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Status: Funded

Jul 13th 2021 - Aug 6th 2021

Doisy & Dam (D&D) is a confectionery challenger brand that produces a range of dark chocolate products. It claims that its products are sold across the UK and stocked by Amazon, Sainsbury's, Holland & Barrett, Ocado, Boots, and other global markets. D&D's products are created using ethically sourced cocoa, natural ingredients and contain no traces of palm oil. The company aspires to become a contender in the UK confectionery market that was worth £3.9 billion in April 2021. It further points out that people are aware of the health and the sustainability credentials of the products they buy. It intends to target this sentiment and become an established brand. The company states it has grown its sales to over £1 million and aspires to become the best dark chocolate confectioner in the UK. D&D state they will use the investment for marketing, expanding its product range, and growing its export business.

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Doisy & Dam Rating Review

Pitch rating powered by CROWDRATING

Rated on 05/08/2021

Pitch Rated

81%

Gold

Management

87%

Product

79%

Investment

76%

Log in to view amount pledged

    Log in to view target

    £6,084,028
    pre-money valuation

    7.82%
    equity available

    799
    investors

    £645
    pledge per investor

    07999718
    company number

    Administration
    company status

    21/03/2012
    incorporated 12 years

    £0.33
    share price

    Previous Funding rounds
    26 Apr 24 Crowdcube £515,735 / 172% 80.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 87%

Skills 91%
Doisy & Dam has a wealth of experience in the food and drinks industry, from start-ups to some of the biggest blue-chip businesses in the confectionery category. As per the profiles listed publicly and on LinkedIn, the co-founder is skilled in digital marketing, social media marketing, online advertising, PR, blogging, and brand development. Another co-founder is a finance professional skilled in trading, derivatives, bonds, investment banking, asset, and portfolio management. The Product Development Head is a commercially orientated problem solver with excellent communication, negotiation, design, and product development skills. She is the driving force behind the development of the Doisy & Dam products. The Marketing Manager is passionate about food and drink, sustainability, emerging trends, and the B-Corp movement. She is skilled in marketing, sustainability, brand management, communication, sales, and content creation. The Head of Sales has a proven track record of successfully acquiring new accounts and defining and implementing business strategy through creative means to drive double-digit sales growth for her customers. She won the Managing Director of the Year award in 2010 under the Young Enterprise Scheme, Guernsey. It was noted that the CEO is taking up the responsibilities of the Finance Head in the company.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £6,084,028
    pre-money valuation

    7.82%
    equity available

    799
    investors

    £645
    pledge per investor

    07999718
    company number

    Administration
    company status

    21/03/2012
    incorporated 12 years

    £0.33
    share price

    Previous Funding rounds
    26 Apr 24 Crowdcube £515,735 / 172% 80.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

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