Mami Wata (MW) is a purpose-led, premium African surf lifestyle brand on a mission to redefine the global surf market. MW asserts that it has collaborated with luxury brand 'Moncler' and partnered with renowned stockists including Mr Porter and Huckberry. It aims to be a contender in the $9 billion global surfing market. The company argues that it manufactures all of its products in Africa, having launched in Cape Town, South Africa in 2017. It has also shipped 1200+ copies of its AFROSURF art book to 39 countries along with funding a surf therapy clubhouse in Harper, Liberia. MW has sold products to 7,500+ customers generating more than £400,000 in revenue to date. The company has featured in global media entities such as CNN, GQ, Wallpaper, Monocle, and HypeBeast. MW will use the investment for its international launch in the USA.
days to go:
Expired
investment:
£1,168,393
Small Beer Brewing Company specialises in brewing classic beer with an Alcohol By Volume (ABV) below 2.8% without any loss in flavour. The company asserts that the beer market is worth £18.4 billion in the UK and over £520 billion globally. In the UK, the 'Low & No' category sits at £450 million. The company aims to be a major contender in this category. It is already exporting its products to Iceland, Singapore, Hong Kong & Spain. The company's stockists include entities like Majestic Wine, Ocado and Waitrose. It will use the investment to fund its expansion both in the UK & foreign markets.
days to go:
Expired
investment:
£750,004
An apron and oven gloves combo that is all about function, as well as form. A multipurpose product fit for baking, barbecuing and cooking which won Gift of The Year 2017. After a highly successful sales event in conjunction with Costco, the business's products are now nationally available. Lobster Homeware is an ethical company and is partnered with the UK's oldest military charity, SSAFA.
days to go:
Expired
investment:
£32,840
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.
days to go:
Expired
investment:
£752,246
Petalon is a business that delivers flowers across London and Britain on bicycles. Incorporated in 2016, Petalon was the culmination of two simple ideas delivering flowers to clients and ensuring carbon-neutrality. Petalon's aims to simplify flower delivery by cutting out waste and not compromising on aesthetics or affordability. For every 100 deliveries, Petalon donates 5% of operating profits to bee conservation charities and plants a tree in Britain. They have been praised by renowned publications such as Vogue, Vanity Fair and Stylist. Since incorporation, the company has secured a turnover of £700,000. With the investment, Petalon seeks to develop more brand awareness outside of London, build a dedicated following on social media channels and fund a nationwide marketing campaign to bring beautiful, sustainable floristry to clients across demographics.
days to go:
Expired
investment:
£93,850
Better Universal Grub (BUG) aspires to make edible insects mainstream and asserts that it is a sustainable and delicious superfood. BUG's argues that its recipe kits make it easy to cook tasty insect meals at home. It will initially sell its kits Direct-To-Consumer (DTC) and expand into retail and food services by 2022. The company averaged a 30%+ Month-on-Month (MoM) growth rate of meals that it sold during its beta testing. It aims to become a contender in the estimated £1.1 billion insect protein market across the UK. The company's recipes have been showcased by celebrity Chef Prue Leith. BUG has been featured in media entities like The Guardian, The Grocer and Business Insider. It will use the investment to scale the business and begin getting its tasty grub on dinner tables across the country
days to go:
Expired
investment:
£372,855
Callaly is the UK’s first female care B-Corp that delivers subscription-based organic cotton period products. The company has invented and patented the 'Tampliner', a combination of an organic cotton tampon with a soft mini-liner for built-in leak protection, with a clean insertion and removal, and no hard plastic applicator. It is multi-patented in 30 countries. The company has developed bespoke robotic machinery to automate production at a UK facility. In a £26 billion global femcare market, Callaly claims that its potential tampliner market would constitute 2% to 4% by 2024. The company has received rave reviews from magazines such as Cosmopolitan and Grazia. Callaly plans to begin sales in Europe in the third quarter of 2020 followed by sales in the US and Asia in 2021.
days to go:
Expired
investment:
£1,704,460
Rockit design innovative sleep products that centre on child sleep issues. The company has launched an award winning portable baby rocker and since the launch in October 2017 over 14,000 Rockits have been sold. The product will be in John Lewis stores in spring and also in JoJo Maman Bebe in the summer. The funding will allow them to increase their marketing in the UK and overseas. It will also to produce the tooling for the first follow up product.
days to go:
Expired
investment:
£253,120
Aguulp innovates and curates liquid formulas using liposomal technology. The company asserts that vitamins in pill form have an absorption rate as low as 5% which is further eaten by stomach acid upon consumption before a person gets a chance to absorb it. Agullp aims to resolve this. Its product, NutriProtect, shields nutrients from corrosive stomach acid and helps 98% of nutrients reach the small intestine for absorption. The company estimates that over 3 million people in the UK and more than 10 per cent of the world’s population is malnourished for a variety of reasons, including environmental pollution, unhealthy diets and stressful lifestyles that block nutrient absorption and compound deficiencies. Aguulp aims to change this with its product line that includes Aguulp for Gut, Aguulp for Brain, and Aguulp for Immunity. The company will use 55.6% of the investment for marketing purposes, 44.2% for paying their staff, and 0.2% as other expenses.
days to go:
Expired
investment:
£317,993
Small Robot Company (SRC) aims to integrate its patented 'PerPlant' farming with agricultural practices worldwide and disrupt the $240 billion per year agriculture industry. SRC claims that PerPlant farming uses lightweight and smart robots that make food production more accurate, sustainable and profitable. SRC's three small robots, 'Tom', 'Dick' and 'Harry' coupled with AI brain 'Wilma' can plant, monitor and treat arable crops autonomously. SRC argues that it has successfully commercialised its PerPlant monitoring service for farmers in Wiltshire using its 'Tom V3' robots, built by leading robotics manufacturer, Tharsus. SRC stresses that it will equip its robots to kill weeds autonomously using electricity and perform trials with customers next season to demonstrate product readiness. SRC points out that it has raised more than £400,000 from willing farmers who want to embrace change. SRC has featured in WIRED, Economist and CNN. It has onboarded customers, including Waitrose and National Trust. SRC state they will use the investment to commercialise its patented R&D.
days to go:
Expired
investment:
£3,996,978
