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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

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78%

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days to go: Expired investment: £752,246
Chop2Bowl is the first in a line of kitchenware products created by Lewis Pennicott Design. The core Chop2Bowl product is made up of a split-board and six bowls, which are inserted into a base unit. The split-apart function means that cross-contamination can be easily avoided.
days to go: Expired investment: £33,100
Your Dog’s Club (YDC) is a dog-specific online retailer that provides high nutrition food and treats alongside top quality toys and accessories. YDC community consists of its customers (Waggys), local dog business partners (Pack Leaders), and industry experts (Gurus). The company aims to connect the aforementioned parties through its online community, coupled with a dedicated website, social media feeds, competition announcements, and pet education amidst other details. YDC has scored a 4.9 rating on Trustpilot and aims to be a contender in the £2 billion recession-proof pet market. It has also registered over 5,400 customers. YDC will use 30% of the investment for digital marketing, 25% for accelerating customer base, 20% as working capital, 20% to boost customer growth via affiliate agreements with Forestry England and English Heritage, and 5% for optimising operational costs.

Pitch Rated

74%

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days to go: Expired investment: £268,040
Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.
days to go: Expired investment: £478,013
Cool Cold Brew offers a variety of high-quality and healthier cold brew coffees. Currently, its range consists of 4 flavours: Latte, Mocha, Black and Coconut. Since its last Crowdcube campaign, Cool Cold Brew secured listings in over 150 locations with retailers including The Vegan Kind, Amazon, Whole Foods Market, Muscle Food, and the range is soon to launch with Ocado. Its cold brews are also distributed by Suma, The Health Store, Tree of Life, and more. Its plan is to use the proceeds to unlock new listings, develop its current market listings, bring new industry-first products to market and expand its team.
days to go: Expired investment: £120,580
A fishing gear developer helping fishers increase their catch rate whilst protecting marine life caused by current fishing practices. Fishtek has produced 4 products to function alongside existing fishing gear and is already in use by companies across 35 countries worldwide, with 4 more products currently in the development stage. Investment is sought to further develop, distribute and commercialise these new products.
days to go: Expired investment: £900,000
NGX is a nutrition company that claims to have made the world’s first genetically personalised nutrition-shake, backed by nutritionists and scientists. The company is in the process of filing a patent for its product. It asserts that recommended food guidelines are based on population averages that are generic and not suitable for achieving optimum physical, mental fitness and health. NGX claims that its customer-specific products are trustworthy as they are made based on a DNA Nutrition Test (DNT) that is unique to a person. The company is operating in the $87 billion fitness market and aims to be a major contender. NGX has sold 30,000 NGX meals since its launch in 2020, collected data on over 5,000 genetic variations, and created proprietary gene-nutrition matching algorithms. It was a finalist in the 2019 British Business Awards (Health & Wellness) and has featured in publications like Glamour, Men's/Women's Health amongst others. The company will use the investment to support customer acquisition activities, team expansion, product supply, and brand partnerships deals.
days to go: Expired investment: £294,934
Whey Forward Health is a leading UK based, health and wellness company. It has generated a turnover of over £7.5 million and has around 500,000 customers/users across 50 countries. Created using finest quality raw ingredients, Whey’s multi-brand product range of most purified bioavailable nutriceuticals has been featured in Forbes, Health and Wellbeing and many other acclaimed magazines. Further, to remain at the forefront of medical research and scientific innovation, Whey is also planning to launch a patented health supplement within a $133 billion market.
days to go: Expired investment: £827,738
Hope is an online fashion brand that targets the 50+ woman demographic. Founded in 2015 by Nayna McIntosh, who has more than 30 years of experience in the fashion industry, the company has 34,000 subscribers and 6,300 customers. The brand is 'Made in Italy' or 'Made in UK' using recycled cashmere and 100% recyclable packaging. Hope has 1600+ reviews on Trustpilot and has been featured in The Sunday Telegraph/Woman & Home and The Telegraph Magazine. With the proceeds, the company will invest in digital advertising and web development.

Pitch Rated

64%

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days to go: Expired investment: £268,312
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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