Black Ballad (BB) is a subscription media lifestyle platform that uses media, community and data to empower black women in Britain and beyond. The company asserts that since its inception in 2014, it has become a dominant force for Black women in Britain, with thousands of members paying upwards of £4.99 per month or £49 per year to access BB's combination of content, events and lifestyle perks. BB claims that it has been the recipient of over £125,000 in grants from organisations that include NESTA, Deutsche Bank and Kings College London. BB argues that it launched two successful surveys about Black Motherhood and Black Women in Britain producing over 400,000 data points from nearly 6,000 respondents. The company has also signed a content partnership with BBC to launch Steve McQueen's 'Small Axe' mini-series. It will use 35% of the investment on technology evolution, 23% towards content creation, 23% towards audience development and marketing, 13% for business development, and 6% for legal, accounting and miscellaneous expenses.
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Black Ballad Rating Review
Pitch rating powered by CROWDRATING™
Rated on 12/07/2021
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£2,101,843
pre-money valuation
10.63%
equity available
1,391
investors
£243
pledge per investor
09025425
company number
Active
company status
06/05/2014
incorporated 10 years
Previous Funding rounds
28 Apr 24 | Seedrs | £337,885 / 135% | 80.00% |
Officers
Oluwatobi Habibat Abimbola AWONIYI
Appointed: 06-05-2014
News
14. Tobi Oredein , Founder & CEO at Black Ballad - TechRound
06/12/2023 TechRound
Black Ballad raises £335,000 to invest in content and subscriptions technology - Press Gazette
13/10/2021 Press Gazette
Why Black Ballad Is Taking Over HuffPost UK - HuffPost UK
10/08/2020 HuffPost UK
Five lessons (re)learned as CEO of Black Ballad in 2022 - Journalism.co.uk
05/01/2023 Journalism.co.uk
Meet Tobi Oredein, the Black Ballad founder who shines light on experiences through the eyes of Black British women - GhanaWeb
31/05/2023 GhanaWeb
Black Owned: Tobi Oredein, founder of lifestyle platform Black Ballad - Metro.co.uk
29/08/2020 Metro.co.uk
Black Ballad and Curtis Brown Creative launch mentoring programme for Black women writers - The Bookseller
16/03/2023 The Bookseller
How I Make It Work: Tobi Oredein On Founding The Black Ballad For Women Of Colour - Grazia
14/11/2017 Grazia
The Black Ballad Draws Inspiration from DiAmorte for New Dungeons & Dragons Campaign - ComicBook.com
07/03/2023 ComicBook.com
What the ratings mean
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