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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
nu:move Group is an award-winning Hybrid nationwide online estate agency. The company offers its customers a simple, online process to sell and let their property. The business is built on an ethos of modern innovation and traditional values by blending online and high street estate agency services seamlessly. The company offers a full set of estate agency services and affordable sales packages. nu:move Group has marketed more than 10,000 properties globally that are worth £3Bn and has received a 5 Star Trust Pilot Rating. The company has won The Negotiator 'Hybrid Estate Agent of the Year Award 2019.' 40% of the investment will be used for brand awareness, 30% for technology, 20% for franchise network training and expansion, and 105 for staffing at nu:move HQ.

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40%

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days to go: Expired investment: £153,342
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.

Pitch Rated

78%

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days to go: Expired investment: £752,246
Vite Naturals (VN) is a plant-based nutrition brand that seeks to disrupt the $750 billion health and wellness food market. The company intends to target the aforementioned market with its products namely, Vite Brain, Vite Body, and Vite Protein +. Since launching its first product in late 2018, VN has sold directly to over 10,000 customers and accumulated hundreds of five-star reviews. VN has stocked its products with Holland Barretts both online and offline. The company earned £501,000 in revenue in 2020 and has positioned itself in rapid growth sectors. VN, in recent months, introduced products like 'Gut Health' and 'Mental Performance' in the snack bar category and listed with two of the UK’s largest health food distributors. The company states it will use the investment for new product development, optimising field sales, hiring marketing staff, launching brand awareness campaigns, and ensuring steady working capital.
days to go: Expired investment: £167,020
The Funky Appliance Company is the manufacturer of electronic appliances like irons, toasters and kettles. They give popular small domestic appliances a funky twist by designing them in a new stylish and smarter way. The company is working on a new product which will launch in the UK in 2020, and will be sold on its website and dedicated Amazon and eBay stores. They have also finalised arrangements with at least two large UK retailers which will see the new product range go into over 100 stores and online. Funky Iron has got the Good Housekeeping Institute Approval in 2019. The company will use the funds for the tooling and moulds of new products including their certification. The balance of capital will be used as working capital.

Pitch Rated

72%

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days to go: Expired investment: £171,359
Vertically Urban (VU) is a horticultural lighting specialist that produces high-tech LED lighting solutions for indoor industrial farms, glasshouses, medicinal growers and onsite Pod farms, who in turn, supply to supermarkets, restaurants and the medical market. The company aims to be a segment leader in the global vertical farming market that is projected to reach $12.7 billion by 2026. VU asserts that vertical farming has been tipped as the future of food production and supported by early investors such as Amazon’s Jeff Bezos. The company has witnessed £30 million+ worth of sales to date. It will use the investment to increase brand awareness via horticultural trade shows, market its products on online and offline portals, develop new technologies, and recruit senior personnel to oversee growth in key markets.

Pitch Rated

83%

Gold

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days to go: Expired investment: £335,040
Analog Motion (AM) manufactures and sells electric bicycles. The company argues that its bikes are lightweight, have a removable battery, and are IPX6 rated. AM affirms that its business model has significant prospects given that €1 billion has been spent on cycling-related infrastructure in Europe. AM has sold 2000+ bikes across 400+ cities in 30+ countries. The company points out that it has successfully manufactured and shipped 100% of all pre-ordered bikes in 2020. It has featured in The Times, Grazia, Gizmodo, Stuff, and Electrek, to name a few. The company will use the investment to accelerate the development of new products and technologies, scale-up its support and after-sales team, build its marketing and advertising campaigns, and enhance its operational and retail capabilities.
days to go: Expired investment: £369,003
The Cheeky Panda is a manufacturer of sustainable bamboo tissue and hygiene products which are available across Europe, the Middle East and on the aisles of some of the world's top retailers including Boots, EkoPlaza, Monoprix and Carrefour. Its innovation and stress on sustainable hygiene has led to the mass-adoption of its products. The company has been rewarded with hundreds of 5-star reviews across multiple platforms including Amazon, Morrisons, and Ocado. Its proprietary Baby wipes was ranked the highest-selling new product launch of 2019 by the Grocer and Nielsen Data, and its monthly sales exceeded £500,000 for the first time in 2020 in just four years of the company's inception. Keeping in mind its drive to deliver sustainable products, the company supports the Charity patroned by Sir David Attenborough: World Land Trust. With the funds received, the company aims to channelise that into working capital to support the purchasing of ever-larger quantities of products to get sales to £20m a year and enhancing its brand identity. 

Pitch Rated

84%

Gold

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days to go: Expired investment: £2,434,752
Halo Coffee (HC) makes 100% home compostable biodegradable coffee capsules. It has sold its products to more than 9,000 customers across 70 countries. The company has generated 45% of sales revenues by subscription customers having a more 40% retention rate. HC was the winner of Sky: Beyond Plastic category at the tve 2019 Global Sustainability Awards. It has also signed a partnership with The Perfect World Foundation, and onboarded noted environmentalist, Sir David Attenborough. HC is the official sponsor of the British Olympic Sailing team. The company is planning to launch Halo Coffee Germany (GmbH) in 2021. The company will use the investment to build brand awareness, further develop sales, drive customer acquisition, expand product portfolio, strengthen the team and build Capsule Generation II.

Pitch Rated

87%

Gold

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days to go: Expired investment: £349,160
Gunna Drinks (GD) manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar having zero artificial colours or flavours. The company asserts that it has outshone established competitors like Gingerella, Fentimans and FeverTree in taste tests. GD is stocked in major supermarkets and convenience stores across the UK such as Co-ops, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. The company won the prestigious 'Great Taste Award' in 2020 and witnessed more than doubled revenues in 2018-2020, with a 23% growth in 2020 despite COVID. The company will utilise the investment to boost consumer advertising to accelerate the growth of its online store, focus on trade investment to further increase the rate of sale, and concentrate on New Product Development (NPD).

Pitch Rated

85%

Gold

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days to go: Expired investment: £696,261
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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  • The Times
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