Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
Plerith works with high growth start-ups and scaling companies to plan for and deliver growth. The company asserts that it helps companies promote their business to potential funders, through its network of angel and venture capital investors depending on the stage and sector of the said business. Plerith is partnering with Newable and Bristol Private Equity Club to deliver the fund in the South West London (SWL) area and identify and invest in the most exciting high growth companies in the region. Plerith argues that its deep knowledge of fundraising, sales, strategy, finance and technology would help SWL businesses flourish. Plerith aims to provide investors access to the highest quality local companies in the SWL region.
days to go:
Stretch
investment:
Withheld
Hera London is an exclusive British clothing brand based in the fashion capital of England, London. GAZ from Geordie Shore, who has a following on social media of over 3 million, is our main brand ambassador. We have had orders from the UK, USA, Netherlands, Italy, Sweden, Finland, Denmark, Australia and Belgium. We are currently getting over 10 orders per day, having only been launched 6 weeks.
days to go:
Expired
investment:
£282
Ruby Violet (RV) creates ice cream flavours, vegan sorbets and iced delights. It asserts that it has grown from a market stall in 2011, to two parlours and an accompanying vintage van, tricycle and trolley, almost doubling its revenue from 2016 to 2019. RV aims to become a contender in the ice cream industry that is worth £1.4 billion in the UK and £44 billion worldwide. It asserts that 90% of the packaging used by the company is either recyclable or compostable. It has featured in press entities like The Times, The Guardian, Vogue and the BBC, to name a few. RV has also collaborated with noted gin company, Gin Mare, creating gin ice cream and sorbet specific to their infused botanicals. RV's clients include Costa Coffee, Nike, McVitie's, and Moet & Chandon. It will use 75% of the investment for capital expenditure, 15% for marketing activities, and 10% for hiring key personnel.
days to go:
Expired
investment:
£357,173
DiPocket has created a mobile banking app to make instant international bank transfers, with low foreign exchange rates quick and easy. The app is a simple solution to collect and spend money with friends, and it comes with a range of mastercards so it can be used anywhere.
days to go:
Expired
investment:
£157,275
Fullgreen offers a range of 100% plant-based products that are low-carb and preservative-free alternatives for people looking to eat fewer carbohydrates, add more vegetables to their meals, or manage health issues such as obesity and diabetes. Fullgreen also claims that its products are shelf-stable negating the need to refrigerate. The company's catalogue includes non-Genetically Modified Organism (GMO) riced veggies, cauliflower risottos, and oat free plant-based breakfast meals, to name a few. Fullgreen points out that its products are listed in over 9,000 UK and US retailers. The company has dedicated production lines in the UK and US with a capacity of over 18 million pouches per annum. It has sold over 12 million pouches to date and earned £5.4 million in 2020. Fullgreen will use the investment to improve in-store promotions and activations, develop sampling activities for its target consumers, and boost geotargeted advertising and other digital marketing activities.
days to go:
Expired
investment:
£752,246
Celo is an app-based insurance provider designed to provide cheaper quotes, faster claims, and a pleasant user experience. We plan to offer insurance cover for motor vehicles, travel, health, and more. Like Monzo and Starling who are disrupting banking, Celo plans to disrupt the insurance industry.
days to go:
Expired
investment:
£142,840
The Cheeky Panda (TCP) is a B Corp that offers a range of sustainable bamboo tissue and hygiene products available across Europe, USA, China and the Middle East. It asserts that its products are on the shelves of some of the world's top retailers including Boots, MonoPrix and Carrefour. The overall hygiene market is valued at over $200 billion a year and TCP aims to become a contender in the segment. It has featured in Sunday Times Fast Track – 'Ones to Watch' section in December 2020. TCP seeks to grow revenue to over £50 million a year and then list on the London Stock Exchange in the Growth Category.
days to go:
Expired
investment:
Withheld
AgeWage is a pension scoring system that provides customized information to the customers. By bringing together your pension pots, AgeWage scores each of the pension pot out of 100 and tells you how well they have worked for you. The scoring system offers information that helps the customer make decisions on how to consolidate pots, reinvest their money and most importantly, how to get their money back. The company has signed an MoU with Royal London to enter into B2B arrangements. It was also chosen for the Direct Support Innovate programme with the FCA. AgeWage has been voted the best new idea in the BGL partnership awards(2018). With its proceeds, the company is planning to invest in digital development, marketing the application to the general public and other organizations. Also, it is trying to build out the infrastructure to support the development of the product with third parties such as Annuity Providers, IFAs, and Drawdown Providers.
days to go:
Expired
investment:
£317,760
A fashion brand in the contemporary luxury accessories market ethically producing handbags to be sold directly to the consumer through e-commerce. Hill & Friends's handbags are manufactured from high quality materials in Western Europe. All leather used is ethically sourced and is a by-product of the food industry. The company sells its products via their own website, through wholesalers and at retailers such as Selfridges, Barneys, Harvey Nichols and Fenwick.
Hill & Friends are raising funds to invest in three initiatives. Firstly, they are seeking change in their manufacturing process to utilise more scalable and agile methods that will reduce total expenditure and shorten lead times when reordering high-selling products.
Secondly, the company intends to re-platform from Magento to Shopify due to the latter's greater impact on the market. This will result in an improved customer experience and better integrations with affiliate sites.
Finally, with the rapid increase of online shopping, Hill & Friends will use the funds raised to invest further in digital marketing by increasing the number of social ads and working alongside a diverse range of online influencers.
days to go:
Expired
investment:
£773,059
