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Equity Crowdfunding Pitches

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Cleaning Club delivers a wide range of laundry and cleaning products through its online platform directly to businesses and households across the UK. It owns and sells tried and tested high performance, and award-winning brands like Senses, Muvo and Moss & Rowe, all rendering significant value than the current market leaders. It has sold more than 40,000 units of its product in the first month. Moreover, it has 70K+ fans on social media and thousands of Cleaning Club members. With its proceeds, it is going to enhance the platform and increase the flexibility of the subscription model.
days to go: Expired investment: £81,920
Husky is the UK’s only open, SaaS platform for workplace pensions. For employers, the platform deals with legal and compliance burdens of auto-enrolment while helping reduce pension costs. For individuals and company directors, the app is instrumental in bringing profitable and responsible investments with the Husky for Everyone app. And for advisers and accountants, it ensures strong client relationships amidst transparency and efficiency. Close to 1.4 million employers & 22.6 million workers are affected by the UK’s automatic enrolment (AE) legislation. Within this market, a conservative estimate of fees charged on employees by pension providers is £2 billion a year; Husky aims to disrupt this market & is ready to scale. Its method of operation has led to it achieving important milestones. With more than 1000 firms onboarded, a 92% renewal rate, and an average annual fee of £438, Husky charges its onboarded firms (including Crowdcube) with monthly recurring fees laid out as part of a 3-year subscription model. With the funds received, the company aims to disrupt the relatively stagnant workplace pensions industry with innovative products and empower its customers.

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days to go: Expired investment: £417,338
Lifetise generates proprietary consumer data via its portal to boost the Artificial Intelligence (AI) based decision-making process within banks and insurers and increase their product sales. Lifetise asserts that its portal helps financial institutions acquire and fulfil the needs of high-value customers at a lower cost to the organisation. It is in negotiations with three retail banks and is an Accenture Fintech Lab alumni. The company was named as one of the most influential financial technology entities of 2020 by The Financial Technologist magazine and selected for the Mayor of London's 'Business Growth Programme' under the 'Most high potential startups' category in 2021. Lifetise will use 58% of the investment in product development and engineering to scale its technology platform, 31% on sales and marketing, and 11% on operations.
days to go: Expired investment: £369,407
Livia's is a brand that makes 100% plant-based, natural and indulgent treats. The company develops the recipes in-house and sells through retailers such as Tesco, Sainsbury’s & Boots, as well as, through online channels like Amazon and its website. The company has sold almost 7 million treats and has 200,000+ online followers. Their products cater to those with allergies and intolerances. They have seen sales increase by over 1,000%+ during the lockdown. Livia's will use the investment for new product development, grow its e-commerce platform, enhance its marketing and sales team, and scale its operations.

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68%

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days to go: Expired investment: £1,935,322
JOHNNY'S is an ethical, vegan, and sex-positive subscription condom brand. The company aims to deliver its products on a subscription basis, following in the footsteps of Direct-To-Consumer (DTC) health disruptors like Harry's and Dollar Shave Club. It aims to become a contender in the global condom market that is set to be worth $15 Billion by 2026 and enter the lubricant and sex toy market later in 2021. The company has also pledged to give a condom to HIV/STI/NHS clinics for each condom sold. It will use the investment for a PR launch, social media advertising, stock purchase, and attract talent to help the business hit its growth targets.
days to go: Expired investment: £182,281
Love Ocean (LO) is an ocean-inspired bathroom product brand on a mission to make natural marine ingredient products. It intends to eliminate single-use plastic in the bathroom and drive a 'Reuse & Refill' (R&R) culture. LO aims to become a contender in the adult and kids toiletries market that is worth £750 million in the UK alone. LO is launching a children's product range that consists of a whale tail-shaped bottle made from 100% post-consumer recycled plastic, designed to be reused and refilled via a quarterly subscription. LO asserts that it contributes to the Plastic Bank, by selling its products to consumers, to further the removal of 1 kilogram of ocean-bound plastic in Haiti, the Philippines and Indonesia. The company is planning to launch a baby range in 2022, an adult range in 2023, and a youth range in 2024. LO will use the investment to create educational editorial content to eliminate ocean-bound plastic by building an engaged community.
days to go: Expired investment: £193,991
Koor aims at helping singers become more musical and confident. Founded by an experienced conductor and software engineer, Koor aims to support choirs in extending the complexity and range of their repertoire. It has already released the Beta version of the app. The company has three revenue streams: advertising and sponsorship by music publishers, general advertising, and subscription payments. With the proceeds, the company will set up its first recording unit. Furthermore, it will enhance workforce, record content for the app, and purchase recording equipment and install it.
days to go: Expired investment: £123,117
Gunna Drinks is a company that manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar and no artificial colours or flavours. They have outshone established competitors like Gingerella, Fentimans & FeverTree in taste tests, and its recipes draw inspiration from around the world. Gunna is stocked in major supermarkets and convenience stores across the UK such as Co-op, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. Gunna Drinks has experienced 85% revenue growth in 2019 and was overfunded by 78% in its last crowdfunding round. The company will utilise the investment to boost consumer marketing to drive rapid revenue growth and develop new products and flavours.
days to go: Expired investment: £274,880
NGX is a nutrition company that claims to have made the world’s first genetically personalised nutrition-shake, backed by nutritionists and scientists. The company is in the process of filing a patent for its product. It asserts that recommended food guidelines are based on population averages that are generic and not suitable for achieving optimum physical, mental fitness and health. NGX claims that its customer-specific products are trustworthy as they are made based on a DNA Nutrition Test (DNT) that is unique to a person. The company is operating in the $87 billion fitness market and aims to be a major contender. NGX has sold 30,000 NGX meals since its launch in 2020, collected data on over 5,000 genetic variations, and created proprietary gene-nutrition matching algorithms. It was a finalist in the 2019 British Business Awards (Health & Wellness) and has featured in publications like Glamour, Men's/Women's Health amongst others. The company will use the investment to support customer acquisition activities, team expansion, product supply, and brand partnerships deals.
days to go: Expired investment: £294,934
Planks is a British clothing brand that creates eco-conscious outerwear for skiers. The company is an omni-channel brand that sells Direct-to-Consumer (DTC) via planksclothing.com, through its Val d’Isère store and other retailers. Planks uses 'Bluesign' approved fabrics and incorporates 'REPREVE' recycled yarns into 68% of its products having recycled 1.5 million waste plastic bottles, in the process, so far. The company had a turnover of £1.85 million between May - June 2020. Planks has a growing community of 27,000+ customers that are a part of its Grassroots Tour initiative. Planks's loyalty platform, 'The FUSS', allows the brand's best customers to complete missions, create content and become brand advocates. The company will use the investment to continue international D2C expansion by improving customer experience in target markets via website localisation and digital marketing and sustain Business-to-Business (B2B) growth via digital wholesale accounts and integrated marketplaces.

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days to go: Expired investment: £847,154
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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