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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Halo Coffee (HC) makes 100% home compostable biodegradable coffee capsules. It has sold its products to more than 9,000 customers across 70 countries. The company has generated 45% of sales revenues by subscription customers having a more 40% retention rate. HC was the winner of Sky: Beyond Plastic category at the tve 2019 Global Sustainability Awards. It has also signed a partnership with The Perfect World Foundation, and onboarded noted environmentalist, Sir David Attenborough. HC is the official sponsor of the British Olympic Sailing team. The company is planning to launch Halo Coffee Germany (GmbH) in 2021. The company will use the investment to build brand awareness, further develop sales, drive customer acquisition, expand product portfolio, strengthen the team and build Capsule Generation II.

Pitch Rated

87%

Gold

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days to go: Expired investment: £349,160
Gunna Drinks (GD) manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar having zero artificial colours or flavours. The company asserts that it has outshone established competitors like Gingerella, Fentimans and FeverTree in taste tests. GD is stocked in major supermarkets and convenience stores across the UK such as Co-ops, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. The company won the prestigious 'Great Taste Award' in 2020 and witnessed more than doubled revenues in 2018-2020, with a 23% growth in 2020 despite COVID. The company will utilise the investment to boost consumer advertising to accelerate the growth of its online store, focus on trade investment to further increase the rate of sale, and concentrate on New Product Development (NPD).

Pitch Rated

85%

Gold

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days to go: Expired investment: £696,261
The Cheeky Panda is a manufacturer of sustainable bamboo tissue and hygiene products which are available across Europe, the Middle East and on the aisles of some of the world's top retailers including Boots, EkoPlaza, Monoprix and Carrefour. Its innovation and stress on sustainable hygiene has led to the mass-adoption of its products. The company has been rewarded with hundreds of 5-star reviews across multiple platforms including Amazon, Morrisons, and Ocado. Its proprietary Baby wipes was ranked the highest-selling new product launch of 2019 by the Grocer and Nielsen Data, and its monthly sales exceeded £500,000 for the first time in 2020 in just four years of the company's inception. Keeping in mind its drive to deliver sustainable products, the company supports the Charity patroned by Sir David Attenborough: World Land Trust. With the funds received, the company aims to channelise that into working capital to support the purchasing of ever-larger quantities of products to get sales to £20m a year and enhancing its brand identity. 

Pitch Rated

84%

Gold

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days to go: Expired investment: £2,434,752
Vertically Urban (VU) is a horticultural lighting specialist that produces high-tech LED lighting solutions for indoor industrial farms, glasshouses, medicinal growers and onsite Pod farms, who in turn, supply to supermarkets, restaurants and the medical market. The company aims to be a segment leader in the global vertical farming market that is projected to reach $12.7 billion by 2026. VU asserts that vertical farming has been tipped as the future of food production and supported by early investors such as Amazon’s Jeff Bezos. The company has witnessed £30 million+ worth of sales to date. It will use the investment to increase brand awareness via horticultural trade shows, market its products on online and offline portals, develop new technologies, and recruit senior personnel to oversee growth in key markets.

Pitch Rated

83%

Gold

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days to go: Expired investment: £335,040
Square Root (SR) aims to shake up the adult soft drinks market with its range of high-quality, fresh-pressed, small-batch sodas that contain no concentrates or artificial flavours. SR's product line includes classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. SR asserts that unlike other craft soft drinks firms, it fully owns the soda making process from concept to bottling. The company has sold 3 million bottles to date with its products stocked in 9 Michelin star restaurants. SR has also crowdsourced a mojito recipe, secured a listing as part of the Sainsbury’s Future Brands scheme, and created collaborative-branded tonics for high-end clients like Gymkhana and Pantechnicon. The company was the winner of 3 Great Taste awards in 2019 and adjudged 'Best Drinks Producer' at the 2015 BBC Food & Farming Awards. It will use the investment to launch into the off-trade, meet increased demand, upscale its marketing strategy, and launch its drinks in cans.

Pitch Rated

81%

Gold

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days to go: Expired investment: £572,128
KLORIS manufactures and sells premium Cannabidiol (CBD) wellness and beauty products. The company follows a Direct-To-Consumer (DTC) model and has garnered over 1,400 loyalty club members achieving a conversion rate of over 3.4%. KLORIS asserts that this has allowed the company to build brand loyalty and respond quickly to customer needs while maintaining high gross margins. The company has procured over 20 Stock Keeping Units (SKU), is listed in leading retailers like Boots, Selfridges, Amazon Prime, Mankind, and Lookfantastic, and has signed spa treatment partnerships with BVLGARI Spa, Cloud Twelve, and others. KLORIS has earned over 120 reviews with an 'Excellent' Trustpilot rating and was shortlisted for 'Best Wellness and Self-Care Brand' in the Sunday Times STYLE Beauty Awards 2021. The company will use 40% of the investment for PR and marketing, 35% for hiring key personnel, 16% for New Product Development (NPD), and 9% for hosting events.

Pitch Rated

81%

Gold

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days to go: Expired investment: £334,396
Propelair is a company that has developed the world’s lowest water-flush toilet system. The toilet uses air to propel 1.5 litres of water per flush, saving water when compared to 6-9 litres per flush for conventional toilets. The company has installed nearly 4,000 units in the UK and South Africa. They were awarded the prestigious Horizon2020 grant in 2017 to develop new innovations. It has also been featured in publications such as The Daily Telegraph, London Evening Standard, and The Times. The company will use the investment as working capital and stock acquisition funds to enable growth, in the UK and South Africa and launch into other water-stressed markets like the Middle East, Australia, Hong Kong, and Singapore, and introduce its 'Smart Connected Toilet' to the market. 

Pitch Rated

81%

Gold

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days to go: Expired investment: £1,236,245
Alphagreen is Europe's largest online marketplace for Cannabidiol (CBD) healthcare products listing over 150 brands and more than 2,500 products on its portal. It claims that it is backed by high-profile cannabis investors like Enexis, West Creek Investments, and others. It aspires to become the leader in the CBD market that is expected to be worth over £900 million in 2025 in the UK alone. Alphagreen aspires to build a trusted ecosystem for customers with Sleep, Pain and Anxiety problems, enable them to access alternative healthcare, and distribute medical cannabis from Q3 of 2021. The company has featured in Forbes, Business Insider, Prohibition Partners, The Financial Times, and The Grocer. It will use 31% of the investment for sales and marketing, 25% for team expansion, 16% for general corporate affairs, 15% for international expansion, and 13% for technology up-gradation.

Pitch Rated

79%

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days to go: Expired investment: £2,039,375
trükl is a web-based, integrated and automated parcel delivery booking platform for small businesses. The company argues that on average, 5% of all UK deliveries don’t go as planned, which amounts to over 50 million dissatisfied customer experiences. trükl intends to change this and become a contender in the parcel delivery industry that is expected to double to £21 billion by 2024. The company monitors orders for issues and alerts retailers in real-time to ensure satisfied customers across the supply chain. It has successfully monitored the delivery of 4,500+ shipments since August 2020. The company also processed 330 orders earning revenue worth £1,800 on a single day in December 2020. trükl is a member of SETsquared, an award-winning business incubator. The company will use the investment to develop its integrations further, platform features and acquire and support new retailers.

Pitch Rated

79%

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days to go: Expired investment: £357,477
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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