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Equity Crowdfunding Pitches

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Square Mile Farms (SMF) is a company that installs innovative and productive vertical farms in a workplace to engage employees and help businesses create a culture of healthy, low-impact living. Its 'Office Farming' model creates green spaces for engagement and collaboration. In 2019, it was invited to build a vertical farm in Paddington Central by British Land, one of UK’s largest landowners. The setup now acts as a hub for the company's office farm installations and a base from which it can conduct Research and Development (R&D). SMF's customers include Grosvenor Group Limited and Vodafone. Moreover, the company has been covered by media platforms such as BBC One and BBC Radio. It will use 45% of the investment for sales and business development, 15% for design and technology up-gradation, 15% for raising its profile and increasing brand awareness, and 25% for operations.

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days to go: Expired investment: £504,118
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

Pitch Rated

78%

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days to go: Expired investment: £752,246
AndCo offers an open-source, cost-effective, sustainable solution to co-working by turning hotel lobbies and lavish eateries into co-working spaces all over London. The company has over 90 venues, over 1200 members and over 10 brand partnerships. It has been featured major publications including The Telegraph, Forbes, and The Metro. The funds raised will be used for marketing, development, hiring new teammates and working capital.

Pitch Rated

78%

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days to go: Expired investment: £269,231
Equipsme is on a mission to democratise health insurance by making it affordable for businesses of all sizes. The company cites data arguing that there has been a 53% increase in National Health Service (NHS) treatment waiting lists since 2012 due to the low reach of health insurance by conventional insurance companies. It aims to change this scenario. Equipsme offers flexible fixed-price packages to companies wherein employees are allowed to upgrade and add family members to their plan as per their pleasure. Members can also speak to a General Physician (GP) 24/7, and, if necessary, be referred to a consultant for diagnosis and treatment through the company's proprietary app. The company was felicitated with the 'Best New Product' award by Cover Magazine Excellence Awards 2019. The company will use the investment to enhance its user experience, ensure its technology remains market-leading, and scale its marketing and customer service capability.

Pitch Rated

78%

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days to go: Expired investment: £286,096
Skin In Motion (SIM) is a first-of-its-kind exercise-friendly beauty range that seeks to promote the positive effects of exercise through healthy and confidence-boosting skincare and makeup products specifically designed to be worn pre, during, and post-exercise. SIM claims that its products are available Direct To Consumer (DTC) via its website and are listed on LookFantastic, Amazon and Oliver Bonas. SIM was awarded the 'Best New Business 2020' award by the Women's Business Club. The brand has reached 3 million potential customers and has an Instagram following of 3,000 to date. The company has also featured in Sunday Times Style Magazine, Hello!, RED Magazine, and Women's Health, to name a few. It will use the investment to grow its team, increase marketing and brand awareness, and accelerate new product developments.

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78%

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days to go: Expired investment: £166,111
EBar is a ‘Beer as a Service’ entity. It argues that music and sporting events experience long bar queues with millions of people waiting in serpentine lines for their pint. EBar aspires to change this. Its patent-protected EBar machine allows a customer to order, pay and dispense two drinks in less than 30 seconds and in half the time taken by a typical event bar. The machine is supplemented with an integrated 'Point of Sale' (PoS) software, payment solution and data reporting systems. The company has secured over £800,000 of funding from private and public sector sources to date. It also deployed new EBar units at pilot events pre-lockdown and commercially in summer 2020 where it served over 3,500 pints in a socially distanced open-air environment. EBar has patents pending across international territories such as North America, Europe, China, Japan, Korea and Australia. It will use the investment to build more units, grow its team, develop supply chain partnerships, and boost business development.

Pitch Rated

77%

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days to go: Expired investment: £356,377
FinOptix is an innovative FinTech company that solves real business problems. FinOptix’s objective is to become a significant player in a rapidly growing FinTech market by developing systems that provide financial clarity to decision-makers. FinOptix has a well-established user base, as well as a sales pipeline that covers multiple geographies and sectors. Their verification and validation procedures applied during the development process and operational trials have led to engagement with commercial partners. With the proceeds, they will design an Evaluator for the future, apply AI techniques to solve complex problems, develop their skill set and framework and hire a team of data scientists based on the assessment.

Pitch Rated

76%

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days to go: Expired investment: £125,000
Nourish is a company that makes snacks free from refined sugar, gluten, and dairy. The company's mission is to become one of the UK's most popular free-from brands. It aims to provide a range of delicious treats and snacks to consumers, athletes and those with specific dietary needs, ensuring that they possess sustained energy. The company's products are stocked by retailers including, Ocado, Wholefoods, Planet Organic, and Daylesford. Its online sales grew by 740% in April 2020. The company has featured in publications like Ooh Magazine, VeganLife, and Natural Health. It became 'Organically Certified' in 2017 and 'Safe and Local Supplier Approval (SALSA) Certified' in 2018. Nourish will soon launch its new product line in the next 12 months. The company will use the investment received to build the team, continue to raise brand awareness by investing in more price promotions in stores, and undertake geo-marketing campaigns.

Pitch Rated

76%

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days to go: Expired investment: £133,207
Ruby Violet (RV) creates ice cream flavours, vegan sorbets and iced delights. It asserts that it has grown from a market stall in 2011, to two parlours and an accompanying vintage van, tricycle and trolley, almost doubling its revenue from 2016 to 2019. RV aims to become a contender in the ice cream industry that is worth £1.4 billion in the UK and £44 billion worldwide. It asserts that 90% of the packaging used by the company is either recyclable or compostable. It has featured in press entities like The Times, The Guardian, Vogue and the BBC, to name a few. RV has also collaborated with noted gin company, Gin Mare, creating gin ice cream and sorbet specific to their infused botanicals. RV's clients include Costa Coffee, Nike, McVitie's, and Moet & Chandon. It will use 75% of the investment for capital expenditure, 15% for marketing activities, and 10% for hiring key personnel.

Pitch Rated

76%

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days to go: Expired investment: £357,173
Gively is an online marketplace where users can give and get secondhand items for free. The secondhand clothing market will double in value to £50 billion annually by 2023, and the company finds itself as a suitable contender in this domain. They aim to lower greenhouse gas emissions and minimise landfill sites through its portal. The company has reached over 5,000 users, 70% of which came from unpaid channels. Gively won an SME (Small and medium enterprises) grant worth £10,000 of television advertising and has received rave reviews from its users through the App Store, social media, and in person. They will use 50% of the investment for marketing purposes, 25% for technology up-gradation, and 25% for hiring human resources.

Pitch Rated

76%

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days to go: Expired investment: £105,207
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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  • Financial Times
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  • The Times
  • The Daily Telegraph