East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go:
Expired
investment:
£921,686
Almond provides businesses and consumers with a method to understand their carbon footprint and use the company's proprietary offset tools to become carbon neutral. Consumers can earn Almond Tokens when purchasing products from Almond's partnering sustainable brands. The Almond Tokens can be spent on their website The Almond certification label on products enables them to demonstrate their commitment to protecting the environment, consumer health and building a better society for all. The core idea is to build a market that's geared towards sourcing and selling sustainable products. The green economy market is worth $4 trillion. The offset market was $300 million in 2018, having grown over 140-fold in 10 years. Almond seeks to be a market leader in this domain. It has also partnered with reputed institutions such as the World Wildlife Fund, and the Stockholm Environment Institute (carbon analytics). With the investment, the company aims to further the popularity of its existing Almond App and have more people join its ecosystem.
days to go:
Expired
investment:
£522,540
ORSTO has well publicised 5 years of R&D and is recognised as leading experts in the field of wearable technology, specifically ‘wrist worn’ devices. ORSTO Smart Watches can work independently of a smartphone and can freely sync or communicate with any brand. The first product is planned for March 2015 production. In January our first 10 Days for giving hands-on experience to retailer management resulted in LOI/Orders for 16,500 units (Retail value £2.54 Million).
days to go:
Expired
investment:
£14,752
Ace+Freak is a Ready To Drink (RTD) cocktail for Millennials and future generation Z consumers. Its mission is to disrupt the £630 million UK RTD market, offering an impeccable tasting product. The company asserts that it uses only natural and vegan-friendly ingredients in its products. It points out that it has put 125,000 cans in hands to date and has 8,500 followers on Instagram. The company has more than 125 strategic business to business customers and a nationwide UK distribution. Ace+Freak was voted 'Best cocktail RTD' at the International Canned Challenge competition. The company has seeded the brand within culturally relevant events to its millennial customers including Adidas, Beats by Dre, Max Factor and Saatchi Gallery. It will use 35% of the investment for operational excellence, 45% for marketing, and 25% to hire personnel.
days to go:
Expired
investment:
£176,410
L.A Brewery (LAB) produces non-alcoholic kombucha made from health-boosting teas, fruits, and botanicals. LAB argues that 25% of drinkers consider themselves semi-regular consumers of low and no alcohol in the UK and aims to cater to the demands of this category. LAB asserts that it has already produced and sold one million drinks and achieved listings with entities like Amazon, Selfridges, Leon, Farmdrop, Wholefoods, Planet Organic, Ocado (March 2021), and 300+ independent stockists across the UK. It has also featured in Vogue, GQ, Tatler, Hello!, Elle, and Glamour, to name a few. LAB points out that its feature on ITV's 'Love Your Weekend' with Alan Titchmarsh resulted in £1,000+ worth of online sales in 10 minutes. It will use the investment to expand its microbrewery, increase production 4 times to meet future demand, and increase brand awareness.
days to go:
Expired
investment:
£1,349,997
The Funky Iron Company is shaking up the electric steam iron market by making a brand based on style, innovation, and functionality. The funky irons performed truly unequivocally on various tests and met the guidelines of ‘The Good Housekeeping Institute’. Presently, the funky iron is a "Decent Housekeeping Institute 2019” approved item and is selling successfully on Amazon with 6.75% conversion rate.
days to go:
Expired
investment:
£250,862
Glassette envisions a future where home styling is effortless for individuals and lucrative for brands by offering a unique platform to a targeted global audience. With over 200,000 engaged followers, Glassette's mission is to revolutionize the online browsing and buying experience for home products through compelling content and a seamless shopping journey. As a direct-to-consumer online marketplace featuring independent homeware brands and proprietary product lines, Glassette caters not only to individual consumers but also supplies B2B customers like Big Mamma Group and Hoxton Hotels, tapping into the thriving global home decor market projected to exceed $900 billion by 2028.
days to go:
Expired
investment:
£651,841
ClearWaste is a price comparison website for waste removal and a provider of enforcement services to councils across the UK. The company argues that the cost to local authorities and taxpayers for cleaning up fly-tipping in England in 2016/17 was £57.7 million and is now thought to exceed £100 million. ClearWaste is on a mission to combat it through its app and web platform utilising reporting and prevention methodologies. The company links consumers with govt-registered waste removers backed by a £1k no-fly-tipping guarantee. ClearWaste argues that the UK waste industry is worth over £6.8 billion and supports more than 103,000 jobs. It aims to be a contender in this segment. ClearWaste has featured in press entities such as BBC, ITV, Channel 5, Sky, Times, and The Guardian. It was also a finalist at the National Recycling Awards 2020. ClearWaste will use the investment to develop its sales and marketing functions and further raise brand awareness.
days to go:
Expired
investment:
£199,599
The Cheeky Panda have created a range of 100% high quality, ultra sustainable, low carbon, bamboo tissue products at affordable prices. With an ever growing population it was estimated that in 2008 humanity's consumption exceeded the Earths regenerative capacity and as bamboo products are the worlds fastest growing plant Cheeky Panda feel it is not being utilised to its full potential.
days to go:
Expired
investment:
£521,314
The Sports Edit (TSE) is one of the UK’s fastest-growing eCommerce retailers that sells activewear brands and products, as well as, produces content and events, centred around inspiring movement and mindfulness. It is among Europe’s foremost curators of premium activewear, partnering with 50+ leading brands. The company aims to become a major contender in the womenswear market, forecast to grow 7.7% per annum to $216 billion, by 2024. The company has >45,000 social media followers, a leading gym retail partnership, and seen its online revenues grow over 145% in the first five months of 2020 Year-Over-Year (YoY). For its timely response to customers' queries, TSE was validated by the Feefo Gold Service Award 2020 & garnered a Net Promoter Score (NPS) of 72. The company will use the investment to widen its brand & product range, hire staff for marketing and merchandising, ensure customer acquisition & retention, and launch its deal with Nike in the third quarter of 2020.
days to go:
Expired
investment:
£930,307
