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Equity Crowdfunding Pitches

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Njori is a company that has created an accurate, multi-functional cooker that can be stored on a bookshelf alongside cookbooks. The cooker uses integrated sensors and accessories to monitor and regulate the cooking process. It's built-in scales helps a user measure ingredients before and during the cooking process. The scale function also enables the user to reduce food by a set weight or percentage. The company aims to be a disruptor in the global portable induction cooker market that is set to be worth £4.5 billion by 2022. Njori has filed UK patents & is building its supply chain in China. It will use the investment to finish development and bring the final product to market.

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77%

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days to go: Expired investment: £236,797
The British Snack Co makes quirky and original British snacks. The company's award-winning flavours and unique ranges of craft popcorn, crisps, and pork snacks have sold over 8 million bags to date. It aims to be a contender in the £3.2 billion UK snacks market. The company's products are stocked across major retailers like Waitrose, Ocado's, Morrisons, Borough Box, and Amazon, to name a few. Its craft pork scratching product, Awfully Posh, was the first pork snack ever to win a Great Taste Award. The company has been working with buyers in the hospitality industry to create joint marketing plans for after lockdown to rapidly grow its Out Of Home (OOH) sales. It will use 50% of the investment to grow its staff, 37.5% towards trade marketing, and 12.5% for New Product Development (NPD).
days to go: Expired investment: £382,495
Watneys Beer is a craft beer business with a difference. It has reinvented its product for today’s consumers with a single-minded mission to make its brands great again. It has grown quicker than its peers and has built a business turning over of £400,000 a year. Since 1837, it brewed in London and still has etched into the architecture of pubs around the country. Though the brand disappeared in the 1980s, now it's back and set to become a great brand once again. It has established key distribution partnerships with great regional and national pub companies including Star Pubs and Bars, Admiral Taverns, Stonegate Pubs, Antic Pubs, and Enterprise Inns. This year it will look to continue to build distribution with existing customers and believes there is significant headroom in the market for it. Additionally, it will aim to launch its modern cask range of beers, which take inspiration from Watneys' past, all delivered with a modern twist.
days to go: Expired investment: £400,287
Book Your Lifestyle (BYL) are a marketplace for the hair and beauty services market. BYL brings together the supplier and the consumer. The supplier can market their business, fill their unsold slots and improve the efficiency of their booking systems. BYL make it much easier for the consumer to book their hair appointment on the go, on their mobile and also allows them to make payments.
days to go: Expired investment: £655,000
Elemental Digest is a clean-tech Agri-Food technology manufacturing business that transforms the industrial waste problem into high value-added sustainable products with impressive economic, nutritional, and environmental benefits. The company recovers valuable food extracts and creates organic 'clean' phosphate-rich fertiliser for soil and crop enhancement. These products are tested and validated by Rothamsted Research. Elemental Digest is partnered with a well-known leading international meat producer. It has qualified its final products and is ready to produce to scale. The raised funds will be used in building the fertiliser plant, developing the team, expanding markets, and research & development to qualify crop-related precision applications.
days to go: Expired investment: £1,525,240
buyfair intends to be a premium variant of ebay for businesses. It is powered by features like multi-lot algorithm that enables huge volumes to be sold in smaller quantities and a brand safe atmosphere preserving premium brands. The company has over 500 live auctions every day, and 150 brands have already signed up across 18 countries. buyfair has also been featured in Forbes, Cosmetic Business, The Independent. buyfair is planning to use the funds for buyer acquisition, tech development and marketing.

Pitch Rated

77%

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days to go: Expired investment: £316,160
Dock of the Bay clothing is clothing that is purposely designed to make outdoor living stylish. Dock of the Bays clothing is durable, comfortable, looks great and it lasts. The proceeds raised will be used to: appoint a leading digital agency, optimise our e-commerce website and integrate communications.
days to go: Expired investment: £3,230
Jimbag offer style, versatility and sport functionality. They have sold over 10,000 Jimbags in the UK and abroad with stockists such as Selfridges, and are currently in discussions with ASOS and House of Fraser. The company is raising to grow the team and invest in the marketing of the brand.
days to go: Expired investment: £75,380
The Funky Iron Company is shaking up the electric steam iron market by making a brand based on style, innovation, and functionality. The funky irons performed truly unequivocally on various tests and met the guidelines of ‘The Good Housekeeping Institute’. Presently, the funky iron is a "Decent Housekeeping Institute 2019” approved item and is  selling successfully on Amazon with 6.75% conversion rate.
days to go: Expired investment: £250,862
Joosr enables rapid development for individuals and organisations through 20-minute bitesize reads of the best performance-boosting books. With a curated library spanning leadership, entrepreneurship, health, parenting and much, much more.
days to go: Expired investment: £85,113
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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