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Manufacturing and Retail

Petalon Flowers

Status: Active

Mar 12th 2020 - Apr 25th 2020

Petalon is a business that delivers flowers across London and Britain on bicycles. Incorporated in 2016, Petalon was the culmination of two simple ideas delivering flowers to clients and ensuring carbon-neutrality. Petalon's aims to simplify flower delivery by cutting out waste and not compromising on aesthetics or affordability. For every 100 deliveries, Petalon donates 5% of operating profits to bee conservation charities and plants a tree in Britain. They have been praised by renowned publications such as Vogue, Vanity Fair and Stylist. Since incorporation, the company has secured a turnover of £700,000. With the investment, Petalon seeks to develop more brand awareness outside of London, build a dedicated following on social media channels and fund a nationwide marketing campaign to bring beautiful, sustainable floristry to clients across demographics.

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Petalon Flowers Rating Review

Pitch rating powered by CROWDRATING

Rated on 16/03/2020

Pitch Rated

68%

overall

Management

81%

Product

60%

Investment

63%

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    Log in to view target

    £900,000
    pre-money valuation

    7.22%
    equity available

    349
    investors

    £269
    pledge per investor

    10067795
    company number

    Active
    company status

    17/03/2016
    incorporated 8 years

    Previous Funding rounds
    09 May 24 Crowdcube £93,850 / 134% 68.00%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 81%

Skills 82%
The CEO leads the creative side of Petalon as well as overseeing all aspects of the business. Her previous career has been in sales and trend forecasting and has been working in the same industry for more than five years. Their Commercial Director is a serial entrepreneur and founder of two start-ups who also holds a PhD in Economics. He is also responsible for handling the finance of the company. The company's CMO is skilled at customer and client relations, scheduling and time management. Their Commercial Director is also handling the finances, sales and operations.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £900,000
    pre-money valuation

    7.22%
    equity available

    349
    investors

    £269
    pledge per investor

    10067795
    company number

    Active
    company status

    17/03/2016
    incorporated 8 years

    Previous Funding rounds
    09 May 24 Crowdcube £93,850 / 134% 68.00%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph