Hytro is a pioneer in Blood Flow Restriction (BFR) wearables, founded in 2019 with a mission to democratize the power of BFR for improved health and performance. They have developed wearable applications that simplify BFR technology, offering benefits such as enhanced exercise preparation, training adaptation, pain management, and faster recovery. After a successful private fundraising round for professional coaches and athletes, they are now opening up their mission to the wider community.
days to go:
Expired
investment:
£442,423
Elfin Market aims to revolutionize the credit card industry by making credit cards more affordable, fair, and straightforward. They launched the Elfin Card, offering flexible credit that is 50% cheaper than the average credit card, featuring transparent pricing and state-of-the-art iOS and Android apps for real-time account management. The company operates on a flat servicing fee of 2.5% before transferring interest from borrowers to lenders, providing a simpler and more cost-effective credit solution.
days to go:
Expired
investment:
£1,390,059
A fashion brand in the contemporary luxury accessories market ethically producing handbags to be sold directly to the consumer through e-commerce. Hill & Friends's handbags are manufactured from high quality materials in Western Europe. All leather used is ethically sourced and is a by-product of the food industry. The company sells its products via their own website, through wholesalers and at retailers such as Selfridges, Barneys, Harvey Nichols and Fenwick.
Hill & Friends are raising funds to invest in three initiatives. Firstly, they are seeking change in their manufacturing process to utilise more scalable and agile methods that will reduce total expenditure and shorten lead times when reordering high-selling products.
Secondly, the company intends to re-platform from Magento to Shopify due to the latter's greater impact on the market. This will result in an improved customer experience and better integrations with affiliate sites.
Finally, with the rapid increase of online shopping, Hill & Friends will use the funds raised to invest further in digital marketing by increasing the number of social ads and working alongside a diverse range of online influencers.
days to go:
Expired
investment:
£773,059
Gunna Drinks (GD) manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar having zero artificial colours or flavours. The company asserts that it has outshone established competitors like Gingerella, Fentimans and FeverTree in taste tests. GD is stocked in major supermarkets and convenience stores across the UK such as Co-ops, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. The company won the prestigious 'Great Taste Award' in 2020 and witnessed more than doubled revenues in 2018-2020, with a 23% growth in 2020 despite COVID. The company will utilise the investment to boost consumer advertising to accelerate the growth of its online store, focus on trade investment to further increase the rate of sale, and concentrate on New Product Development (NPD).
days to go:
Expired
investment:
£696,261
RemitRadar is a platform for sending and receiving money transfers or remittances. The company has 350,000 monthly average users and 1.2 million remittance agencies on its portal. The remittance sector comprises more than 250 million migrant workers who send money home and more than 700 million recipients who receive the money with a total transaction value of over $2 trillion. The company aims to be a major contender in this segment. RemitRadar is also working with the United Nations (UN) agencies to ensure that migrant workers and their families face negligible hassles sending and receiving money. The company will use 35% of the investment for software development, 35% to increase market penetration, 10% to recruit retailers and financial institutions into its lending model, and 20% to manage overhead costs.
days to go:
Expired
investment:
£360,126
A money transfer service allowing customers to send money worldwide at a lower cost compared to traditional methods. TransferGo has been gaining 1,000 customers a day since May 2018 and currently has over 700,000 users. They have processed almost £781m on their platform through 1.3m transactions and operate on a gross profit margin of 6.7%.
TransferGo has 5 offices located in London, Berlin, Istanbul, Warsaw and Vilnius, with more than 100 employees globally. The company recently launched their new product, dubbed 'NOW', that enables users to send and receive monies in less than 30 minutes across borders.
Revenue is generated via fixed transfer fees and currency conversion fees ranging from 0.0% to 2.2% per transaction. These fees are dependent on the currency's origin and the amount being transferred. A free option is available to customers whose transaction may take a couple of days to transfer.
Funds are being raised to expand the business into emerging markets and introduce new products and services. This also means that TransferGo is aiming to provide local-language support and build new partnerships to attract more customers to their platform.
days to go:
Expired
investment:
£11,297,362
MyT is a cloud-powered subscription-based accounting software designed for small businesses that allows them to submit financial information to Her Majesty's Revenue and Customs (HMRC) under the Making Tax Digital initiative, which is mandatory from April 2023. MyT asserts that its app provides businesses with a simple way to keep track of business finances on the go, send and manage invoices and bills, and record expenses and mileage. The company claims that its app is available on App Store and Google Play and has witnessed 1000+ downloads to date. It claims that it has onboarded over 500 users without any extensive marketing spend. MyT will use half of the investment to implement its marketing plan, a third for developing new technology and the remaining for administrative expenses.
days to go:
Expired
investment:
£133,543
Patria Watch Co is a 127-year old luxury Swiss watch brand originally founded in Bienne, Switzerland in 1982. The brand has been revived by Patria Ltd as a UK company and is ready to take on the emerging market for wristwatches. Patria has already produced its first line of watches with its first edition coming out in April, 2020. The brand has been featured in Forbes and has a partnership with luxury lifestyle publication 'WatchAnish.' The funds raised will be used in marketing and development of online magazines to showcase their range of luxury watches.
days to go:
Expired
investment:
£7,207
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.
days to go:
Expired
investment:
£1,935,322
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.
days to go:
Expired
investment:
£752,246
