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Manufacturing and Retail

Square Root Soda

Status: Extended

Feb 15th 2021 - Mar 27th 2021

Square Root (SR) aims to shake up the adult soft drinks market with its range of high-quality, fresh-pressed, small-batch sodas that contain no concentrates or artificial flavours. SR's product line includes classics, seasonal specialities, perfect serve tonics, and alcohol-free cocktails. SR asserts that unlike other craft soft drinks firms, it fully owns the soda making process from concept to bottling. The company has sold 3 million bottles to date with its products stocked in 9 Michelin star restaurants. SR has also crowdsourced a mojito recipe, secured a listing as part of the Sainsbury’s Future Brands scheme, and created collaborative-branded tonics for high-end clients like Gymkhana and Pantechnicon. The company was the winner of 3 Great Taste awards in 2019 and adjudged 'Best Drinks Producer' at the 2015 BBC Food & Farming Awards. It will use the investment to launch into the off-trade, meet increased demand, upscale its marketing strategy, and launch its drinks in cans.

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Square Root Soda Rating Review

Rated on 01/03/2021

Pitch Rated

81%

Gold

Management

88%

Product

79%

Investment

76%

Pitch rating powered by CROWDRATING

  • £572,128
    pledged
  • 228%
    of goal

    £250,002
    target

    £4,675,997
    pre-money valuation

    5.09%
    equity available

    569
    investors

    £1,005
    pledge per investor

    08784537
    company number

    Active
    company status

    21/11/2013
    incorporated 7 years

    Previous Funding rounds
    15 Feb 21 Seedrs £572,128 / 229% 81.00%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 88%

Skills 82%
Working in the craft beer industry, the co-founders saw a constant influx of new beers and brewers. So, they set out to make sodas in the same way that brewers make craft beer. The Co-Founder and Soda Popper in Chief is a serial entrepreneur who is skilled in leadership, management, and strategic planning. She is responsible for Square Root's strategic direction and corporate development. Another Co-Founder is a Soda Pop Engineer who has expertise in making crafted beers. He is responsible for the company's operations, logistics, and innovation. The Head of Product has expertise in product development, production schedules, and production planning. He drives the product roadmap in line with market requirements and business objectives. The Brand Development Manager has expertise in creating a brand through media campaign planning, management, and optimisation by utilising the web, mobile, and convergence media. He is in-charge of Square Root's marketing, training, and menu development. It was noted that they have not, as yet, appointed a dedicated finance head.

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  • £572,128
    pledged
  • 228%
    of goal

    £250,002
    target

    £4,675,997
    pre-money valuation

    5.09%
    equity available

    569
    investors

    £1,005
    pledge per investor

    08784537
    company number

    Active
    company status

    21/11/2013
    incorporated 7 years

    Previous Funding rounds
    15 Feb 21 Seedrs £572,128 / 229% 81.00%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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