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Equity Crowdfunding Pitches

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LuxDeco aims to connect luxury shoppers around the globe to the world's finest interior brands through personal shopping technology, white-label e-commerce service and a curated online marketplace. It believes that its proprietary algorithms, data science, and expert curators who aggregate and standardise product data from hundreds of partners, set it apart from traditional e-commerce and present the most relevant selection to the users. LuxDeco offers a curated selection of products from 350+ premium brands with minimum inventory risk while providing a personalised shopping experience. Moreover, leading interior brands like Ralph Lauren and Aerin have also joined the platform. Till date, with £920 average order, it has seen £13m+ gross sales. In Y/E March 2019, it achieved £546k gross profit after fulfilment (-£1.59m P+L).
days to go: Expired investment: £1,518,730
A fashion brand in the contemporary luxury accessories market ethically producing handbags to be sold directly to the consumer through e-commerce. Hill & Friends's handbags are manufactured from high quality materials in Western Europe. All leather used is ethically sourced and is a by-product of the food industry. The company sells its products via their own website, through wholesalers and at retailers such as Selfridges, Barneys, Harvey Nichols and Fenwick. Hill & Friends are raising funds to invest in three initiatives. Firstly, they are seeking change in their manufacturing process to utilise more scalable and agile methods that will reduce total expenditure and shorten lead times when reordering high-selling products. Secondly, the company intends to re-platform from Magento to Shopify due to the latter's greater impact on the market. This will result in an improved customer experience and better integrations with affiliate sites. Finally, with the rapid increase of online shopping, Hill & Friends will use the funds raised to invest further in digital marketing by increasing the number of social ads and working alongside a diverse range of online influencers.
days to go: Expired investment: £773,059
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

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days to go: Expired investment: £752,246
Glassette envisions a future where home styling is effortless for individuals and lucrative for brands by offering a unique platform to a targeted global audience. With over 200,000 engaged followers, Glassette's mission is to revolutionize the online browsing and buying experience for home products through compelling content and a seamless shopping journey. As a direct-to-consumer online marketplace featuring independent homeware brands and proprietary product lines, Glassette caters not only to individual consumers but also supplies B2B customers like Big Mamma Group and Hoxton Hotels, tapping into the thriving global home decor market projected to exceed $900 billion by 2028.
days to go: Expired investment: £651,841
Skin In Motion (SIM) is a first-of-its-kind exercise-friendly beauty range that seeks to promote the positive effects of exercise through healthy and confidence-boosting skincare and makeup products specifically designed to be worn pre, during, and post-exercise. SIM claims that its products are available Direct To Consumer (DTC) via its website and are listed on LookFantastic, Amazon and Oliver Bonas. SIM was awarded the 'Best New Business 2020' award by the Women's Business Club. The brand has reached 3 million potential customers and has an Instagram following of 3,000 to date. The company has also featured in Sunday Times Style Magazine, Hello!, RED Magazine, and Women's Health, to name a few. It will use the investment to grow its team, increase marketing and brand awareness, and accelerate new product developments.

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days to go: Expired investment: £166,111
Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.
days to go: Expired investment: £478,013
PLAYin CHOC is an innovative, premium and award-winning manufacturer of vegan organic eco-friendly toys and chocolates. Its products are allergen-free, plastic-free, 100% organic and inspire creative play. Since its launch, PLAYin CHOC has sold approximately 50,000+ units in 21 countries. Additionally, potential stockists for its products are estimated at 100,000 in the UK and 1 million globally. Now, PLAYin CHOC is planning to take its product to the market via high-end food supermarkets; independent food, confectionary and gift shops; travel retail market; direct to the consumer via subscription; and international distributors. Funds raised will be used to increase growth by securing larger and permanent premises and intensify targeted marketing at trade & consumer shows and online.
days to go: Expired investment: £278,450
Offering a more affordable fitness class solution through training small groups and providing unparalleled client care with 1-on-1 personal training sessions. Outrivals has grown rapidly since launching 3 years ago near the famous Old Street Roundabout and are raising funds to open 2 new sites, with plans to have a portfolio of 15 branches over the next 5 years. The company has a high retention rate, with a client life cycle averaging one year.
days to go: Expired investment: £88,450
PlusGuidance is an online counselling/therapy platform that gives people immediate access to counselling. It provides secure video, voice, IM and email sessions directly through the site, and booking in-person sessions too. Our Mission - Immediate access to counselling for everyone.Business Model - Software-as-a-Service for counsellors, who pay a monthly fee to use secure online sessions, practice management tools to manage their clients, and a public web profile in our directory.
days to go: Expired investment: £115,022
Raw Holo is an award-winning company, making organic raw chocolate bars with natural plant-based ingredients flavoured with coconut sugar. Its bars are wrapped in 100% recyclable, plastic-free packaging. The company has acquired national listings with Waitrose and Holland & Barrett in Feb 2019 and, sold 1 million bars till date. Its product is available in 1000+ stores in Ireland and Uk. The company will use the funds to launch into new major retailers, build the brand with creative marketing campaigns and grow the sales team.
days to go: Expired investment: £157,590
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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