GivePenny

GivePenny is a digital toolkit for creating charity fundraising events. The company allows charities to create and promote fundraising campaigns via subscription and 'per donation' fees. GivePenny's proprietary platform allows supporters to join one of these campaigns and personalise their fundraising pages via apps like Spotify, Strava, Twitch, YouTube, and Fitbit. GivePenny asserts that the content and data from the aforementioned apps, coupled with its pledge-based payment options, drives donations. GivePenny has hosted 72 virtual events since March 2020 and processed over £700,000 in donations. Its customers include the world's largest research charity, Cancer Research UK. The company is hosted on Microsoft Azure. It has also featured in publications like The Guardian, Sky News, and BBC. The company will use the investment to scale its business and recruit personnel across sales, marketing, and software development portfolios.

GivePenny Rating Review

Rated on 21/01/2021

Pitch Rated

54%

Insufficient Data

Management

87%

Product

76%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

Pitch rating powered by CROWDRATING™

£110,642
pledged
110%
of goal

£100,000
target

£2,455,984
pre-money valuation

3.91%
equity available

161
investors

£687
pledge per investor

09502306
company number

Active
company status

20/03/2015
incorporated 6 years

£2.18
share price

Previous Funding rounds

07 Jan 21

Crowdcube

£110,642 / 111%

54.33%

Officers

Lee John Clark
Appointed: 20-03-2015

Edward John Russell
Appointed: 20-03-2015

Richard Marc Waldron
Appointed: 20-03-2015

News

GivePenny lets you fundraise by adding songs to Spotify playlists - UK Fundraising
26/07/2019 UK Fundraising

GivePenny announces new Milestone Donations feature - UK Fundraising
15/07/2019 UK Fundraising

Investment helps GivePenny to expand - UK Fundraising
19/04/2018 UK Fundraising

GivePenny app now supports Strava - UK Fundraising
13/04/2018 UK Fundraising

Shelter signs up with GivePenny for connecting giving - UK Fundraising
21/06/2018 UK Fundraising

Premier League charity AITC & GivePenny launch connected giving campaign - UK Fundraising
28/08/2018 UK Fundraising

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What the ratings mean

49% and under
We suggest potential investors carry out further study of their own 50-64%
Room for improvement 65-79%
Worth considering 80%+
Gold rating, our highest rating

Click here for more information on our ratings

Management 87%

Skills 91%

The management team at GivePenny includes skilled professionals with expertise in management, technology, sales, marketing, and finance. Their team consists of an experienced Founder/CEO, Co-founder/Chief Technology Officer, Co-founder/Chief Sales Officer, Co-founder/CFO, and Co-founder/Non-Exec Director. The Founder/CEO is a senior executive with expertise in business intelligence, account management, entrepreneurship, training and development, and new business development. He also has prior experience of working at the same stage of business growth. The Co-founder/Chief Technology Officer is competent in web development, business strategy, project management, business planning, and solution architecture. The Co-founder/Chief Sales Officer is skilled in operations management, IT and comms infrastructure support, sales strategy development, and fields/internal sales training and development. The Co-founder/CFO specialises in budgets, mergers, forecasting, and telecommunications. The Co-founder/Non-Executive Director's skills include cloud computing, virtualisation, business development, and customer relationship management (CRM).

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