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Manufacturing and Retail

Your Dog's Club

Status: Extended

Jan 18th 2021 - Feb 17th 2021

Your Dog’s Club (YDC) is a dog-specific online retailer that provides high nutrition food and treats alongside top quality toys and accessories. YDC community consists of its customers (Waggys), local dog business partners (Pack Leaders), and industry experts (Gurus). The company aims to connect the aforementioned parties through its online community, coupled with a dedicated website, social media feeds, competition announcements, and pet education amidst other details. YDC has scored a 4.9 rating on Trustpilot and aims to be a contender in the £2 billion recession-proof pet market. It has also registered over 5,400 customers. YDC will use 30% of the investment for digital marketing, 25% for accelerating customer base, 20% as working capital, 20% to boost customer growth via affiliate agreements with Forestry England and English Heritage, and 5% for optimising operational costs.

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Your Dog's Club Rating Review

Pitch rating powered by CROWDRATING

Rated on 22/01/2021

Pitch Rated

74%

overall

Management

90%

Product

65%

Investment

66%

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    Log in to view target

    £1,049,942
    pre-money valuation

    12.50%
    equity available

    218
    investors

    £1,230
    pledge per investor

    11825005
    company number

    Liquidation
    company status

    13/02/2019
    incorporated 5 years

    Previous Funding rounds
    26 Apr 24 Seedrs £268,040 / 179% 73.67%

What the ratings mean

  • 49% and under
    We suggest potential investors carry out further study of their own
    50-64%
    Room for improvement
    65-79%
    Worth considering
    80%+
    Gold rating, our highest rating

RISK WARNING - The ratings are based on the information provided in the fund raiser’s pitch deck, business plans and financial forecasts which have appeared on a FCA regulated crowdfunding site. Where possible we validate the business plan to public sources such as LinkedIn, Companies House, Credit Agencies and internet searches. We cannot guarantee the information is correct. The ratings report takes no account of the investors/ individual circumstances. Do your own due diligence and get professional advice before investing. Your capital is at risk when investing in private companies.

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Management 90%

Skills 91%
The management team at Your Dog's Club includes skilled professionals with expertise in their functional areas, streamlining its overall operations. The team is led by their Managing Director/Founder, who is specialised in negotiation, project management, business process improvement, claims management, and customer service. Their Managing Director/Founder is also working as a Product Developer in the company. The company has also outsourced a third-party company for marketing its business. Their third party company and Business Development Manager can build the brand and increase brand awareness through public relations, sales management, creative media, search engine optimisation, and contract research organisation. The company finances are overseen by their third party organisation, specialising in bookkeeping, taxation, auditing, budgeting, and forecasting.

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Funding progress

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days to go: Extended investment: Withheld

Log in to view amount pledged

    Log in to view target

    £1,049,942
    pre-money valuation

    12.50%
    equity available

    218
    investors

    £1,230
    pledge per investor

    11825005
    company number

    Liquidation
    company status

    13/02/2019
    incorporated 5 years

    Previous Funding rounds
    26 Apr 24 Seedrs £268,040 / 179% 73.67%
  • Internet Business Awards Category Award Winner 2015
  • Hertfordshire Business Awards Finalist 2014

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