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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
Something & Nothing (S&N) is a premium non-alcoholic and alcoholic seltzer brand sold in the UK and Europe. The company's Yuzu, Cucumber and Hibiscus, and Rose seltzers are made with a combination of natural extracts, juices and botanicals. S&N has sold over 250,000 cans via retail outlets and its online webstore. In the UK, the company's products are available in premium outlets such as Whole Foods, Ace Hotel, Holland & Barrett, Selfridges, Harvey Nichols and Hawksmoor. It has partnered with leading US 'Better-for-you drinks' distributor, Iris Nova. S&N's Direct To Consumer (DTC) business has grown by 200% during COVID and, it aims to sell over 400,000 cans by the end of 2020. The company will use 50% of the investment to meet stock requirements needed for customers in the US, UK and Europe, 25% to invest in its DTC business, and 25% to launch its range of premium alcoholic seltzers.
days to go: Expired investment: £305,200
New Soda invents, designs and manufactures highly innovative and original kitchen gadgets. These are unique eye catching items bought on impulse from point of sale displays. We have developed a new brand identity for 2015 that is inventive, inclusive, independent and gently humorous. New Soda is all about the entrepreneurial story behind the products. Critically we already have in place an international distributor network - we are already in over 1,000 stores internationally.
days to go: Expired investment: £88,330
Njori is a company that has created an accurate, multi-functional cooker that can be stored on a bookshelf alongside cookbooks. The cooker uses integrated sensors and accessories to monitor and regulate the cooking process. It's built-in scales helps a user measure ingredients before and during the cooking process. The scale function also enables the user to reduce food by a set weight or percentage. The company aims to be a disruptor in the global portable induction cooker market that is set to be worth £4.5 billion by 2022. Njori has filed UK patents & is building its supply chain in China. It will use the investment to finish development and bring the final product to market.

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days to go: Expired investment: £236,797
A shoe company for those working in the service industry with the aim to make extremely comfortable footwear. Foot Ease have worked alongside industry experts with more than 15 years of experience to develop products that will be ready for distribution before the end of 2018. The business has collaborated with a footwear specialist manufacturer who may be a key investor in the future.
days to go: Expired investment: £34,290
Bookblock is a custom gifting platform that makes buying gifts and sending cards easier and affordable for everyone. In 2014, it began as a design-led gift manufacturer taking the client's idea and turning it into a premium bespoke product. Since then, it has seen over £5.4m of sales and a profit of £348k in FY 2018. Since its last fundraise, Bookblock has grown into a £2m revenue business. Bookblock has made manufacturing accessible by introducing 3D technology that simplified intricate manufacturing processes. Since launch, it has implemented many functionalities and improvements, and are now ready for a marketing push.
days to go: Expired investment: £169,670
Your Dog’s Club (YDC) is a dog-specific online retailer that provides high nutrition food and treats alongside top quality toys and accessories. YDC community consists of its customers (Waggys), local dog business partners (Pack Leaders), and industry experts (Gurus). The company aims to connect the aforementioned parties through its online community, coupled with a dedicated website, social media feeds, competition announcements, and pet education amidst other details. YDC has scored a 4.9 rating on Trustpilot and aims to be a contender in the £2 billion recession-proof pet market. It has also registered over 5,400 customers. YDC will use 30% of the investment for digital marketing, 25% for accelerating customer base, 20% as working capital, 20% to boost customer growth via affiliate agreements with Forestry England and English Heritage, and 5% for optimising operational costs.

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days to go: Expired investment: £268,040
Serious Pig (SP) aims to become the UK’s number one premium savoury snack brand. The company is backed by BrewDog co-founder James Watt and aims to become a contender in the UK savoury snack market valued at £3.2 billion. SP's range consists of products like 'Snack Salami', 'Snacking Cheese', and 'Snacking Pickles'. Its most recent innovation is 'Sourdough Snacking Croutons'. It has a loyal fanbase of nearly 9,000 'Club Seriously' members. The company's sales have trebled since 2018 to £1.35 million in December 2020. SP claims that despite COVID-19 shutting down hospitality in 2020, it quickly adapted and developed significant Direct-to-Consumer (DTC) revenue, in particular with Amazon, where sales grew by 235% between the first and second half of the year, touching £187,000 between June - December 2020. The company will use the investment for sales and marketing, logistics, New Product Development (NPD), and cut plastic packaging to reduce its carbon footprint.
days to go: Expired investment: £648,854
Soho Street Cocktails (SSC) uses the finest quality ingredients, including real fruits with no artificial flavours or colours to produce high-quality pre-mixed cocktails. SSC argues that bars and restaurants make high margins from the sale of cocktails but the serving time of several minutes per cocktail causes either a backlog of bar orders or requires additional staff. The company asserts that its drinks, in contrast, are poured directly into a cocktail shaker with ice, shaken for 8-10 seconds, then served to the customer. SSC stresses that it has found success in bars and restaurants. SSC's current range consists of three ready-mixed cocktails, namely Espresso martini, Pornstar martini, and Raspberry Daiquiri, with more flavours in the pipeline. It has submitted its product for sampling and testing with major retailers, including Waitrose, Sainsbury, Tesco and Costco. SSC states it will use the investment for additional production runs to ensure sufficient stock to cater to larger orders from distributors and festivals.
days to go: Expired investment: Withheld
Poppy and Zach are a lifestyle store for babies and children. They currently have a destination store as well as a e-commerce store. The idea for the company was formed when the co-founder Bob Brinklow was searching for cool, fashionable clothing for his kids and noticed there was a gap in the market.  
days to go: Expired investment: £3,310
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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