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Equity Crowdfunding Pitches

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A grocery retailer and kitchen combination, for customers to purchase essential food whilst drinking a coffee. Melrose and Morgan currently operate in two locations; Hampstead and Primrose Hill. They are now seeking funds to expand their business further in London, with the aim of opening two stores in 2019 and totalling 10 stores by 2022. The company has been trading for almost 15 years and has their products listed in other retailers, including Selfridges, Ocado and independent shops. Melrose and Morgan own more than 50 SKUs and source their produce from small businesses in the UK. The company has recently restructured, which has resulted in refurbishing their two existing stores, upgrading their website and investing toward research and development of new products and fine food.
days to go: Expired investment: £115,600
Halo Coffee (HC) makes 100% home compostable biodegradable coffee capsules. It has sold its products to more than 9,000 customers across 70 countries. The company has generated 45% of sales revenues by subscription customers having a more 40% retention rate. HC was the winner of Sky: Beyond Plastic category at the tve 2019 Global Sustainability Awards. It has also signed a partnership with The Perfect World Foundation, and onboarded noted environmentalist, Sir David Attenborough. HC is the official sponsor of the British Olympic Sailing team. The company is planning to launch Halo Coffee Germany (GmbH) in 2021. The company will use the investment to build brand awareness, further develop sales, drive customer acquisition, expand product portfolio, strengthen the team and build Capsule Generation II.

Pitch Rated

87%

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days to go: Expired investment: £349,160
Wilton London (WL) is a B Corp that creates eco-friendly home care products packed with essential oils and sells Direct To Consumer (D2C) via a subscription service. The company argues that traditional home care products are loaded with nasty chemicals that are harmful to the environment. WL aspires to change this with its products. The brand has signed partnerships with stockists like Ocado, Holland & Barrett, Robert Dyas, Lakeland and Farmdrop, established an eCommerce business with 10,000+ D2C sales to date, and has 11 products in the detergent and cleaning categories. They have featured in publications like Ideal Home, Metro, Stylist, and Daily Mail. WL states they aim to become a contender in the UK Household cleaning market valued at £3.7 billion. The company states it will use 40% of the investment to fulfil large stock orders and boost new product development, 30% towards furthering business development and recruitment. and 30% towards acquisition and retention marketing to expand its subscription model.
days to go: Expired investment: £540,172
West Berkshire Brewery is a beer manufacturer on a mission to deliver best-in-class beers, from heritage styles to modern craft beers, to its customers. Its products are on the shelves of UK supermarkets including Waitrose, Tesco and the Co-Op. The company can scale up to 26 million pints per annum thanks to its modern brewery units that are equipped with bottling and canning lines technologies along with the option of cold storage. Its brewery consists of a 200-capacity 'Taproom & Kitchen', a destination venue that generates a revenue of £1.4 million per annum. It will utilise the investment to support the installation and commissioning of its 'Fridge Pack Machine', support marketing initiatives with its pub partners across the South of England, and provide capital to enable any pub acquisition opportunities as they arise over the coming year.

Pitch Rated

51%

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days to go: Expired investment: £1,390,948
A mobile fashion app designed to be easy-to-use and provide a superior shopping experience. Shopupp tailors its fashion range to each customer, delivering a unique and personalised clothing selection resulting in less frustration for consumers to find the right item. Shopupp has garnered £140k from professional investors in the fashion and retail industry and has had a highly successful beta phase of its platform with more than 23,000 installs.
days to go: Expired investment: £217,950
Nix & Kix creates and sells a range of drinks low in calories, completely natural and without any added sugar. It asserts that its products are stocked across 3,000+ shops, restaurants, bars and offices. It also claims that its products are housed across 7,500 distribution points such as Tesco, Waitrose, Sainsbury's, Nando's, BP, Morrisons, and Holland & Barrett, to name a few. Nix & Kix has sold over 5 million of its cans to date. It has also secured a listing with Matthew Clark, the biggest distributor of restaurants, pubs and bars in the UK. The company has applied for a B-Corp accreditation. Nix & Kix has also won numerous awards and has been called 'Addictively tasty' by the press (Time Out 2019). It will use the investment to expand into the convenience channel, grow its e-commerce platform, boost brand awareness, and scale operations.
days to go: Expired investment: £830,760
Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.

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72%

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days to go: Expired investment: £346,340
Based in Henley-on-Thames, Marloe Watch Company is a designer and producer of wristwatches. The company has sold over 4,700 watches globally. MWC has witnessed profit in each year of trading (£340k revenue, £45k net profit in FY March 2018/19). It has also received over 100 pieces of positive press coverage. The company was also featured in one of BBC's articles. The company is planning to use the funds for scaling the business model and for becoming the first-ever customer-owned watch company.
days to go: Expired investment: £594,510
Petalon is a business that delivers flowers across London and Britain on bicycles. Incorporated in 2016, Petalon was the culmination of two simple ideas delivering flowers to clients and ensuring carbon-neutrality. Petalon's aims to simplify flower delivery by cutting out waste and not compromising on aesthetics or affordability. For every 100 deliveries, Petalon donates 5% of operating profits to bee conservation charities and plants a tree in Britain. They have been praised by renowned publications such as Vogue, Vanity Fair and Stylist. Since incorporation, the company has secured a turnover of £700,000. With the investment, Petalon seeks to develop more brand awareness outside of London, build a dedicated following on social media channels and fund a nationwide marketing campaign to bring beautiful, sustainable floristry to clients across demographics.

Pitch Rated

68%

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days to go: Expired investment: £93,850
GIBIE combines ancient Indian dying methods with modern weaving technologies to produce sustainable and luxurious homewares. The company argues that the textile industry uses an astonishing 9 trillion gallons of water annually, as well as, releases harmful gases and chemicals in the air and water. GIBIE aims to change this scenario by bringing forth sustainable linen that has superior qualities to chemically enhanced and dyed linen. It has come out with an industrial-scale production proposal of its linen. The company is a PETA-approved vegan brand and a member of the Color Ashram Foundation that promotes the usage of herbal dyes around the world. GIBIE will use the investment to launch its essential sales programs, boost marketing initiatives and scale production.

Pitch Rated

57%

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days to go: Expired investment: £158,571
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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