Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.
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Horse Guards Gin Rating Review
Pitch rating powered by CROWDRATING™
Rated on 14/04/2021
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£4,111,765
pre-money valuation
6.80%
equity available
362
investors
£957
pledge per investor
10886259
company number
Active
company status
27/07/2017
incorporated 7 years
£3.24
share price
Previous Funding rounds
22 Apr 24 | Crowdcube | £346,340 / 115% | 71.67% |
Officers
Simon RENDELL
Appointed: 12-08-2022
Simon RENDELL
Appointed: 25-02-2021
Simon RENDELL
Appointed: 07-04-2020
Simon RENDELL
Appointed: 13-03-2019
Simon RENDELL
Appointed: 06-03-2019
Simon RENDELL
Appointed: 26-10-2017
Simon RENDELL
Appointed: 27-07-2017
Simon RENDELL
Appointed: 07-09-2016
Simon RENDELL
Appointed: 19-01-2015
Simon RENDELL
Appointed: 05-09-2014
Simon RENDELL
Appointed: 30-11-2012
Simon RENDELL
Appointed: 16-07-2012
Simon RENDELL
Appointed: 10-07-2012
Simon RENDELL
Appointed: 11-05-2010
Simon RENDELL
Appointed: 14-04-2010
Simon RENDELL
Appointed: 15-01-2007
Simon RENDELL
Appointed: 15-01-2007
News
What the ratings mean
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