The Cookaway is a Direct-to-Consumer (DTC) company that makes and sells recipe boxes to users to enable them to make delicious food from the comfort of their homes. Users receive all the ingredients, including premium oils, along with complete recipe cards made by the company's expert chefs. The Cookaway has garnered over 500 verified reviews on TrustPilot with an 'Excellent' rating and onboarded 10 chefs including 5 MasterChefs and a 2-Michelin starred chef. It has featured in publications such as The Independent, Forbes, The Week, and The Daily Mail. The company was the 'Chosen Food Partner' for The Lord Mayor's Big Curry Lunch 2021. The Cookaway will use 25% of the investment to hire talent, 20% to boost brand visibility via content generation, 15% to make its technology platform more intuitive, 15% to launch new chefs and cuisines, 5% to improve its sustainability credentials, 5% to develop its app with more features, 10% towards automation, and 5% to launch a membership program.
days to go:
Expired
investment:
£792,187
Family Secret (FS) is a company that specialises in making sauces that are low on fat, sugar, calories and contain no added preservatives. The company's seven cooking sauces are listed with retailers including Ocado, Coop Midcounties, Amazon, as well as, hosted on QVC. The company's pouches are recyclable, and it is the process to make them compostable/biodegradable. It aims to be a disruptor in the $605 billion snacks market. FS won the 'Best Pitch' in the West Midlands 2019 via Pitchfest at Venturefest, were finalists for The Midlands region of the Family Business Entrepreneur 2019 via Great British Entrepreneur Awards, and appeared with celebrity chef Gordon Ramsay in a recipe video. The company will use the investment to expand its range of cooking sauces, produce more recipe videos to attract customers, expand sales by making its website more intuitive, and bring out snack boxes.
days to go:
Expired
investment:
£147,070
Feed is a platform that automates digital advertising for musicians and creators by enabling them to grow an audience and build their businesses. The creator needs to connect their social media accounts to the Feed portal and set a budget. The portal will then create ads that reach new people and convert engaged audiences into loyal fans over time. The company asserts that existing ad generation platforms are too complex, time-consuming and expensive for creators. Feed argues that its portal caters to a variety of budgets, requires no marketing knowledge and takes minutes to get started. The beta platform is integrated with Facebook's & Instagram's ad network and has 500 creators on board. The company will use the investment to launch the paid version of Feed in Q4 2020.
days to go:
Expired
investment:
£146,117
SL'M is the world's first zero sugar, zero carb, zero fat range of wines which is approved by both the TSO and FSA. During COVID-19, the company witnessed record earnings, amidst profitable online sales in March 2020. The company has also been featured in publications such as Cosmopolitan, The Sun, and many more. Slim Wine's audience comprises Gen X, Millennials, and Boomers, giving the company a great cross-generational position in the market. The company has served over 2 million glasses of wine and generated profits of over £1 million amidst a growing customer base. Slim Wine's latest vintage, Cuvée 450, was showcased at the 'Royal Berkshire Polo Club'. The company will use the investment to boost sales and marketing, advertising campaigns, and wine production.
days to go:
Expired
investment:
£262,948
YurOn is a video platform that cultivates authentic interaction between prominent personalities and their fans. The portal allows people from different walks of life–drag queens, mountaineers, activists–thirty seconds to ignite a conversation, start an Ask Me Anything or co-create a skit. YurOn shuns away filters, anonymous commenting, vanity metrics or validation-driven algorithms and endeavours to bring to the public an unadulterated conversation between stars and their fans. The portal soft-launched in Q2 of 2020 and has seen over 5000 downloads, 2000 active users, and 32% of users retaining over a month. The company will use 80% of the investment to grow its tech team and cloud infrastructure, and 20% towards marketing and partnerships to accelerate growth.
days to go:
Expired
investment:
£222,110
Planty delivers chef-prepared, plant-based, frozen meals straight to the doorstep of UK consumers. The company is on a mission to help people choose a smarter diet for the planet. It aims to become a contender in the plant-based food industry that is set to reach $74.2 billion by 2027. Planty further asserts that in the UK alone, 39% of people considered themselves as flexitarian in 2019. The company has sold over 30,000 meals in the first four months of 2021, reached £43,000 of monthly revenue in April 2021, was named the 'Best vegan delivery service in the UK' by Men's Fitness, and built up a 4.8/5 rating on Trustpilot. It has also featured in press entities like Forbes, BBC GoodFood and Cosmopolitan. Planty claims that it has seen a revenue increase of 800% from September 2020 to April 2021. It will use the investment to hire key talents, expand its meal options with innovative dishes, develop new products (desserts and breakfasts), and move to a larger commercial kitchen to sustain demand.
days to go:
Expired
investment:
£538,195
SeedStream is a digital content platform that uses Artificial Intelligence (AI) to combine articles, videos and podcasts into personalised feeds based on user interests. The company has built a prototype focussing on Formula 1 motorsport that aggregates free-to-access news articles and YouTube videos alongside social media posts from the drivers and teams to cover stories from every angle. SeedStream aims to be a disruptor in the 580 million subscription services market. The company will use the investment to develop its prototype into a complete platform, produce original content based on trending topics, and accelerate into different markets.
days to go:
Expired
investment:
£40,843
Equal Health's (EH) mission is to create a healthy organic food brand that makes a difference to the environment and its customers' health. The company wants to become the go-to brand for healthy organic meals. EH uses seasonal organic ingredients which are ethically sourced, cooked and packed in its kitchen by its expert team of chefs. It received its organic status through the UK's leading certification body, The Soil Association. It aims to launch a new range of healthy organic frozen meals. EH will use the investment to focus on digital marketing, increase its kitchen facilities, and invest in New Product Development (NPD).
days to go:
Expired
investment:
£226,598
Pawprint is a behavioural change platform that is on a mission to fight climate change. The platform allows people to measure, understand and reduce their carbon footprint, and fight ‘climate change’ by giving people bite-sized chunks to focus on. It aims to be the middleman, helping brands reach and understand their audience by offering these brands personalised challenges to help their reduce carbon footprint. The market for behavioural change platforms is slowly gaining solid traction with established brands such as Fitbit, Strava, and Calm. Pawprint aims to capitalise on this collective concern and deliver services that help mitigate those concerns.
days to go:
Expired
investment:
£352,440
The world's first alcoholic drinks company adding collagen to spirits with an elegant and refined taste. This unique recipe has stayed true to the principles of a classic gin but with a rejuvenating twist of anti-ageing botanicals such as pink grapefruit, star anise and fresh orange, with the innovative addition of pure collagen. The collagen market is estimated to be worth $6.63bn by 2025. Till now, 27,000 bottles sold, secured over 200 UK stockists including Ocado & Amazon, successful tastings at Taste London, BBC Good Food and appeared in over 300 media outlets including Lorraine, Sky News, Vogue, Daily Telegraph and Sunday Times. With the proceeds, they will launch internationally, maximise untapped UK opportunities and aim to become the leader in the new and evolving collagen markets.
days to go:
Expired
investment:
£26,700
