Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
Brain Füd manufactures functional energy drinks made with natural caffeine, electrolytes, B-vitamins, and no artificial sweeteners. Since 2018, the company has been selling its drinks in universities, corporate offices, and online platforms such as Amazon and Ocado. The company's trial listing is in selected Sainsbury's stores nationwide. Brain Füd is in conversation with Amazon, Morrisons, and many more. With the proceeds, the company will directly appeal to its target audience and bag more distribution.
days to go:
Expired
investment:
£110,307
Hytro is a pioneer in Blood Flow Restriction (BFR) wearables, founded in 2019 with a mission to democratize the power of BFR for improved health and performance. They have developed wearable applications that simplify BFR technology, offering benefits such as enhanced exercise preparation, training adaptation, pain management, and faster recovery. After a successful private fundraising round for professional coaches and athletes, they are now opening up their mission to the wider community.
days to go:
Expired
investment:
£442,423
Serious Pig (SP) aims to become the UK’s number one premium savoury snack brand. The company is backed by BrewDog co-founder James Watt and aims to become a contender in the UK savoury snack market valued at £3.2 billion. SP's range consists of products like 'Snack Salami', 'Snacking Cheese', and 'Snacking Pickles'. Its most recent innovation is 'Sourdough Snacking Croutons'. It has a loyal fanbase of nearly 9,000 'Club Seriously' members. The company's sales have trebled since 2018 to £1.35 million in December 2020. SP claims that despite COVID-19 shutting down hospitality in 2020, it quickly adapted and developed significant Direct-to-Consumer (DTC) revenue, in particular with Amazon, where sales grew by 235% between the first and second half of the year, touching £187,000 between June - December 2020. The company will use the investment for sales and marketing, logistics, New Product Development (NPD), and cut plastic packaging to reduce its carbon footprint.
days to go:
Expired
investment:
£648,854
Skin In Motion (SIM) is a first-of-its-kind exercise-friendly beauty range that seeks to promote the positive effects of exercise through healthy and confidence-boosting skincare and makeup products specifically designed to be worn pre, during, and post-exercise. SIM claims that its products are available Direct To Consumer (DTC) via its website and are listed on LookFantastic, Amazon and Oliver Bonas. SIM was awarded the 'Best New Business 2020' award by the Women's Business Club. The brand has reached 3 million potential customers and has an Instagram following of 3,000 to date. The company has also featured in Sunday Times Style Magazine, Hello!, RED Magazine, and Women's Health, to name a few. It will use the investment to grow its team, increase marketing and brand awareness, and accelerate new product developments.
days to go:
Expired
investment:
£166,111
Rype Office (RO) remanufactures high quality used office furniture to as-new condition ones. It argues that 30% of the greenhouse gases created by a commercial building over its lifetime are from furniture and every year in the UK around 75,000 tonnes of office furniture goes to a landfill. RO claims that its products have reduced an estimated 1 million kgCO2e carbon emissions. It further asserts that its business model provides it higher margins than new furniture sales. The company also employs, on larger projects, local long-term unemployed team members with disabilities or a homeless background. RO has acquired clients such as JLL, British Land and the NHS, worked on more than 200 projects and was named in the 'Top 10 European B2B startups to watch in the circular economy category. It aspires to dominate the £1.44 billion per annum UK furniture market. RO states it will use the investment to prepare for expansion into Europe as legislation enforces lower carbon solutions.
days to go:
Expired
investment:
£553,465
Wilton London (WL) is a B Corp that creates eco-friendly home care products packed with essential oils and sells Direct To Consumer (D2C) via a subscription service. The company argues that traditional home care products are loaded with nasty chemicals that are harmful to the environment. WL aspires to change this with its products. The brand has signed partnerships with stockists like Ocado, Holland & Barrett, Robert Dyas, Lakeland and Farmdrop, established an eCommerce business with 10,000+ D2C sales to date, and has 11 products in the detergent and cleaning categories. They have featured in publications like Ideal Home, Metro, Stylist, and Daily Mail. WL states they aim to become a contender in the UK Household cleaning market valued at £3.7 billion. The company states it will use 40% of the investment to fulfil large stock orders and boost new product development, 30% towards furthering business development and recruitment. and 30% towards acquisition and retention marketing to expand its subscription model.
days to go:
Expired
investment:
£540,172
Learning Labs are a fast growing EdTech startup focussed on helping people to learn languages across 3 core channels. They have launched unique language Post-it Notes, a digital language learning platform and have been licensed to over 15k pupils across schools in the UK.
days to go:
Expired
investment:
£577,007
Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.
days to go:
Expired
investment:
£346,340
Oxford Nanoimaging (ONI) is an offshoot company, born from the biological physics lab at Oxford University, that specialises in super-resolution microscopy. Its innovation, Nanoimager, is a super-resolution fluorescence and portable microscope that is capable of real-time 3D localization analysis and rendering. It has multiple applications in a variety of fields such as viral particle imaging, quantitative cellular imaging, epigenetic mapping, and many more. ONI states that the Nanoimager can align and analyse samples, and then upload the results onto a computer for deeper graphical and data examination. ONI is also supporting the global effort into research and diagnostics to tackle the COVID-19 pandemic and finds the Nanoimager uniquely suited to this task. The company plans to use the investment to grow its business and ensure more institutions and researchers adopt its technology.
days to go:
Expired
investment:
Withheld
