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Manufacturing and Retail

Horse Guards Gin

Status: Active

Mar 30th 2021 - May 14th 2021

Horse Guards Gin (HGG) aims to revive heritage spirit brands and re-introduce them to modern consumers. The company owns eight heritage trademarks including its latest brands 'Pink Gin' and 'Wing Walker Rum.' HGG intends to become a contender in the Gin and Rum markets that are forecast to grow to $17.36 billion and $21.5 billion by 2025. The company aims to launch two new premium spirits in 2021 and is in early talks around licensing to spirits businesses, including 'Ready To Drink' cocktails. HGG sold 9,000 bottles in 2020 and onboarded distributors who have access to more than 500 outlets. The company is in discussions to sign up distributor agents in Canada, South Africa, and the Middle East. The company's celebrity ambassadors include cricketing legend, Phil Tufnell. It will use the investment to accelerate new brand launches, grow its sales/marketing team, and build strategic alliances to extend brand reach.

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Horse Guards Gin Rating Review

Pitch rating powered by CROWDRATING

Rated on 14/04/2021

Pitch Rated

72%

overall

Management

76%

Product

77%

Investment

62%

  • £346,340
    pledged
  • 115%
    of goal

    £300,000
    target

    £4,111,765
    pre-money valuation

    6.80%
    equity available

    362
    investors

    £957
    pledge per investor

    10886259
    company number

    Active
    company status

    27/07/2017
    incorporated 4 years

    £3.24
    share price

    Previous Funding rounds
    30 Mar 21 Crowdcube £346,340 / 115% 71.67%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 76%

Skills 82%
The management team at HorseGuards Gin is described as a combination of entrepreneurial, marketing, financial, and corporate developmental skills, as per their LinkedIn profiles. The CEO is a serial entrepreneur who has worked at the same stage as well as the wine and spirits sector previously. He brings Digital Transformation, Cloud Computing, Payments, M&A, Fund Raising, Mobile Banking and Commerce skills to the business. The Head of Corporate Development's reported profile exhibits his financial proficiency in scale-ups and advisory expertise in start-ups. The Marketing Director holds a background in B2B and B2C businesses leading with qualities of business analysis, change management, Enterprise Resource Planning (ERP), and Enterprise Software. The Finance Director at the company is a skilled ACCA qualified professional having specialisation in forecasting, cash flow, budgets, auditing, and management accounting. The company has appointed a master distiller for the aspect of product development, whose Horse Guards London Dry Gin is award-winning. The management team is also led by a Chairman who is described as an IP and Trademark expert. He specialises in joint ventures, startups, corporate governance, mergers and acquisitions.

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Funding progress



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  • £346,340
    pledged
  • 115%
    of goal

    £300,000
    target

    £4,111,765
    pre-money valuation

    6.80%
    equity available

    362
    investors

    £957
    pledge per investor

    10886259
    company number

    Active
    company status

    27/07/2017
    incorporated 4 years

    £3.24
    share price

    Previous Funding rounds
    30 Mar 21 Crowdcube £346,340 / 115% 71.67%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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