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Hope is an online fashion brand that targets the 50+ woman demographic. Founded in 2015 by Nayna McIntosh, who has more than 30 years of experience in the fashion industry, the company has 34,000 subscribers and 6,300 customers. The brand is 'Made in Italy' or 'Made in UK' using recycled cashmere and 100% recyclable packaging. Hope has 1600+ reviews on Trustpilot and has been featured in The Sunday Telegraph/Woman & Home and The Telegraph Magazine. With the proceeds, the company will invest in digital advertising and web development.

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Hope Fashion Rating Report

Rated on 01/04/2020

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  • 49% and under
    We suggest potential investors carry out further study of their own
    Room for improvement
    Worth considering
    Gold rating, our highest rating
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Management 84%

Skills 82%
The company has a skilled team in place. The CEO has worked with some of the UK’s most innovative and fast-growing fashion brands. She was named in FTSE-100 ‘Women to Watch’ (2009).

Funding progress

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pledged: 104% days to go: 8 investment: £311,460

  • £268,312
  • 60%
    of goal


    pre-money valuation

    equity available


    pledge per investor

    company number

    incorporated 5 years

    Equity Calculator
    Funding rounds
    16 Mar 20 Seedrs £268,312 / 60% 64.333333333333%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph