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Manufacturing and Retail

Horse Guards Gin

Status: Active

Mar 30th 2021 - Apr 29th 2021

17 days left

Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.

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  • £245,132
    pledged
  • 81%
    of goal

    £300,000
    target

    £4,114,076
    pre-money valuation

    6.80%
    equity available

    173
    investors

    £1,417
    pledge per investor

    10886259
    company number

    Active
    company status

    27/07/2017
    incorporated 4 years

    £3.24
    share price

    Previous Funding rounds
    30 Mar 21 Crowdcube £245,132 / 82%
    News

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Funding progress



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Nusa Caña Rum (NCR) produces a white rum, a spiced rum, and a range of ready-to-drink cocktails that reflect the spirit of Bali, Indonesia where the brand was conceived. NCR asserts that it has sold over 34,000 4.2-litre cases since its inception and aims to be a contender in the rum market that is forecast to be worth £1.2 billion by 2025. NCR has partnered with award-winning distributor Kingsland Drinks. The company has also partnered with specialist distributors to maximise its reach to target customers, including notable names such as Coles and Woolworths in Australia, Marriott Group in South East Asia, and Amazon and Master of Malt in Europe. It won two gold medals at the 2020 Spirits Business Rum and Cachaça Masters respectively. NCR will use the investment to support its existing business and increase its presence in the UK and EU.
pledged: 129% days to go: 19 investment: £519,950
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pledged: 204% days to go: 11 investment: £1,021,170
Fightback is a beer and cider brand on a mission to save music venues with support from across the live music industry. The company claims that every pint sold contributes to Music Venue Trust (MVT), a UK-registered charity, which acts to protect, secure, and improve Grassroots Music Venues. It argues that it has sold 10,000 pints and 10,000 cans in 61 venues before the COVID-19 lockdown. Fightback asserts that it has agreed on a new national distribution deal to make the brand more accessible amidst the lockdown. It intends to supply 900+ venues affiliated with MVT when venues reopen. Fightback will use the investment to roll out beer and cider to help secure the long-term future of the venues that ensure that the music culture is kept alive.
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Gunna Drinks (GD) manufactures and sells craft soft drinks, consisting of natural juices with less than 5% sugar having zero artificial colours or flavours. The company asserts that it has outshone established competitors like Gingerella, Fentimans and FeverTree in taste tests. GD is stocked in major supermarkets and convenience stores across the UK such as Co-ops, Sainsbury’s, Amazon, Ocado, and JD Wetherspoon. The company won the prestigious 'Great Taste Award' in 2020 and witnessed more than doubled revenues in 2018-2020, with a 23% growth in 2020 despite COVID. The company will utilise the investment to boost consumer advertising to accelerate the growth of its online store, focus on trade investment to further increase the rate of sale, and concentrate on New Product Development (NPD).
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pledged: 111% days to go: 12 investment: £669,228

  • £245,132
    pledged
  • 81%
    of goal

    £300,000
    target

    £4,114,076
    pre-money valuation

    6.80%
    equity available

    173
    investors

    £1,417
    pledge per investor

    10886259
    company number

    Active
    company status

    27/07/2017
    incorporated 4 years

    £3.24
    share price

    Previous Funding rounds
    30 Mar 21 Crowdcube £245,132 / 82%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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