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Catering, Food and Drink

Equals Health

Status: Extended

Nov 26th 2020 - Jan 5th 2021

Equal Health's (EH) mission is to create a healthy organic food brand that makes a difference to the environment and its customers' health. The company wants to become the go-to brand for healthy organic meals. EH uses seasonal organic ingredients which are ethically sourced, cooked and packed in its kitchen by its expert team of chefs. It received its organic status through the UK's leading certification body, The Soil Association. It aims to launch a new range of healthy organic frozen meals. EH will use the investment to focus on digital marketing, increase its kitchen facilities, and invest in New Product Development (NPD).

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Equals Health Rating Review

Pitch rating powered by CROWDRATING

Rated on 11/12/2020

Pitch Rated

43%

Insufficient Data

Management

70%

Product

59%

Investment

UNRATED*

* Section unrated owing to insufficient or incomplete information available at the time of rating.

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    £800,311
    pre-money valuation

    18.36%
    equity available

    154
    investors

    £1,471
    pledge per investor

    10625531
    company number

    Liquidation
    company status

    17/02/2017
    incorporated 7 years

    Previous Funding rounds
    21 Apr 24 Seedrs £226,598 / 126% 43.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 70%

Skills 73%
The management team includes skilled professionals with expertise in their functional areas, which will streamline its overall operations. The team is led by its Managing Director, who specialises in Customer Service, Brand Management, Photography, and Public Relations. Their Kitchen Manager is competent in Inventory Management, Quality Standards, Food Preparation and Service, and Kitchen Equipments. Their Marketing Manager has the skills to build the brand and increase brand awareness through Social Media, Search Engine Optimisation, Content Creation, Collaboration, and Advertising. The responsibility of the Finance Head currently lies with the Managing Director and he is currently new to this stage in this business.

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Funding progress

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More from Catering, Food and Drink

Yolk, also known as In One Basket Limited, is a pioneering company revolutionizing the food and coffee experience for people on the move. They provide high-quality sandwiches, salads, and improved breakfast options without the premium cost, boasting five successful locations in London and three upcoming openings in the second half of 2023
days to go: TBC investment: Withheld

Log in to view amount pledged

    Log in to view target

    £800,311
    pre-money valuation

    18.36%
    equity available

    154
    investors

    £1,471
    pledge per investor

    10625531
    company number

    Liquidation
    company status

    17/02/2017
    incorporated 7 years

    Previous Funding rounds
    26 Apr 24 Seedrs £226,598 / 126% 43.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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