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Equity Crowdfunding Pitches

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Stroli – the shopping trolley reimagined for modern needs. The shopping trolley, often associated with a particular image, is an untapped category ready for innovation. The market is flooded with generic, budget-friendly options that lack charm, with the exception of Rolser, which is pricier and claims the green niche. Stroli steps in as the go-to brand, offering a unique approach, positioning, voice, and eco-friendly credentials. Say goodbye to sore hands and plastic bags – Stroli makes shopping a pleasure with its high-quality, stylish trolley bags designed to enhance your convenience and style
days to go: Extended investment: Withheld
East London Liquor Company (ELLC) has been distilling, importing and serving gins, whiskies, vodkas, rums, and canned cocktails since 2014. ELLC asserts that off-trade gin sales hit US$8.4 billion in 2020 with UK seltzer sales expected to reach £75 million by 2023. It intends to become a contender in the aforementioned categories. ELLC has had a 600% Year-on-Year (YoY) increase to £206,000 in off-trade sales from 2019-2020 to 2020-2021. The company has partnered with the UNESCO world heritage site, Royal Botanic Gardens, Kew, to release its product, Kew Gin. It has also entered into the Ready-To-Drink and seltzer categories with its range of canned drinks, and onboarded retailers like Waitrose, Tesco, and Co-Op. The company will use the investment to grow its off-trade channels both in the UK and abroad, expand its Direct To Consumer (DTC) output, update its 'Brand Home' to attract more customers, and increase its whisky production to meet demand.
days to go: Expired investment: £921,686
Ingle & Rhode has come up with ethical and traceable wedding bands and rings. The company has sold more than 6,000 rings directly to the customers. It has achieved a rating of 5-star on Trustpilot and became a finalist of 2015, 2016 and 2017 UK Jewellery Awards. They aim to offer an exceptional combination of premium quality and ethical credentials. With the proceeds, the company will boost its digital marketing campaign.

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days to go: Expired investment: £118,080
Sauce Shop is a craft condiment brand which offers customers a variety of fresh-tasting, innovative and punchy flavoured sauces. The company's products have received 2000 5-star reviews on their online shop, and total revenue is over £340k (EBITDA -£13.5k - July 2019). The revenue growth of the company is over 100% YOY. The brand is now stocked in Sainsbury's, Harvey Nichols, Whole Foods Market and many independent food retailers across the UK. Its Tomato Ketchup won a 2-star Great Taste Award. The company will use the funds to expand operational capacity, grow its team and to facilitate a move in premises to ensure that they can continue to meet demand.
days to go: Expired investment: £254,270
Winchester Distillery produces premium spirits in Winchester and the surrounding landscape. Established in 2014, it has grown each year with an average year-over-year increase of 82%. Winchester Distillery has grown organically over five years, with no external finance. Its brands are sold throughout the South of England, and its production is up to 1,000 bottles per week. Its UK trade customers include Fullers, Nectar, Tolchards, Matthew Clark, Majestic Wine and a vast portfolio of independent retailers. This company is covered by press like ITV Meridian and BBC. Additionally, it has 5-star reviews on TripAdvisor and attracted 19k social media following. With the proceeds, Winchester Distillery will increase production and reduce batch cost, install a brewhouse, and increased its UK marketing.
days to go: Expired investment: £459,970
PALLITE® is a designer and manufacturer of award-winning, strong, lightweight, patented, fully recyclable honeycomb paper crates, pallets and warehouse storage solutions for brands such as Kellogg's, Morrisons, and DHL. The company has 10 IP-registered designs across North America and Europe. In 2018, the company's sales grew by 58 %, and in the last two months, the sales were up by 33% in the previous quarter. PALLITE®'s goal is to reduce the weight of transit packaging by up to 83% and consequently reduce carbon emissions by up to 37%. Its goal is to give huge profitable growth potential in the UK and all over the world.
days to go: Expired investment: £1,197,760
Easy-Fit Bedding has created a cutting-edge and innovative bedding product that can open from all four sides allowing easy access when fitting one's duvet inside the duvet cover. The company set to transform bed making, globally. It is sold online in the UK and, it is also available in the USA, Asia and Europe. Easy-Fit Duvet Covers have a unique design with registered rights in Europe and a US patent. The company has won Best Fitted-Bedding Retailer 2018 by CV Magazine. With the proceeds, the company will schedule to appear on a long-term nationwide TV Campaign, aired on popular TV channels, ensuring continued development and growth in sales.
days to go: Expired investment: £21,590
Bird and Blend Tea (BABT) is a British independent tea mixologist. The company claims to offer 100+ blends of tea in a vegan-friendly product range, employs 125+ people and runs a global e-commerce platform attracting 100,000 monthly users. It claims to have achieved a £3.97 million turnover in 2020-2021 despite lockdown closures of its retail stores. BABT asserts that it operates 13 experiential retail stores across the UK since its last crowdfund in 2017. It has also featured in press entities such as The Independent, OK!, Huff Post, The Telegraph, and GQ Magazine. The company states it will use the investment to expedite the growth of its brand with investments in digital innovation, develop its technology stack, strengthen its team, open more multisensory stores, and undertake impactful projects to achieve B Corp status.
days to go: Expired investment: £999,867
Bee Good is a British company that specialises in award-winning natural skincare products made using local honey, propolis, and bee wax. Its range of products is certified cruelty-free and they are sold via Amazon across Europe and locally in Waitrose, UK. The company saw 45% of its online buyers returning to buy again. Bee Good is profitable and positioned for growth; its website drives high margin sales year on year which were up 69%+ in Jan 2019. The company is working towards expanding its range and promoting British bees and beekeepers.
days to go: Expired investment: £255,080
Staark makes cycling clothing that aims to cater to all body shapes. The company argues that current premium cycling and spin brands are cut to a single shape, optimised for the top 20% of cyclists. Staark intends to change this and bring its products to 80% of cyclists with high disposable income who are not ‘elite’ shaped. It delivers a fit based on specific body shapes using Dimensioning Technology (DT). Staark asserts that its innovative designs target cycling and indoor/spin for both men and women, with future diffusion into the wider Athleisure market, which is set to be worth $517 billion by 2025. The company has indicated that Spring 2021 is when it expects to launch its products. Staark will use the investment to enable the company to run its first productions, fueling the initial product launch.

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days to go: Expired investment: £161,035
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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