Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
Something & Nothing (S&N) is a premium non-alcoholic and alcoholic seltzer brand sold in the UK and Europe. The company's Yuzu, Cucumber and Hibiscus, and Rose seltzers are made with a combination of natural extracts, juices and botanicals. S&N has sold over 250,000 cans via retail outlets and its online webstore. In the UK, the company's products are available in premium outlets such as Whole Foods, Ace Hotel, Holland & Barrett, Selfridges, Harvey Nichols and Hawksmoor. It has partnered with leading US 'Better-for-you drinks' distributor, Iris Nova. S&N's Direct To Consumer (DTC) business has grown by 200% during COVID and, it aims to sell over 400,000 cans by the end of 2020. The company will use 50% of the investment to meet stock requirements needed for customers in the US, UK and Europe, 25% to invest in its DTC business, and 25% to launch its range of premium alcoholic seltzers.
days to go:
Expired
investment:
£305,200
Doisy & Dam (D&D) is a confectionery challenger brand that produces a range of dark chocolate products. It claims that its products are sold across the UK and stocked by Amazon, Sainsbury's, Holland & Barrett, Ocado, Boots, and other global markets. D&D's products are created using ethically sourced cocoa, natural ingredients and contain no traces of palm oil. The company aspires to become a contender in the UK confectionery market that was worth £3.9 billion in April 2021. It further points out that people are aware of the health and the sustainability credentials of the products they buy. It intends to target this sentiment and become an established brand. The company states it has grown its sales to over £1 million and aspires to become the best dark chocolate confectioner in the UK. D&D state they will use the investment for marketing, expanding its product range, and growing its export business.
days to go:
Expired
investment:
£515,735
JOHNNY'S is an ethical, vegan, and sex-positive subscription condom brand. The company aims to deliver its products on a subscription basis, following in the footsteps of Direct-To-Consumer (DTC) health disruptors like Harry's and Dollar Shave Club. It aims to become a contender in the global condom market that is set to be worth $15 Billion by 2026 and enter the lubricant and sex toy market later in 2021. The company has also pledged to give a condom to HIV/STI/NHS clinics for each condom sold. It will use the investment for a PR launch, social media advertising, stock purchase, and attract talent to help the business hit its growth targets.
days to go:
Expired
investment:
£182,281
Hansine is a luxury resort wear brand designed with strong ethical values and produced in London to the booming global market sector. The product's initial launch has proved its global demand with retailers like Liberty and Neiman Marcus. Hansine aims at becoming a definitive luxury destination wear brand. This brand has been worn by the topmost global influencers, and it has been featured by high-profile media platforms such as FT, Elle, Grazia, and The Telegraph. With the proceeds, the company will invest in production, facilitate the third phase of the business plan, staffing and marketing.
days to go:
Expired
investment:
£56,820
Andersen fills the gap by producing intelligent, strong and customizable charging points that can be happily used by customers at home. It has proved itself as a premium provider in the rapidly growing electric vehicle home charger market. The company has witnessed an increase in growth by 10x in 2018 and a third of all sales in the last three months. Andersen has been featured in The Times, BBC London and much more famous press. The company has received 5* on Google review and 'Great' on Trustpilot. It will be using funds to scale up the production and accelerate the growth.
days to go:
Expired
investment:
£588,560
Cadello is a newly produced category-defining unique spirit produced by Distilleria Pisoni, a 150-year-old distillery in Italy. It is growing its distributors over the UK as well as Italy. The company has also partnered with Honest Grapes and other independent marketers and sales teams. Cadello has hired Italian and UK Brand Ambassadors and engaged Pegasus Spirits as UK importer and brand manager. The company will support its continued fast-paced growth by investing into its marketing and sales through tradeshows & tasting events, Brand Ambassadors, PR (editorial and events), social media & advertising, and bartending competitions.
days to go:
Expired
investment:
£275,490
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go:
Expired
investment:
£921,686
Hemspan states that it designs bio-based building systems and products for construction by combining modern methods, technology and hemp to produce net-zero carbon solutions. The company argues that every time an average house is built, the CO2 emitted by the manufacture, transport and assembly of the materials used is around 50 to 60 tonnes. Hemspan says that one hectare of UK-grown industrial hemp can absorb 11 tonnes of CO2 each year with regeneratively farmed hemp capable of sequestering a further 6 tonnes per hectare of CO2 into the soil each year. Hemspan intends to activate significant demand for hemp farming in the UK and develop processing technologies to reduce reliance on imports and enable large scale manufacturing of bio-based cladding and insulation products that spin out of R&D programmes. It asserts that the global industrial hemp market is expected to grow at 25% CAGR reaching US$ 27 billion by 2028. It aims to be a contender in this segment.
days to go:
Expired
investment:
£200,000
BEEN London is a next-generation sustainable accessory brand which converts waste into beautiful products, for customers all around the world. They aim to change the way people make, perceive and buy beautiful things and want to make everyone part of the solution, involving local artisans and people with learning disabilities in the growing economy of sustainable fashion. Till now, they have successfully shipped orders to 18 countries worldwide, achieved profitability from Year 1 and launched 17 different products including backpacks, laptop cases and tote bags. BEEN is a UK FUTURE 20 startup, a finalist at the Sustainable Lifestyle Awards, and a profitable company looking to scale up into a global, game-changing sustainable brand. BEEN have been approved for investment by London Fashion Fund. With the funds, they want to accelerate sales, increase margins and turn other streams of waste into new incredible products.
days to go:
Expired
investment:
£325,589
