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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Aguulp innovates and curates liquid formulas using liposomal technology. The company asserts that vitamins in pill form have an absorption rate as low as 5% which is further eaten by stomach acid upon consumption before a person gets a chance to absorb it. Agullp aims to resolve this. Its product, NutriProtect, shields nutrients from corrosive stomach acid and helps 98% of nutrients reach the small intestine for absorption. The company estimates that over 3 million people in the UK and more than 10 per cent of the world’s population is malnourished for a variety of reasons, including environmental pollution, unhealthy diets and stressful lifestyles that block nutrient absorption and compound deficiencies. Aguulp aims to change this with its product line that includes Aguulp for Gut, Aguulp for Brain, and Aguulp for Immunity. The company will use 55.6% of the investment for marketing purposes, 44.2% for paying their staff, and 0.2% as other expenses.

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days to go: Expired investment: £317,993
Sauce Shop is a craft condiment brand which offers customers a variety of fresh-tasting, innovative and punchy flavoured sauces. The company's products have received 2000 5-star reviews on their online shop, and total revenue is over £340k (EBITDA -£13.5k - July 2019). The revenue growth of the company is over 100% YOY. The brand is now stocked in Sainsbury's, Harvey Nichols, Whole Foods Market and many independent food retailers across the UK. Its Tomato Ketchup won a 2-star Great Taste Award. The company will use the funds to expand operational capacity, grow its team and to facilitate a move in premises to ensure that they can continue to meet demand.
days to go: Expired investment: £254,270
Troubadour is a London-based menswear brand specialising in designing minimalist bags & accessories by combining performance design with a clean & modern aesthetic feel. The company has delivered its products to 60+ wholesalers. It is backed by Pembroke VCT, a luxury-focused venture capital firm based in London. Troubadour is planning to work with non-traditional retailers including Ritz Carlton, Four Seasons, and Equinox. It has also collaborated with many world-renowned brands such as British tailors 'Thom Sweeney' and British essentials brand 'Sunspel' that is famous for clothing James Bond. The company has also been a case study for classes at the Harvard Business School. With the investment, the company will support sales growth to its customers and retail partners and also fund working capital requirements from its forecast growth plan.

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75%

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days to go: Expired investment: £621,240
The Funky Appliance Company is the manufacturer of electronic appliances like irons, toasters and kettles. They give popular small domestic appliances a funky twist by designing them in a new stylish and smarter way. The company is working on a new product which will launch in the UK in 2020, and will be sold on its website and dedicated Amazon and eBay stores. They have also finalised arrangements with at least two large UK retailers which will see the new product range go into over 100 stores and online. Funky Iron has got the Good Housekeeping Institute Approval in 2019. The company will use the funds for the tooling and moulds of new products including their certification. The balance of capital will be used as working capital.

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72%

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days to go: Expired investment: £171,359
Launched in 2016, London-based Rejuvenation Water is the world’s first Amino Acid enriched spring water manufacturer. The brand provides functionality without compromising on taste and macro health. Founder Kris Ingham came up with 'Rejuvenation Water' as a 'health' drink that offers benefits without artificial sweeteners or excess sugar. Since inception, Rejuvenation Water has supplied both Grocery and Food Service channels. The second range of drinks, the hydration+ canned range, was launched in Spring 2019, and within 6 months became a  best seller in Tesco, Sainsbury's, Costco and Ocado. The brand has been featured several times on BBC News, The Sun and Daily Mail. With the investment, the brand will divert resources to launch new products and hire more staff and enhance lthe brand identity.

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67%

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days to go: Expired investment: £98,940
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go: Expired investment: £402,059
3RD ROCK is a sustainable activewear brand that aims to make the best and most ethical climbing clothing in the world. It claims that it has developed a worldwide reputation for making extremely comfortable, better fitting, Made-To-Move garments that perform on the rocks, meet high ethical standards, and transition seamlessly into a user's everyday life. The company has witnessed a 215% growth in the last twelve months despite COVID-19, sold over 65,000 units, and garnered £1.3 million in revenue to date. The company has also acquired knowledge from the Goldman-Sachs accelerator programme. It has recycled over 12,000 plastic bottles into its garments and over 1 tonne of sea waste in its leggings and bra-tops The company will use the investment for range expansion with new innovative product lines, build up its Direct-To-Consumer (DTC) model further, and hire key personnel.
days to go: Expired investment: £393,439
Fitbakes is a low sugar and high protein baked snacks brand. The company claims that its products have 90% less sugar, 80% less fat, 60% fewer calories and 200% more protein than leading cakes and chocolate brands with no artificial sweeteners, flavourings or colourings. Fitbakes claims that its products are compliant with the UK government's 'Non-HFSS' policy. The company has sold over 1 million cakes via the 'Direct 2 Consumer' channel, experienced 25% repeat purchase in-store, onboarded retailers such as Coop and Selfridges, and planned a launch in 1,000 Tesco Express stores in Q3 2021. The company is also working with over 1,000 micro-influencers and over 50,000 Instagram followers. It was also a winner at the 'Best of Health Awards' and a finalist at the 'MidCounties Good Food Awards'. The company has received press coverage in BBC1 News, The Times, Forbes, The Telegraph, Daily Mail and The Grocer. It states it will use the investment to support its digital growth and retail launch with major retailers.
days to go: Expired investment: £523,184
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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