Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go:
Extended
investment:
Withheld
Den has designed the next generation of live switches and plug sockets for the world. Unlike an ordinary switch, one can control the Den switches from the tap of an application. Back in 2015, Den was simply an idea, since then the company has developed a range of eleven products and a beautiful, user-friendly smartphone application that works across IOS and Android. Den is now an experienced team of 24 people with offices located in London and Poland. The company’s team consists of engineers, developers, and designers. The company has received a tremendous amount of interest from retailers, wholesalers, and home builders. With the proceeds, the company aims at launching an entire range of new products and build its sales and marketing significantly.
days to go:
Expired
investment:
£273,190
Healthier Brands is a family business which provides innovative, fun and healthy snacks for kids and is loved by health-conscious adults as well. Its sales have doubled, and it has over 1000 retailer across the UK. Its current strategy is to provide natural products to the jelly market. Furthermore, its aim is to become a national family brand and to find its place in all the major multiple grocery stores by 2020. Healthier Brands has been featured in The Telegraph, Metro and countless local titles. The company will use the fund to drive growth, scale up sales and trade marketing supports with retailers.
days to go:
Expired
investment:
£244,583
Burleighs Gin is a company that aims to establish itself as the leader in the gin market. It is the official gin partner for entities such as Leicester City Football Club, Leicester Tigers RFC, and the King Richard III foundation. Burleighs plans to introduce a 'non-alcoholic gin' apart from its gin products. The company feels that this will allow Burleighs to enter into the rapidly rising 'low & no' growth sector, now valued at £60 million a year in the UK. It also intends to commission the production of a 'Ready to Drink Gin & Tonic' in a can, another growth market driven by the popularity of gin that is now worth £472 million a year. Burleighs has on-trade listings secured with Cosy Club, Loungers, All Bar One, and Miller & Carter. It has hosted consumer events during 2019 including; Picnic in the Gardens, World Gin Day festival and The Great Burleighs Express. Burleighs Gin has been featured in BBC Good Food Guide's 'Best Gins to try in 2019'. They will use 50% of the investment for new product development, 15% for distillery expansion, 15% for recruitment drives, 10% for export growth, and 10% as marketing expenses.
days to go:
Expired
investment:
£130,490
Thread Tales is a luxury sustainable fashion brand that designs sustainable scarves, blankets, kaftans and travel wraps. Its designs are unique and hand-woven by Artisans. The company's products are featured in the Conduit, at Soho Farmhouse, and Harvey Nichols. It has regularly participated in many pop-events in Tier One locations like Le Pigalle Hotel, Paris and Grace Belgravia, London. Thread Tales has influencer endorsements from Sirens and Seaplanes, Eva Ciland, Sustainably Chic, and Sabine Turner. With the proceeds, the company will develop bespoke pieces for this market. It also has an exciting potential partnership with a huge luxury hotel chain.
days to go:
Expired
investment:
£79,293
Hytro is a pioneer in Blood Flow Restriction (BFR) wearables, founded in 2019 with a mission to democratize the power of BFR for improved health and performance. They have developed wearable applications that simplify BFR technology, offering benefits such as enhanced exercise preparation, training adaptation, pain management, and faster recovery. After a successful private fundraising round for professional coaches and athletes, they are now opening up their mission to the wider community.
days to go:
Expired
investment:
£442,423
The British Snack Co makes quirky and original British snacks. The company's award-winning flavours and unique ranges of craft popcorn, crisps, and pork snacks have sold over 8 million bags to date. It aims to be a contender in the £3.2 billion UK snacks market. The company's products are stocked across major retailers like Waitrose, Ocado's, Morrisons, Borough Box, and Amazon, to name a few. Its craft pork scratching product, Awfully Posh, was the first pork snack ever to win a Great Taste Award. The company has been working with buyers in the hospitality industry to create joint marketing plans for after lockdown to rapidly grow its Out Of Home (OOH) sales. It will use 50% of the investment to grow its staff, 37.5% towards trade marketing, and 12.5% for New Product Development (NPD).
days to go:
Expired
investment:
£382,495
Percuro is a low carbon, next-generation pet food that is ethically farmed and formulated using insect proteins. The company argues that its pet food has a low carbon pawprint whilst being hypoallergenic and nutritious with low inflammation properties. Percuro has launched its Direct-To-Consumer (DTC) site in the UK and Germany with a roll-out plan that includes covering additional EU markets later in 2021, raised a £340,000 seed investment in the previous 10 months, and signed product listing agreements with key retailers in the UK and Singapore. The company will use 40% of the investment for brand building through digital marketing, 30% for retailer brand-building investments, 20% towards launching treats and its plant dog range, and 10% towards new market expansion into Asia.
days to go:
Expired
investment:
£618,596
3RD ROCK is a sustainable activewear brand that aims to make the best and most ethical climbing clothing in the world. It claims that it has developed a worldwide reputation for making extremely comfortable, better fitting, Made-To-Move garments that perform on the rocks, meet high ethical standards, and transition seamlessly into a user's everyday life. The company has witnessed a 215% growth in the last twelve months despite COVID-19, sold over 65,000 units, and garnered £1.3 million in revenue to date. The company has also acquired knowledge from the Goldman-Sachs accelerator programme. It has recycled over 12,000 plastic bottles into its garments and over 1 tonne of sea waste in its leggings and bra-tops The company will use the investment for range expansion with new innovative product lines, build up its Direct-To-Consumer (DTC) model further, and hire key personnel.
days to go:
Expired
investment:
£393,439
Hope is an online fashion brand that targets the 50+ woman demographic. Founded in 2015 by Nayna McIntosh, who has more than 30 years of experience in the fashion industry, the company has 34,000 subscribers and 6,300 customers. The brand is 'Made in Italy' or 'Made in UK' using recycled cashmere and 100% recyclable packaging. Hope has 1600+ reviews on Trustpilot and has been featured in The Sunday Telegraph/Woman & Home and The Telegraph Magazine. With the proceeds, the company will invest in digital advertising and web development.
days to go:
Expired
investment:
£268,312
