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Equity Crowdfunding Pitches

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Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.

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73%

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days to go: Expired investment: £160,000
Project Imagine (PI) is a startup focused on financial equitability for all. The company aims to build a financial service that doesn’t profit from short term unsecured debt, but one that grows with its customers and does everything it can to help them achieve their financial dreams. PI launched a current account, smart budgeting, saving tools and access to investment products from the likes of Blackrock and Vanguard in January 2019 in the UK consumer market. It has raised over £18 million to date. The company was named one of the UK’s 'Top 10 Best Banking Apps' by finder.com and recognised alongside Samsung and Apple in the technology section of the Global Brand Awards as the 'Best Innovation in Fintech'. It will use the investment to become the go-to platform for managing a user's money, bring together diverse fintech innovation from around the world into one common standard, and retain the most driven execution talent to boost company profits.

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73%

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days to go: Expired investment: £2,160,625
epaysecure is a secure payment system, which offers comprehensive payment and benefit options, and allows all the services the consumer demands to be offered in one card and e-account. The prepaid business purchasing in European markets is estimated to be $700 million. The company operates in an e-banking and financial services marketing sector that helps clients by identifying new markets and bringing in new ideas to develop them through reloadable products and e-Wallet platform. The funds will be used for staffing, set up costs, other overheads including property marketing and general office costs.

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days to go: Expired investment: £168,340
MyT is a cloud-powered subscription-based accounting software designed for small businesses that allows them to submit financial information to Her Majesty's Revenue and Customs (HMRC) under the Making Tax Digital initiative, which is mandatory from April 2023. MyT asserts that its app provides businesses with a simple way to keep track of business finances on the go, send and manage invoices and bills, and record expenses and mileage. The company claims that its app is available on App Store and Google Play and has witnessed 1000+ downloads to date. It claims that it has onboarded over 500 users without any extensive marketing spend. MyT will use half of the investment to implement its marketing plan, a third for developing new technology and the remaining for administrative expenses.

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days to go: Expired investment: £133,543
AxiaFunder is a commercial litigation funding platform that offers investors access to pre-vetted cases. The platform aims to connect eligible investors like sophisticated retail investors, high-net-worth, and typically institutions with claimants seeking funding. Launched in January 2019 with the first case fully funded within seven days and the third in 7 hours; 5 cases financed to date, attracted over 355 registered investors so far including several institutions and has featured in several prominent publications including the Financial Times, Times and City AM. Also, they have won the 'Best Commercial Litigation Crowdfunding Platform 2019' award by Wealth & Finance. AxiaFunder plans to use the proceeds to make key hires particularly to strengthen its case origination, further development of its platform and marketing to build the AxiaFunder brand and grow its investor base.

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72%

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days to go: Expired investment: £256,780
Holly and Beau is a kids-wear brand that offers a unique collection of colour changing rainwear and umbrellas. They have applied the colour changing idea to its range of children’s rainwear products to create a fun and exclusive clothing range to become famous. Stocked in two of the largest departmental stores in the United States; Dillard’s and Nordstrom and they have also received Innovation of the Year Award (Nectar Card Business). Funds will be used for marketing, brand awareness and rolling out the production of the swimwear collection.

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72%

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days to go: Expired investment: £143,623
Nourish by Jane Clarke (NBJC) is an aspirational wellness brand that makes nutritious drinks made with all-natural organic ingredients, using low carbon footprint packaging, delivered to a customer's doorstep. Its target audience is people afflicted with malnutrition particularly when undergoing cancer treatment or living with dementia or mental illness. The company expanded its customer base by 789% between January 2020 and March 2021. It also points out that it has onboarded noted Chef Prue Leith. The company has featured in numerous publications like Daily Mail, Net Doctor, The Sun Online, and Daily Express, to name a few. NBJC has raised more than £650,000 from private investors in its previous round and secured an 'Excellent' rating of 4.7 on Trustpilot from 100+ verified reviews. It also seeks to become a contender in the Oral Nutritional Supplement (ONS) market in the UK that is valued at £237 million. The company will use the investment to launch and scale its B2B model and invest in Direct-to-Consumer (DTC) marketing.

Pitch Rated

72%

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days to go: Expired investment: £257,579
The Funky Appliance Company is the manufacturer of electronic appliances like irons, toasters and kettles. They give popular small domestic appliances a funky twist by designing them in a new stylish and smarter way. The company is working on a new product which will launch in the UK in 2020, and will be sold on its website and dedicated Amazon and eBay stores. They have also finalised arrangements with at least two large UK retailers which will see the new product range go into over 100 stores and online. Funky Iron has got the Good Housekeeping Institute Approval in 2019. The company will use the funds for the tooling and moulds of new products including their certification. The balance of capital will be used as working capital.

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72%

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days to go: Expired investment: £171,359
Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.

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72%

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days to go: Expired investment: £346,340
Ingle & Rhode has come up with ethical and traceable wedding bands and rings. The company has sold more than 6,000 rings directly to the customers. It has achieved a rating of 5-star on Trustpilot and became a finalist of 2015, 2016 and 2017 UK Jewellery Awards. They aim to offer an exceptional combination of premium quality and ethical credentials. With the proceeds, the company will boost its digital marketing campaign.

Pitch Rated

71%

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days to go: Expired investment: £118,080
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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