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Equity Crowdfunding Pitches

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Publisher Discovery, using AI & Machine Learning technologies, provides recommendations to Advertisers of highly relevant Publishers in the affiliate marketing sector. The company has built a uniquely curated database of over 2 million publishers and 330,000 advertisers, which are then analysed, compared, and matched to make recommendations in ranked lists, matching the best publishers with each advertiser. The affiliate publishing market is worth 16 billion dollars per year but is still largely dominated by human-based agencies and is uniquely suited for automation. Publisher Discovery aims to capitalise on this aspect and establish itself as the market leader. The company has signed up over 50 publishers and is negotiating contracts with two large distribution partners. It is currently raising £1 million investment with £675,000 committed so far, to grow sales and operations and reach over £2m Annual Recurring Revenue (ARR) in the following 12 months.

Pitch Rated

73%

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days to go: Expired investment: £800,000
Plum helps users save money, invest and not overpay bills using an AI-enabled financial butler. Plum links to your bank account and using a smart algorithm driven by AI identifies opportunities to save small amounts of money and ensures you are not overpaying your bills by suggesting cheaper alternatives.   
days to go: Expired investment: £923,255
ThinkCyber is a UK-based company that offers products that reinvent the delivery of end-user security education and awareness training. The company reduces cybersecurity risks by drawing its customers' practitioner experience and empowering them through user-centric solutions. It has won InnovateUK grants multiple times by working with academics and designers to create its RedFlags™ product that tracks user behaviour and delivers threat awareness and alerts. It has deployed its product into two clients and has a surplus worth £0.75M in the pipeline. ThinkCyber is also a member at Rapid Cybersecurity Advancement (LORCA). With the proceeds, it will be turning to 30 customers by the end of 2019 and then generate £2M Annual Recurring Revenue by mid-2020.
days to go: Expired investment: £284,352
UnderPinned gives freelancers a single, dedicated platform to learn how to build a successful business, find clients, manage their work, and help them get paid on time. The company aspires to build a connection with users that ensures everyone thrives through its accelerator programme, community, and content. UnderPinned asserts that its accelerator programme allows it to achieve day one unit profitability before converting users to subscribers. It claims to have made £12,772 in revenue with £8,000 spent on marketing in its first month of programme sales in January 2021. The company argues that COVID-19 has accelerated freelancing, moving away from traditional employment. UnderPinned has a community of over 20,000 subscribers and growing. It says itvwill use the investment to scale its team, marketing and product development as it focuses on expanding in the US and EU markets.

Pitch Rated

51%

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days to go: Expired investment: £629,086
Launched in 2016, Scoop is a printed kids magazine which publishes original work from some of the world's best-amazing writers and illustrators including Malorie Blackman, Jacqueline Wilson and Neil Gaiman. Scoop's magazines are sold in 35 retailers globally and has a readership of 6,000. Moreover, the company has also partnered with UK literacy charities including the National Literacy Trust and Love Reading. The funds raised will be used to raise subscriptions, add new formats and generate new revenue streams.
days to go: Expired investment: £161,840
ClickMechanic offers car repairs, servicing, Ministry of Transport tests (MOTt), diagnostics and pre-purchase inspections through its nationwide marketplace of vetted mechanics. The company cites research group Mintel's data stating that 50% of drivers got ripped off by car service centres. ClickMechanic wants to change this and become a leading contender in the £23 billion UK automotive servicing industry. The company takes a 20% commission on every completed booking and has secured a Net Promoter Score (NPS) of 85+ for its services. Their exit strategy is via an Initial Public Offering (IPO) or trade sale.

Pitch Rated

86%

Gold

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days to go: Expired investment: £100,000
Hill and friends is a luxury handbag retailer.  They design and supply high quality women’s bags. Emma and Georgia was the creative and brand directors that helped mulberry gain their success from increasing their revenues from £51m in 2008 to 169m in 2012.
days to go: Expired investment: £318,231
Cadello is a newly produced category-defining unique spirit produced by Distilleria Pisoni, a 150-year-old distillery in Italy. It is growing its distributors over the UK as well as Italy. The company has also partnered with Honest Grapes and other independent marketers and sales teams. Cadello has hired Italian and UK Brand Ambassadors and engaged Pegasus Spirits as UK importer and brand manager. The company will support its continued fast-paced growth by investing into its marketing and sales through tradeshows & tasting events, Brand Ambassadors, PR (editorial and events), social media & advertising, and bartending competitions.
days to go: Expired investment: £275,490
Aloha is a barrier-free WiFi hotspot and data-sharing platform. The company estimates that 3.5 billion smartphone users worldwide pay to access the web with many unable to access the internet daily due to technical or financial constraints. Conversely, 67% of smartphone users do not consume all of their mobile phone data available to them each month. Aloha aims to change this scenario. It enables users to get paid for sharing unused data and be rewarded with 'Aloha Tokens' that can be exchanged for cash, bitcoins and exclusive offers from Aloha's partner companies. Business users and advertisers can use the advertising tools in the Aloha application and broadcast offers and promotions directly to a targeted audience within the Aloha community. The company will use 20% of the investment to list the Aloha Token with one or more key Crypto exchange platforms, 15% to expand the application development team, 17% to complete development of the Aloha Marketplace, 20% for marketing and PR, 16% for running monthly costs, 3% for Aloha app upgradation, and 10% as contingency funds.

Pitch Rated

76%

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days to go: Expired investment: £307,707
We focus on large premises located in major city centres and have opened venues in Leeds, Liverpool, Manchester, Cardiff, Birmingham, and Nottingham. They house multiple concept bars in one site - the Bierkeller authentic Bavarian bar, sports bar Shooters, and Around the World, which specialises in world food and beers.
days to go: Expired investment: £567,780
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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