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Manufacturing and Retail

Fighter Shots Ltd

Status: Active

Aug 13th 2020 - Sep 12th 2020

Fighter Shots (FS) is a company that makes daily energy shots from a range of sources like ginger, turmeric and manuka honey to boost and strengthen human immunity. FS has sold over 50,000 bottles since its launch in November 2019. The functional drinks market has the potential to grow by $180 billion (11% CAGR) to $270 billion from 2020-24 on the back of COVID-19. FS aims to be a disruptor in this segment and asserts that its a dependable substitute to coffee and sugary drinks. It has secured listings with the Health Store, Tree of Life and DDC. The company is also developing sales in the United Arab Emirates (UAE). FS will use the investment to build its digital marketing and sales capabilities to bring its product to more customers.

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Fighter Shots Ltd Rating Review

Pitch rating powered by CROWDRATING

Rated on 20/08/2020

Pitch Rated

73%

overall

Management

74%

Product

72%

Investment

73%

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    £700,183
    pre-money valuation

    9.09%
    equity available

    332
    investors

    £482
    pledge per investor

    11859466
    company number

    Active
    company status

    04/03/2019
    incorporated 5 years

    £5.00
    share price

    Previous Funding rounds
    06 May 24 Crowdcube £160,000 / 229% 73.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 74%

Skills 73%
Fighter Shots’ team is relatively small, consisting of the two Co-founders and one Strategy and Sales intern. One of the Co-Founder is specialised in Negotiation, Presentation, Consulting, Analysis, and Corporate Finance. She is also taking responsibility as the Product Developer and Finance Head in the company. Another Co-Founder is skilled in Trading Systems, Portfolio Management, Foreign Exchange Options, Financial Modelling, and Fixed Income. The Strategy and Sales Intern has the skills to build the brand and increase brand awareness through Customer Service, Social Media, Research, Project Management, and Teamwork.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £700,183
    pre-money valuation

    9.09%
    equity available

    332
    investors

    £482
    pledge per investor

    11859466
    company number

    Active
    company status

    04/03/2019
    incorporated 5 years

    £5.00
    share price

    Previous Funding rounds
    09 May 24 Crowdcube £160,000 / 229% 73.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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