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Equity Crowdfunding Pitches

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Lucy Choi has created an affordable luxury footwear brand that comes with a unique heritage, having learnt her craft from her uncle, the great shoe designer, Jimmy Choo. Lucy Choi London has been featured consistently at London Fashion Week and in the elite fashion press. The brand has been featured in platforms such as The Times, Vanity Fair, Vogue, Grazia, and The Telegraph. It has been worn by A-list celebrities including Hailey Beiber and Sharon Stone. From 2018 to 2019, there has been a 40% increase in the number of shoes sold. Lucy Choi London has also been sold to various UK stockists and wholesaled internationally. Around 5,800 subscribers have subscribed to its website since 2016 (41% CAGR). With the proceeds, the company will refocus on wholesale globally, design a new website, hire new employees, and increase marketing spends.

Pitch Rated

76%

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days to go: Expired investment: £182,770
LuxDeco aims to connect luxury shoppers around the globe to the world's finest interior brands through personal shopping technology, white-label e-commerce service and a curated online marketplace. It believes that its proprietary algorithms, data science, and expert curators who aggregate and standardise product data from hundreds of partners, set it apart from traditional e-commerce and present the most relevant selection to the users. LuxDeco offers a curated selection of products from 350+ premium brands with minimum inventory risk while providing a personalised shopping experience. Moreover, leading interior brands like Ralph Lauren and Aerin have also joined the platform. Till date, with £920 average order, it has seen £13m+ gross sales. In Y/E March 2019, it achieved £546k gross profit after fulfilment (-£1.59m P+L).
days to go: Expired investment: £1,518,730
Eat Sleep Love is a baby boutique, providing an appointment-based service for new parents to get all the information and products needed to prepare for the arrival of their baby. The expert team will help expecting parents create and purchase from a list of chosen baby items and have them all delivered on a day convenient to you. 
days to go: Expired investment: £81,390
Aardvark is a company that manufactures dry kibbles for dogs and cats using insects as the source of protein. It has partnered with VC backed insect farm NextProtein. The company claims that its products meet the nutritional needs of pets while creating a smaller environmental footprint than pet food that uses animal meat. It also asserts that insect protein is endorsed by the British Veterinary Association. The company has developed its kibbles to be grain-free, consist of seaweed and other natural ingredients with no fillers. The UK pet food market is poised to grow to £2.9 billion in 2020, and the company aims to be a sustainable manufacturer in this segment.  The company requires investment to assist in manufacturing its first batch of pet food, help market its products to pet owners across the UK, and expand into Europe by 2021 and the U.S by 2024.
days to go: Expired investment: £300,290
Mous, an award-winning brand, has sold over 4 million accessories to 1.8 million customers, generating £24 million in annual sales as of March 2023. They aspire to become a household name in the £180 billion ($228 billion) global tech accessory market. With an in-house team of product experts, they create high-performance tech accessories and use impactful content, including extreme product demos, to promote their brand and products, resulting in millions of online views and followers. This fundraising round will help expand their product lines, particularly in backpacks and phone cases, including super-thin, recycled, and artist collaboration designs. They've also secured investment from BrewDog's founder and CEO through Crowdcube's 'The Next Unicorn' initiative.
days to go: Expired investment: £1,614,153
Propelair is a company that has developed the world’s lowest water-flush toilet system. The toilet uses air to propel 1.5 litres of water per flush, saving water when compared to 6-9 litres per flush for conventional toilets. The company has installed nearly 4,000 units in the UK and South Africa. They were awarded the prestigious Horizon2020 grant in 2017 to develop new innovations. It has also been featured in publications such as The Daily Telegraph, London Evening Standard, and The Times. The company will use the investment as working capital and stock acquisition funds to enable growth, in the UK and South Africa and launch into other water-stressed markets like the Middle East, Australia, Hong Kong, and Singapore, and introduce its 'Smart Connected Toilet' to the market. 

Pitch Rated

81%

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days to go: Expired investment: £1,236,245
Symmetrical Power has developed an innovative solution that addresses the issue of energy wastage. After identifying the inefficiency of the 3 Phase Electrical Distribution Boards, Symmetrical Power is creating the ‘Intelligent Distribution Board’ (ID Board). It aims to prevent the challenge of peak demand whilst saving on energy bills. The working model of the product also received positive feedback from electrical specialists. Additionally, Symmetrical Power was also a Shell Springboard regional finalist (2018) for its new low-carbon ideas. With the proceeds, the company will complete design & begin distribution in Europe and to position itself as the go-to Distribution Board provider.

Pitch Rated

81%

Gold

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days to go: Expired investment: £233,600
Jewelstreet is on a mission to connect jewellery designers to buyers from all over world. They have 570 designers and brands with over 20,000 unique pieces of jewellery. The funding will be used for marketing to further the profile of Jewelstreet and increase their customer base.
days to go: Expired investment: £251,770
Love Ocean (LO) is an ocean-inspired bathroom product brand. It is on a mission to make natural marine ingredient products, eliminate single-use plastic in the bathroom and drive a 'Reuse & Refill' (R&R) culture. LO aims to become a contender in the adult and children's toiletries market worth £750 million in the UK alone. LO is launching a children's product range that consists of a whale tail-shaped bottle made from 100% post-consumer recycled plastic, designed to be reused and refilled via a quarterly subscription. LO asserts that it contributes part of its profits to the Plastic Bank that endeavours to remove 1 kilogram of ocean-bound plastic in Haiti, the Philippines, and Indonesia. The company is planning to launch a baby range in 2022, an adult range in 2023, and a youth range in 2024. LO will use the investment to create educational editorial content to eliminate ocean-bound plastic, build an engaged community, and scale its business.

Pitch Rated

77%

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days to go: Expired investment: £296,156
Brain Füd manufactures functional energy drinks made with natural caffeine, electrolytes, B-vitamins, and no artificial sweeteners. Since 2018, the company has been selling its drinks in universities, corporate offices, and online platforms such as Amazon and Ocado. The company's trial listing is in selected Sainsbury's stores nationwide. Brain Füd is in conversation with Amazon, Morrisons, and many more. With the proceeds, the company will directly appeal to its target audience and bag more distribution.
days to go: Expired investment: £110,307
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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