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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
A fashion brand in the contemporary luxury accessories market ethically producing handbags to be sold directly to the consumer through e-commerce. Hill & Friends's handbags are manufactured from high quality materials in Western Europe. All leather used is ethically sourced and is a by-product of the food industry. The company sells its products via their own website, through wholesalers and at retailers such as Selfridges, Barneys, Harvey Nichols and Fenwick. Hill & Friends are raising funds to invest in three initiatives. Firstly, they are seeking change in their manufacturing process to utilise more scalable and agile methods that will reduce total expenditure and shorten lead times when reordering high-selling products. Secondly, the company intends to re-platform from Magento to Shopify due to the latter's greater impact on the market. This will result in an improved customer experience and better integrations with affiliate sites. Finally, with the rapid increase of online shopping, Hill & Friends will use the funds raised to invest further in digital marketing by increasing the number of social ads and working alongside a diverse range of online influencers.
days to go: Expired investment: £773,059
BPSE Sailing Series is taking advantage of the original 12 years old Italian Company. The majority of the funds raised will be used to cover the essential expenses to guarantee the execution of all of the scheduled races.
days to go: Expired investment: £202,950
HotelSwaps is the world’s leading hotel room swap programme that enables owners of independent hotels to swap unused hotel rooms using HotelCoins®. It a technology platform with 420+ active users. It has established partnerships with hotels such as Relais & Chateaux, SiteMinder and Design Hotels. The company 465 hotels members in 64 countries.
days to go: Expired investment: Withheld
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

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days to go: Expired investment: £752,246
Glassette envisions a future where home styling is effortless for individuals and lucrative for brands by offering a unique platform to a targeted global audience. With over 200,000 engaged followers, Glassette's mission is to revolutionize the online browsing and buying experience for home products through compelling content and a seamless shopping journey. As a direct-to-consumer online marketplace featuring independent homeware brands and proprietary product lines, Glassette caters not only to individual consumers but also supplies B2B customers like Big Mamma Group and Hoxton Hotels, tapping into the thriving global home decor market projected to exceed $900 billion by 2028.
days to go: Expired investment: £651,841
Offering people the opportunity to experience boating through a boat charter marketplace via a mobile app. Borrow A Boat allows customers to book a peer-to-peer or commercial boat near them from anywhere in the world. Boats and watercrafts listed on the platform range from stand-up paddleboards to superyachts. Borrow A Boat lists over 16,000 boats on their marketplace, including boats from private owners. The service is available in 60 countries, with the option of renting the same day.
days to go: Expired investment: £1,496,600
Beija London (BL) is a digital lingerie brand for cup sizes AA-H with a flagship store at Coal Drops Yard, Kings Cross. It argues that women have suffered because of the over glamorisation of the intimates sector. BL intends to solve that problem. It asserts that every single bra it makes caters to different cup sizes and different needs. The company has received an investment of £1.8 million in equity finance to date. BL witnessed +1300 fittings being completed on its online bra fitting service portal since its launch in April 2020 and garnered a Net Promoter Score (NPS) of 57. BL was approached by Victoria's Secret US in 2019 to help the latter expand its offering and be more inclusive of different body shapes. It states it will use the investment to ensure that it has a sufficient stock of fast selling fashion lines to boost cash flow and increase the lifetime value of its loyal customer base.
days to go: Expired investment: £478,013
PLAYin CHOC is an innovative, premium and award-winning manufacturer of vegan organic eco-friendly toys and chocolates. Its products are allergen-free, plastic-free, 100% organic and inspire creative play. Since its launch, PLAYin CHOC has sold approximately 50,000+ units in 21 countries. Additionally, potential stockists for its products are estimated at 100,000 in the UK and 1 million globally. Now, PLAYin CHOC is planning to take its product to the market via high-end food supermarkets; independent food, confectionary and gift shops; travel retail market; direct to the consumer via subscription; and international distributors. Funds raised will be used to increase growth by securing larger and permanent premises and intensify targeted marketing at trade & consumer shows and online.
days to go: Expired investment: £278,450
Hire space is an online venue booking platform that aims to become 'the airbnb' of event spaces. Hire space currently list over 4,00 venues and are used by huge international corporations such as Google and Facebook. 
days to go: Expired investment: £503,330
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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