality, fresh-pressed, small-batch sodas that contain no concentrates or artificial flavours. SR's product line includes classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. SR asserts that unlike other craft soft drinks firms, it fully owns the soda making process from concept to bottling. The company has sold 3 million bottles to date with its products stocked in 9 Michelin star restaurants. SR has also crowdsourced a mojito recipe, secured a listing as part of the Sainsbury’s Future Brands scheme, and created collaborative-branded tonics for high-end clients like Gymkhana and Pantechnicon. The company was the winner of 3 Great Taste awards in 2019 and adjudged 'Best Drinks Producer' at the 2015 BBC Food & Farming Awards. It will use the investment to launch into the off-trade, meet increased demand, upscale its marketing strategy, and launch its drinks in cans.
days to go:
Expired
investment:
£572,128
Diamond & Emerald Exchange specialises in coloured gemstone trade and bespoke jewellery creation. It works with a decent business model designed to deliver high quality at below high street prices in both B2C and B2B markets. Diamond & Emerald Exchange has made a unique set of relationships with emerald suppliers in Colombia and South America. It has been awarded 'Best Diamonds & Emeralds Supplier 2018' at the UK Enterprise Awards and, it has gained an "Excellent" Trustpilot score of 5 stars. The company plans to use the raised capital to expand its sales team and develop its in-house marketing, digital marketing and advertising team.
days to go:
Expired
investment:
£103,220
Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.
days to go:
Expired
investment:
£618,596
Lemonade Dolls (LD) is the UK's first subscription underwear brand that aims to make hassle-free and comfortable underwear for young women. The company's revenue has grown 550% since January 2020. The Lemonade Dolls brand is sold in Topshop, New Look, and ASOS Marketplace. LD has 2,600 subscribers, 15,000 Dolls on its database, and over 70,000 followers across LD and Lemon's on Instagram. It also aims to bring audiences different brands like Candy Kittens, Frank Body, Dr Paw Paw, Mooncup, and Oh K!. The company has been praised by fashion magazine Grazia as having 'Broken the mould'. The company will use the investment to develop the technology behind its subscription platform, grow its product offering, strengthen its virtual presence, and drive brand awareness.
days to go:
Expired
investment:
£258,328
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go:
Expired
investment:
£402,059
