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Status: Extended

Aug 13th 2021 - Aug 18th 2021

Fitbakes is a low sugar and high protein baked snacks brand. The company claims that its products have 90% less sugar, 80% less fat, 60% fewer calories and 200% more protein than leading cakes and chocolate brands with no artificial sweeteners, flavourings or colourings. Fitbakes claims that its products are compliant with the UK government's 'Non-HFSS' policy. The company has sold over 1 million cakes via the 'Direct 2 Consumer' channel, experienced 25% repeat purchase in-store, onboarded retailers such as Coop and Selfridges, and planned a launch in 1,000 Tesco Express stores in Q3 2021. The company is also working with over 1,000 micro-influencers and over 50,000 Instagram followers. It was also a winner at the 'Best of Health Awards' and a finalist at the 'MidCounties Good Food Awards'. The company has received press coverage in BBC1 News, The Times, Forbes, The Telegraph, Daily Mail and The Grocer. It states it will use the investment to support its digital growth and retail launch with major retailers.

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Log in to view amount pledged

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    £2,909,700
    pre-money valuation

    7.18%
    equity available

    315
    investors

    £1,661
    pledge per investor

    11343162
    company number

    Active
    company status

    03/05/2018
    incorporated 6 years

    Previous Funding rounds
    28 Apr 24 Seedrs £523,184 / 233%
    Officers

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £2,909,700
    pre-money valuation

    7.18%
    equity available

    315
    investors

    £1,661
    pledge per investor

    11343162
    company number

    Active
    company status

    03/05/2018
    incorporated 6 years

    Previous Funding rounds
    30 Apr 24 Seedrs £523,184 / 233%
    Officers
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

As seen in:

  • The Guardian
  • Financial Times
  • Yahoo! Finance
  • The Times
  • The Daily Telegraph