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Technology

Freetrade

Status: Active

May 14th 2020 - Jun 12th 2020

Freetrade is an award-winning, commission-free investing application. In the investment industry, high commissions and clunky products can make it complicated for people to start their investment journeys. This is where Freetrade comes in by offering a simple, transparent freemium pricing model where the user can pay for the premium features they want. The company is an FCA-regulated stockbroker and a member of the London Stock Exchange. Its new proprietary brokerage platform, Invest by Freetrade, has scaled smoothly while keeping costs low. It also consists of new features such as free Instant Orders & real-time deposits compatible with Apple Pay/Google Pay. The company has also shipped fractional shares, breaking down another barrier to investing. 150,000+ customers are enrolled in the ecosystem with a 500% growth Year-on-Year (YoY). The company's app won the Best Online Trading Platform at the British Bank Awards 2019 and 2020. With the investment, the company aims to grow engineering & marketing and continue expansion into Europe.

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Freetrade Rating Review

Pitch rating powered by CROWDRATING

Rated on 04/06/2020

Pitch Rated

75%

overall

Management

71%

Product

79%

Investment

75%

  • £7,015,011
    pledged
  • 701%
    of goal

    £1,000,000
    target

    £140,000,000
    pre-money valuation

    0.71%
    equity available

    5,981
    investors

    £1,173
    pledge per investor

    09797821
    company number

    Active
    company status

    28/09/2015
    incorporated 6 years

    £2.51
    share price

    Previous Funding rounds
    14 May 20 Crowdcube £7,015,011 / 702% 75.00%
    25 Jun 19 Crowdcube £3,793,410 / 379%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 71%

Skills 64%
Freetrade has a skilled and diverse team in place covering the roles of Operations, Marketing, Platform Development, and Finance. The team is led by the CEO who has strong financial services experience and is skilled in Entrepreneurship, IFRS, Business Development, Financial Accounting, and Corporate Tax. The CTO of the company is skilled in Agile Methodologies, JavaScript, Software Engineering, C, and JSON. The Chief Marketing Officer has expertise in building the brand and increase brand awareness through his demonstrable skills in Strategy, Leadership, and Start-ups. The finances of the company are overseen by their The Head of Finance who specialises in Capital Markets, IFRS, Accounting, Auditing(External Audit and Internal Audit), Financial Reporting, UK GAAP, and Investment Banking.

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Funding progress



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  • £7,015,011
    pledged
  • 701%
    of goal

    £1,000,000
    target

    £140,000,000
    pre-money valuation

    0.71%
    equity available

    5,981
    investors

    £1,173
    pledge per investor

    09797821
    company number

    Active
    company status

    28/09/2015
    incorporated 6 years

    £2.51
    share price

    Previous Funding rounds
    14 May 20 Crowdcube £7,015,011 / 702% 75.00%
    25 Jun 19 Crowdcube £3,793,410 / 379%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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