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Status: Funded

May 24th 2021 - Jun 10th 2021

dooo is an all-inclusive platform that offers on-demand specialised home haircut service to consumers. The company claims that 21% of people reported a disability in the UK in 2018 and 49% of people reported social anxiety or other mental health issues, that prevented them from visiting a salon. dooo wants to change this by helping everyone get the haircut they want, wherever they want and overcome the inequalities in the hair industry. dooo allows users to connect with the stylist beforehand and express any special requests to tailor the experience to their requirements. The company aims to become a contender in the 'Hair & Beauty industry that generated over £8 billion in 2018 in the UK alone. dooo will use the investment to develop native mobile apps on both iOS and Android, boost marketing and PR strategies to further its 'Bristol Launch' in Summer 2021, pay wages to essential staff, and manage administrative tasks.

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dooo Rating Review

Pitch rating powered by CROWDRATING

Rated on 02/06/2021

Pitch Rated

75%

overall

Management

84%

Product

71%

Investment

70%

  • £70,850
    pledged
  • 141%
    of goal

    £50,000
    target

    £999,765
    pre-money valuation

    6.62%
    equity available

    206
    investors

    £344
    pledge per investor

    12707947
    company number

    Active
    company status

    30/06/2020
    incorporated 12 months

    £10.00
    share price

    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 84%

Skills 91%
dooo was founded by an ex-engineering army officer who shared a passion for haircuts to become a business delivering home haircuts and overcoming obstacles like creating her own portable barber's chair. As per the profiles listed publicly and on LinkedIn, the Founder/CEO is a serial entrepreneur and has a passion for travelling. After catching the travelling bug, she took her haircuts to extremes by being the first to cut hair on Mount Everest Base Camp. The CTO has a background in products requiring secure mobile applications. He mainly focuses on banking, retail payments, internet (e-commerce), mobile (m-commerce) EMV and mobile contactless payments, and insurance mobile application location tracking. The CMO is an accomplished and skilled marketeer with a proven background in working with businesses to develop and implement strategies to launch brands, improve performance and maximise opportunities. The Head of Photography is skilled in digital photography, graphics, advertising, adobe creative suite, and editing. The Head of Social Media is skilled in creating a brand through media campaign planning, digital strategy, digital marketing, affiliate marketing, social media marketing, display advertising, and optimisation by utilising the web, mobile, and convergence media. The management team has outsourced the finance management to Welsh Accountants and a Tax Advisor.

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Funding progress



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  • £70,850
    pledged
  • 141%
    of goal

    £50,000
    target

    £999,765
    pre-money valuation

    6.62%
    equity available

    206
    investors

    £344
    pledge per investor

    12707947
    company number

    Active
    company status

    30/06/2020
    incorporated 12 months

    £10.00
    share price

    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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