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Equity Crowdfunding Pitches

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UnderPinned gives freelancers a single, dedicated platform to learn how to build a successful business, find clients, manage their work, and help them get paid on time. The company aspires to build a connection with users that ensures everyone thrives through its accelerator programme, community, and content. UnderPinned asserts that its accelerator programme allows it to achieve day one unit profitability before converting users to subscribers. It claims to have made £12,772 in revenue with £8,000 spent on marketing in its first month of programme sales in January 2021. The company argues that COVID-19 has accelerated freelancing, moving away from traditional employment. UnderPinned has a community of over 20,000 subscribers and growing. It says itvwill use the investment to scale its team, marketing and product development as it focuses on expanding in the US and EU markets.

Pitch Rated

51%

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days to go: Expired investment: £629,086
Joto turns pixels into pen and ink using a robotic drawing board. This award-winning technology has been use by major brands such as Twitter, Google and IBM. Joto has been featured in over 200 publications, reach 900m globally, since their successful Kickstarter.
days to go: Expired investment: £197,220
Silverfriend is a start-up offering older people protection from scams and fraud. 53% of over 65’s have been victims of a scam and it’s getting worse every year, with fraudsters preying on the lonely and isolated. The team aim to take away that isolation and vulnerability.
days to go: Expired investment: £177,320
Rockabox is a global leader in programmatic technology for rich media marketing and is at the forefront of a revolution that is occurring in the $118 billion online advertising industry.
days to go: Expired investment: £4,274,422
TIME-TO-FIND is a reverse marketplace for luxury Swiss watches that helps customers locate the watch they want from the company's network of brand authorised stockists. The company's complimentary service allows customers to communicate with and compare authorised retailers without any commitment with a simple sign-up process. When the customer is ready to transact, they can choose TIME-TO-FIND's bespoke concierge service to hand-deliver their desired watch to their doorstep. Customers can also opt for the secure courier service from their chosen authorised stockist to their nominated delivery address. TIME-TO-FIND garnered £80,000 worth of sales at retail value in its pilot period from August to December 2019 with zero returns. TIME-TO-FIND will use the investment to create marketing and PR campaigns to boost sales, increase site visits to 500,000 within 2021-2022, improve its website's user experience, and hire key personnel.

Pitch Rated

81%

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days to go: Expired investment: £281,731
Society states that it allows every student community in the world to create their app instantly for free within minutes. It argues that although 90% of Generation Z uses apps, developing a customised app is expensive, time-consuming, and requires an advanced skill set. Society app aims to address this situation with its platform. It has over 10,000 active members and over 700 clubs signed up on its portal. Society claims that it is the fastest growing app for student clubs in the UK and is growing exponentially. Society has raised £100,000 in its previous pre-seed round of investment. It has 100% of dental societies, 33% of African Caribbean societies and 90% of barts student union clubs signed up with an 80-90% student participation rate. Society asserts that its app is free for students with a University email address. By 2023, Society intends to receive Venture Capital and Series A funding and scale the brand to the US and global markets.
days to go: Expired investment: £450,000
Groubook is a social bookings platform that allows a group of users to pre-book nights out on its platform, letting themselves avail of discounts and earn rewards. The company claims that its focus groups are millennials who go out twice a week and spend £6589 a year, and students who avail of discounts, coupons and rewards on expenses. The company stresses that it offers its partners a non-contract service with no upfront fees. The company further points out that it sold 178 tickets for a local Nottingham bar event during the COVID pandemic, earning its partners £890 in pre-booking revenue. Groubook has featured in press entities such as Real Business, BBC, Venue Insight, and Sage amongst others. It has also partnered with 330+ venues nationally, including Olivias, Las Iguanas, Bella Italia, Revolution, and Bedlam paintball, to name a few. The company states it will use 65% of the investment towards hiring personnel, 22.9% towards promoting marketing campaigns, 7% towards overseeing location expenses, and 5.1% towards managing administrative expenses.

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days to go: Expired investment: £81,660
Cloud Mall is a shopping platform for the smartphone. The user simply uses the Cloud Mall mobile app to find a product they wish to purchase they then click through to the company selling the product and can then check out directly with them.
days to go: Expired investment: £340
Bikecation was formed in 2011 and specialise in package and bespoke cycling holidays in the UK and Europe.  They aim to provide holidays that capture the freedom and fun of cycling with a holiday that give you a thirst of adventure and an appetite for great food.  
days to go: Expired investment: £70,000
Horizon Guides publish digital travel guides for activities worldwide. The guides are free to download and generate leads for partner travel companies at 80% less than usual costs. Travel businesses currently can spend upward of $200 per lead on Google Adwords and Horizon Guides aims to disrupt digital advertising for the travel industry.  
days to go: Expired investment: £48,620
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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