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Equity Crowdfunding » Technology

Common Objective

Status: Funded

Common Objective is a global B2B sourcing and information platform that rewards sustainable business through higher search rankings. The company aims at disrupting the $2trillion fashion industry as it has already used by 23k+ fashion professionals who work at leading brands and 1000’s of SME’s, from over 150 countries. The company’s online platform uses personalisation and matching technology to connect buyers with suppliers and provides them with targeted content and tools supporting best practice. The site is used by individuals and teams who work at world-leading brands backed by industry leaders including Roland Mouret, PDS Multinational, and Plexus Cotton.

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Common Objective Rating Report

Rated on 12/03/2020

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Management 87%

Skills 91%
Common Objective has a team of highly skilled experts with a track record of entrepreneurial success, and world-class skills across fashion, tech and sustainable business. The founders have formed and grown two startups before, one of them being -The Ethical Fashion Forum, which is still managed by her and another one is fairtrade fashion label Juste. The management team covers all the key some of whom have received industry awards.


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  • £453,320
  • 130%
    of goal
  • Funded
    23 May 2020


    pre-money valuation

    equity available


    pledge per investor

    company number

    company status

    incorporated 5 years

    Equity Calculator
    Funding rounds
    02 Mar 20 Crowdcube £453,320 / 130% 81.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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