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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
A mobile fashion app designed to be easy-to-use and provide a superior shopping experience. Shopupp tailors its fashion range to each customer, delivering a unique and personalised clothing selection resulting in less frustration for consumers to find the right item. Shopupp has garnered £140k from professional investors in the fashion and retail industry and has had a highly successful beta phase of its platform with more than 23,000 installs.
days to go: Expired investment: £217,950
Nix & Kix creates and sells a range of drinks low in calories, completely natural and without any added sugar. It asserts that its products are stocked across 3,000+ shops, restaurants, bars and offices. It also claims that its products are housed across 7,500 distribution points such as Tesco, Waitrose, Sainsbury's, Nando's, BP, Morrisons, and Holland & Barrett, to name a few. Nix & Kix has sold over 5 million of its cans to date. It has also secured a listing with Matthew Clark, the biggest distributor of restaurants, pubs and bars in the UK. The company has applied for a B-Corp accreditation. Nix & Kix has also won numerous awards and has been called 'Addictively tasty' by the press (Time Out 2019). It will use the investment to expand into the convenience channel, grow its e-commerce platform, boost brand awareness, and scale operations.
days to go: Expired investment: £830,760
Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.

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days to go: Expired investment: £346,340
Based in London, Several is a menswear brand with firm roots in British sub-culture. Several's clothing focuses on quality, craftsmanship, and luxury. The funds raised will be used to open a store in London and to grow sales.
days to go: Expired investment: £7,350
The Juggling King (TJK) is one of the UK's first Seed-to-Bottle rum production companies from Guernsey. TJK argues that its product is the first rum ever to be distilled with cultivated sugarcane grown under glass in Guernsey and to be produced on the island. The company has appointed English former footballer Michael Owens as its global brand ambassador and featured on James Martin's Saturday Morning show. TJK has also onboarded 18 trade customers including hotels, restaurants and bars since its launch in August 2020. It will use the investment for working capital, customs & excise duty expenses, input costs, and other verticals.
days to go: Expired investment: £402,059
The British Snack Co makes quirky and original British snacks. The company's award-winning flavours and unique ranges of craft popcorn, crisps, and pork snacks have sold over 8 million bags to date. It aims to be a contender in the £3.2 billion UK snacks market. The company's products are stocked across major retailers like Waitrose, Ocado's, Morrisons, Borough Box, and Amazon, to name a few. Its craft pork scratching product, Awfully Posh, was the first pork snack ever to win a Great Taste Award. The company has been working with buyers in the hospitality industry to create joint marketing plans for after lockdown to rapidly grow its Out Of Home (OOH) sales. It will use 50% of the investment to grow its staff, 37.5% towards trade marketing, and 12.5% for New Product Development (NPD).
days to go: Expired investment: £382,495
Based in Henley-on-Thames, Marloe Watch Company is a designer and producer of wristwatches. The company has sold over 4,700 watches globally. MWC has witnessed profit in each year of trading (£340k revenue, £45k net profit in FY March 2018/19). It has also received over 100 pieces of positive press coverage. The company was also featured in one of BBC's articles. The company is planning to use the funds for scaling the business model and for becoming the first-ever customer-owned watch company.
days to go: Expired investment: £594,510
Petalon is a business that delivers flowers across London and Britain on bicycles. Incorporated in 2016, Petalon was the culmination of two simple ideas delivering flowers to clients and ensuring carbon-neutrality. Petalon's aims to simplify flower delivery by cutting out waste and not compromising on aesthetics or affordability. For every 100 deliveries, Petalon donates 5% of operating profits to bee conservation charities and plants a tree in Britain. They have been praised by renowned publications such as Vogue, Vanity Fair and Stylist. Since incorporation, the company has secured a turnover of £700,000. With the investment, Petalon seeks to develop more brand awareness outside of London, build a dedicated following on social media channels and fund a nationwide marketing campaign to bring beautiful, sustainable floristry to clients across demographics.

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68%

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days to go: Expired investment: £93,850
GIBIE combines ancient Indian dying methods with modern weaving technologies to produce sustainable and luxurious homewares. The company argues that the textile industry uses an astonishing 9 trillion gallons of water annually, as well as, releases harmful gases and chemicals in the air and water. GIBIE aims to change this scenario by bringing forth sustainable linen that has superior qualities to chemically enhanced and dyed linen. It has come out with an industrial-scale production proposal of its linen. The company is a PETA-approved vegan brand and a member of the Color Ashram Foundation that promotes the usage of herbal dyes around the world. GIBIE will use the investment to launch its essential sales programs, boost marketing initiatives and scale production.

Pitch Rated

57%

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days to go: Expired investment: £158,571
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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