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Manufacturing and Retail

Little Earth Baby

Status: Active

Dec 17th 2019 - Jan 23rd 2020

Little Earth Baby is an eco brand offering a range of baby products that are synthetic-free and natural. It aims to become a global market leader in the eco baby space by redesigning synthetic products to develop high-quality alternatives made from plants, not plastic. With the patent-pending designs and a growing loyal customer base, the company is well-placed to serve rising eco-conscious consumer trends. Additionally, Little Earth Baby appeared in the Telegraph's recommendations for Meghan & Harry's royal baby. The company also became a finalist in the Sleeping Bag category at the Australian non-toxic awards. 

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Little Earth Baby Rating Review

Pitch rating powered by CROWDRATING

Rated on 17/01/2020

Pitch Rated

67%

overall

Management

57%

Product

74%

Investment

71%

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    £1,230,000
    pre-money valuation

    8.21%
    equity available

    190
    investors

    £774
    pledge per investor

    10909321
    company number

    Active
    company status

    10/08/2017
    incorporated 7 years

    Equity Calculator
    ?>
    Investment
    £
    Equity
    %
    Previous Funding rounds
    25 Apr 24 Crowdcube £147,010 / 134% 67.33%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 57%

Skills 45%
The CEO has strong commercial and financial skills but no directly relevant industry experience and with only one person on the payroll is heavily reliant on her team of part-time consultants, panellists and mentors.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,230,000
    pre-money valuation

    8.21%
    equity available

    190
    investors

    £774
    pledge per investor

    10909321
    company number

    Active
    company status

    10/08/2017
    incorporated 7 years

    Equity Calculator
    ?>
    Investment
    £
    Equity
    %
    Previous Funding rounds
    27 Apr 24 Crowdcube £147,010 / 134% 67.33%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph