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Manufacturing and Retail

The Wild Curl

Status: Active

Dec 15th 2020 - Jan 14th 2021

The Wild Curl (TWC) makes custom-formulated and plant-based curly hair products. The company chooses its ingredients based on research that centers around the composition of curly hair across different demographics. TWC argues that it supports and fights for inclusive beauty standards by empowering women to adopt their naturally curly hair since 65% of women in the world have textured hair. The company claims to have changed the hair journey of 5000 customers globally. TWC has 5,000 customers, 5,600 email contacts and 6,000 followers on social media. The company has earned £100,000 in revenue since its launch and shipped over 5,000 orders to customer’s doorsteps worldwide. TWC will use the investment to expand its product range focused on conditioners.

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The Wild Curl Rating Review

Rated on 08/01/2021

Pitch Rated

76%

overall

Management

84%

Product

74%

Investment

70%

Pitch rating powered by CROWDRATING

  • £95,689
    pledged
  • 159%
    of goal

    £60,000
    target

    £749,927
    pre-money valuation

    7.41%
    equity available

    305
    investors

    £314
    pledge per investor

    11092024
    company number

    Active
    company status

    01/12/2017
    incorporated 3 years

    £0.38
    share price

    Previous Funding rounds
    15 Dec 20 Crowdcube £95,689 / 159% 76.00%
    News

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating
Click here for more information on our ratings
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Management 84%

Skills 82%
The Wild Curl has a small team in place, consisting of a Co-Founder/CEO, Co-Founder, and Content Marketing/PR Head. The management team is led by the Co-Founder/CEO who is specialised in PPC (pay-per-click) Bid management, Google tag management, SEO copywriting, SEO audits and paid search strategy. The company has not appointed a Product Developer, and the responsibility for the same lies with the Co-Founder. Their Co-Founder is skilled in attribution modeling, marketing automation, game mechanics, team management, and cross-functional team leadership. Their Content Marketing/PR Head has the skills to build the brand and increase brand awareness through media auditing, marketing communications, online content creation, content marketing, and advertising. The company is also planning to hire a Product Formulator to further develop its product.

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Funding progress



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pledged: 228% days to go: 25 investment: £205,523

  • £95,689
    pledged
  • 159%
    of goal

    £60,000
    target

    £749,927
    pre-money valuation

    7.41%
    equity available

    305
    investors

    £314
    pledge per investor

    11092024
    company number

    Active
    company status

    01/12/2017
    incorporated 3 years

    £0.38
    share price

    Previous Funding rounds
    15 Dec 20 Crowdcube £95,689 / 159% 76.00%
    News
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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